Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
Tag Archives: revising
Revising: No Rules, Just (Get It) Right
You’ve tackled prewriting (in the forest or the bathtub) and burst through the drafting phase like a team taking the field. Whew, we’re done, right? No, now it’s time to revise. Revising is all about making your work sound right. So read it — to yourself or out loud. (This is where it helps to haveContinue reading “Revising: No Rules, Just (Get It) Right”
The Power of the (Red) Pen
“To write is human, to edit is divine.” -Stephen King When I was in school, there was nothing I hated more than the red pen. Teachers would use it to correct mistakes on your paper and make suggestions. As a perfectionist, I attributed any red marks to failure, which was not high on my to-doContinue reading “The Power of the (Red) Pen”