Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
This is the third post in a 4-part series highlighting steps you can take to improve your website’s search engine optimization (SEO). This guide was written by Ramya Raju, an experienced freelance web design writer from India. If you missed part one or two, we’d recommend reviewing them first. While reading the first two partsContinue reading “Link Building to Success: Optimize Your Website”