At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”
Monthly Archives: March 2016
Share the Luck of the Irish with Your Clients & Employees
Whatever your background, we’re all Irish on St. Patrick’s Day! Here’s how to share the spirit of this holiday with your business family: Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant.Continue reading “Share the Luck of the Irish with Your Clients & Employees”
How to Incorporate Reactions into Your Facebook Strategy
Facebook Reactions are here. Now that people are getting used to them, how can you incorporate them into your strategy? Here’s how to feel the love from your Facebook community with the new Reactions: Share controversial or complex issues that are in the news and relevant to your page. Ask community members how they feelContinue reading “How to Incorporate Reactions into Your Facebook Strategy”
How House of Cards is Winning the Marketing Game
I’m voting for Frank Underwood for President in 2016, and here’s why: House of Cards is winning the marketing game. I'm in, Mr. President. #FU2016 ✔ Well done, @HouseofCards. 👌 #socialmedia #integratedmarketing pic.twitter.com/uD1T7ajq5y — Jaime Shine 💬 Marketer | Writer (@jaimeshine) February 29, 2016 The trailblazing show has launched an integrated marketing campaign to supportContinue reading “How House of Cards is Winning the Marketing Game”