Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
Tag Archives: editing
Editing: Your Path to Divinity (and Divine Writing)
Prewriting ✓ Drafting ✓ Revising ✓ Don’t put down the red pen yet. Now, it’s time to edit. Wait, didn’t we just do that? No, we revised our writing. Revising and editing go hand-in-hand, but they focus on different results. While revising makes your work sound good, editing makes your work look good. In the world of writing,Continue reading “Editing: Your Path to Divinity (and Divine Writing)”
The Power of the (Red) Pen
“To write is human, to edit is divine.” -Stephen King When I was in school, there was nothing I hated more than the red pen. Teachers would use it to correct mistakes on your paper and make suggestions. As a perfectionist, I attributed any red marks to failure, which was not high on my to-doContinue reading “The Power of the (Red) Pen”
clearly conveyed communications 