We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: customer retention
A Business Anniversary to Remember: CCC Turns 7
This week, Clearly Conveyed Communications turns seven! It’s hard to believe my little venture is hitting the 7-year milestone on May 15th, but I’m so grateful to so many people who I’ve met and worked with along the way. As we celebrate our seventh anniversary, I want to share seven tips I’ve learnedContinue reading “A Business Anniversary to Remember: CCC Turns 7”
Why Customer Experience Should Be Your Focus in 2018
Editor’s Note: We’re excited to welcome Dan Ridge as a contributor to the CCC blog! The customer is always right has long been a business adage. In today’s highly competitive environment, it’s more than just selling products to customers; it’s about providing them with a seamless and enjoyable experience throughout the time they’re in touchContinue reading “Why Customer Experience Should Be Your Focus in 2018”
Content Marketing: A Crucial Component of the Customer Experience
A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”
Customer Experience: Starbucks Shows How It’s Done
Loyal readers of this blog know that I’m an espresso lover and Starbucks fan. Despite being a longtime, loyal customer, I do run into problems with the coffee behemoth once in awhile, like you will with any brand. What matters most is how your favorite brands resolve these occasional issues. Earlier this week, I decidedContinue reading “Customer Experience: Starbucks Shows How It’s Done”
Share the Luck of the Irish with Your Clients & Employees
Whatever your background, we’re all Irish on St. Patrick’s Day! Here’s how to share the spirit of this holiday with your business family: Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant.Continue reading “Share the Luck of the Irish with Your Clients & Employees”
Essential Guide To Creating A Memorable Brand For Your Small Business
Branding is all about resonating with your target audience. If you want to cut through the incessant chatter of the online world or make an impact in the offline world, then your brand needs to say a lot about you. But how do you go about creating a brand that both reflects what you doContinue reading “Essential Guide To Creating A Memorable Brand For Your Small Business”
6 Things All Businesses Should Do Over Christmas
It’s that time! The Holiday selling season is upon us… Christmas is a stressful time for both businesses and customers. Businesses worry about losing customers during this hectic season, and customers worry about getting everything done on their lengthy to-do lists. Sure, some businesses will pick up customers as everybody is in a mad rush to buy presents.Continue reading “6 Things All Businesses Should Do Over Christmas”
clearly conveyed communications 