Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
I’m voting for Frank Underwood for President in 2016, and here’s why: House of Cards is winning the marketing game. I'm in, Mr. President. #FU2016 ✔ Well done, @HouseofCards. 👌 #socialmedia #integratedmarketing pic.twitter.com/uD1T7ajq5y — Jaime Shine 💬 Marketer | Writer (@jaimeshine) February 29, 2016 The trailblazing show has launched an integrated marketing campaign to supportContinue reading “How House of Cards is Winning the Marketing Game”
As a homeowner, there are certain tasks that you tackle on a regular basis. Mowing the lawn, taking out the trash/recycling, washing and drying clothes, cleaning, etc. While they can seem repetitive and sometimes annoying, they’re necessary to maintain the look and feel of your home. As a blog manager, there are also certain tasksContinue reading “Do You Mow Your Blog?”