It’s that time! The Holiday selling season is upon us…
Christmas is a stressful time for both businesses and customers. Businesses worry about losing customers during this hectic season, and customers worry about getting everything done on their lengthy to-do lists. Sure, some businesses will pick up customers as everybody is in a mad rush to buy presents. However, others can lose out to companies with better marketing strategies if they’re not on the ball.
Here are things all businesses should do over Christmas:
Offer A Discount
You might not think that offering a discount is a smart move over Christmas. After all, you have the potential to make a lot more money here. However, there’s nothing really stopping a customer from heading to a competitor for their needs. If you offer a discount, you’re giving them an incentive to continue coming to you. You could even offer the discount exclusively to loyal customers to show them you care.
Send Free Gifts
Why not get in the Christmas spirit and send your customers free gifts? You could send them a free thank you gift off your own back, or send them a free gift with their order, whatever you feel most suitable. It doesn’t have to be a Christmas themed gift to be effective. You could even make it a sample version of one of your products, or a voucher to use against a service you offer.
Run competitions over Christmas to get people interested in your business. You can do this both offline and online, or one or the other. Do it wherever you feel you’ll get the most response. Holding competitions online can really help you to expand your reach and exposure. People love the opportunity to win stuff, so create a fun Christmas competition for them to get involved with.
Send Cards to Customers
Sending cards to your customers both old and new shows them that you value them. It also helps to keep you in the forefront of their minds, so that they don’t completely forget about you at this time of year. The most effective way to do it is to send business ecards. Then you can send a discount along with the card and monitor your efforts too. You’ll be able to see exactly how many people interact with your ecard, and it’s more eco-friendly!
Create Christmas Landing Pages for Your Site
Creating Christmas landing pages on your site shows that you keep it up to date. A page like this will be more engaging to Christmas shoppers. People start Christmas shopping as early as September these days, so don’t waste any time!
Promote on Social Media
Don’t forget to use social media to promote your Christmas offers and engage with shoppers. Don’t shove your offers down their throats, but make sure your online marketing strategy is on point.
All businesses should make sure they do these things over Christmas. If you do, you’ll increase your revenue and be much more successful in retaining your clients (and even adding new ones). Make sure your marketing is in the Christmas spirit, and you’ll have a great start to the New Year!
Holiday Marketing Feedback
Are you looking forward to the Holidays?
How early do you start your Holiday selling (or shopping) season?
Do you prefer printed cards or ecards?
Happy Holiday selling,
Let’s chat (about Holiday marketing, the magic of Christmas or otherwise):
2 thoughts on “6 Things All Businesses Should Do Over Christmas”