6 Things All Businesses Should Do Over Christmas

It’s that time! The Holiday selling season is upon us…

Christmas is a stressful time for both businesses and customers. Businesses worry about losing customers during this hectic season, and customers worry about getting everything done on their lengthy to-do lists. Sure, some businesses will pick up customers as everybody is in a mad rush to buy presents. However, others can lose out to companies with better marketing strategies if they’re not on the ball.

Here are things all businesses should do over Christmas:

Offer A Discount

You might not think that offering a discount is a smart move over Christmas. After all, you have the potential to make a lot more money here. However, there’s nothing really stopping a customer from heading to a competitor for their needs. If you offer a discount, you’re giving them an incentive to continue coming to you. You could even offer the discount exclusively to loyal customers to show them you care.

Send Free Gifts

Why not get in the Christmas spirit and send your customers free gifts? You could send them a free thank you gift off your own back, or send them a free gift with their order, whatever you feel most suitable. It doesn’t have to be a Christmas themed gift to be effective. You could even make it a sample version of one of your products, or a voucher to use against a service you offer.

Run Competitions

Run competitions over Christmas to get people interested in your business. You can do this both offline and online, or one or the other. Do it wherever you feel you’ll get the most response. Holding competitions online can really help you to expand your reach and exposure. People love the opportunity to win stuff, so create a fun Christmas competition for them to get involved with.

Send Cards to Customers

Sending cards to your customers both old and new shows them that you value them. It also helps to keep you in the forefront of their minds, so that they don’t completely forget about you at this time of year. The most effective way to do it is to send business ecards. Then you can send a discount along with the card and monitor your efforts too. You’ll be able to see exactly how many people interact with your ecard, and it’s more eco-friendly!

Create Christmas Landing Pages for Your Site

Creating Christmas landing pages on your site shows that you keep it up to date. A page like this will be more engaging to Christmas shoppers. People start Christmas shopping as early as September these days, so don’t waste any time!

Promote on Social Media

Don’t forget to use social media to promote your Christmas offers and engage with shoppers. Don’t shove your offers down their throats, but make sure your online marketing strategy is on point.

All businesses should make sure they do these things over Christmas. If you do, you’ll increase your revenue and be much more successful in retaining your clients (and even adding new ones). Make sure your marketing is in the Christmas spirit, and you’ll have a great start to the New Year!

Holiday Marketing Feedback

Are you looking forward to the Holidays?

How early do you start your Holiday selling (or shopping) season?

Do you prefer printed cards or ecards?

Happy Holiday selling,
Jaime

Let’s chat (about Holiday marketing, the magic of Christmas or otherwise):
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Christmas: A Tradition Like No Other

Merry Christmas, baby!

Merry Christmas to you and yours from Clearly Conveyed Communications! A heartfelt thank you for reading the musings on the CCC blog while taking the time to like, comment on and share our posts. We appreciate you, dear reader!

So it’s another Christmas Eve, and I find myself taking comfort in Holiday traditions, some new and some old. Every year for what seems like eons, we’ve converged on my great Aunt & Uncle’s home with scores of other family and friends to celebrate another year. It’s fun, loud and slightly chaotic, but always a good time. This is in direct contrast to the peaceful, soothing Christmas Eve service I look forward to every year at the church I grew up attending. Singing Silent Night in a candlelit church is an amazing experience that always leaves me with goose bumps.

Other traditions in our household:

  • A Christmas Story — my favorite Holiday movie which I have to watch each year (preferably more than once). I finally picked up a copy last week, so now I can watch it the whole year through. This is a Holiday must. I triple dog dare you!
  • Leg Lamp Cookies — one day I saw a leg lamp cookie cutout and it was on. Now I bring Holiday delight to Christmas each year in the form of the best lamp ever. (I even blogged about it –> What Making Leg Lamp Cookies Taught Me About My Business)
  • Nativity Scene — my little kids nativity scene is one of my favorite decorations (bottom right hand corner of above pic). I bought it when I lived in my first apartment, so it’s been a part of my life for a *few* years now. Makes me smile whenever I see it.
  • Christmas Cards — I love cards! I know it’s old school, but I still send people cards and love to receive them. It’s a rarity today to receive a handwritten card, so I even send them for my business. They’re a lot of work but worth it!
  • Christmas Tree — I love my white tree, it’s bright light and all of the ornaments I hang each year. From Big Ben to Cabbage Patch Kids, homemade and store bought, all have special memories. This tree will always hold a special place in my heart.

I’ll leave you with this… If you’re in the neighborhood, stop by. We’re the ones with the leg lamp in the window.

leg lamp

It’s FRA-GI-LE. Must be Italian!

What Christmas traditions do you enjoy?

p.s. We appreciate ALL of our readers. If you do not celebrate Christmas, a belated Happy Hanukkah, Happy Kwanzaa or enjoy the Holiday season however you choose to do so. Cheers!

Santa’s top elf,
Jaime

In the Holiday spirit, connect with us!
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