Power of the Pen: 5 Steps to Writing That Produces Results

Making a list and checking it twice? You’re busy preparing for the holiday festivities, so we’re here to help. Download our free writing guide, The Power of the Pen: 5 Steps to Writing That Produces Results!

Download our free writing guide!

Are you expected to contribute to your company blog? Are you establishing yourself as a thought leader in your industry?

More people are expected to write today than ever before, but some people just aren’t comfortable with the written word. We hope this writing guide helps you become more comfortable with your craft and achieve the results you want.

While you’re here, check out our writing-related blog posts, or peruse the CCC blog for fun, insightful content on writing, marketing, social media and the small business experience. Have a question? Leave it in the comments or contact us, so we can get you an answer.

Of course, some people would rather focus on what they do best and leave the writingmarketing or social media to someone else. If that’s you, we’d love to help. Let’s talk to see if we’d be a good fit for you.

Cheers to quality writing and a wonderful holiday season!

CCC’s head writer,
Jaime

Let’s get social!

https://www.facebook.com/ClearlyConveyedCommunications/ https://www.linkedin.com/in/jaimeshine/ https://www.pinterest.com/jaimeshine/  https://twitter.com/jaimeshine https://instagram.com/jaimeshine

 

A CCC Christmas and Your 2017 Favorites

It’s our favorite time of the year at CCC!

Merry Christmas and Happy Holidays from CCC!

Merry Christmas and Happy Holidays from CCC!

We’ve been enjoying the sights and sounds of the holiday season while finishing client projects with care. As we count down toward Christmas Day and the New Year, we wanted to showcase your favorites from throughout the year. Enjoy!

Top 5 Most Read Posts of 2017

5 Years In: Life as a Small Business Owner

We're celebrating 5 years in business!

 

Content Marketing: A Crucial Component of the Customer Experience

pexels-photo-296878

 

Understanding Social Media Etiquette with Real-World Scenarios

Not sure if something is appropriate online? Translate it into a real-world scenario.

 

4 Ways to Add More Fun (& Productivity) To Your Events 

Promotional product ideas for meetings & events

Don’t forget the fun! Events shouldn’t be all work and no play.

 

4 Ways Running Can Help You Run A Business

The author finishing a 5k

How did you find us?

  1. Search Engines
  2. Twitter
  3. Facebook
  4. Android mobile apps
  5. Foxweber

Top 5 Most Visited Pages 

  1. Come on in… Our Front Door
  2. Contact Us
  3. Marketing Services
  4. The Voice Behind CCC
  5. Pay It Forward

Top 3 Countries of Visitors

  1. United States
  2. United Kingdom
  3. Canada

Top 5 Tags & Categories

  1. Business category
  2. Marketing tag
  3. Business tag
  4. Writing tag
  5. Writing category

Milestones Celebrated in 2017

20,000 Views 

12,500 Visitors

CCC’s 5 Year Anniversary!

 

Thank you for your support this year! We appreciate every visitor, click and share, and we’re looking forward to providing more valuable content in 2018. A special thank you to our clients, who are amazing to work with!

Comment Here

What was your favorite post of 2017?

How did you find jaimeshine.com?

Which page(s) do you visit most often?

Which tag and/or category do you visit most often?

What type of content do you visit the CCC blog to read? Are there any topics you’d like to see written about more in 2018?

We appreciate your feedback and enjoy incorporating it into future blog and content decisions.

Best wishes for an enjoyable holiday season to all.

Merry Christmas from all of us at CCC!

Jaime

Let’s connect:

https://www.facebook.com/ClearlyConveyedCommunications/ LinkedIn_2013_30x30 Pinterest_2013_30x30 Twitter_2013_30x30 https://instagram.com/jaimeshine

 

Small Business Saturday: FREE Writing Guide

It’s Small Business Saturday, the Saturday after Thanksgiving that is set aside each year to celebrate and support small businesses. We appreciate the love, but we hope that you support small businesses the rest of the year too.

Blue

Why?

  • Nearly 80% of small businesses are self-employed individuals.^
  • Businesses with fewer than 5 employees make up 62% of all businesses in the U.S.*
  • Small businesses employ nearly half of the U.S. private workforce.`
  • Since 1995, small businesses have created 64% of net new jobs in the U.S.`

Who are small business owners? Your sister, father, cousin, landscaper, handyman, dog groomer, designer, accountant and friend. We live in your neighborhood, vote on local issues and help strengthen the local economy.

In honor of Small Business Saturday, we’re giving away a FREE writing guide, The Power of the Pen: 5 Steps to Writing That Produces Results

More people than ever are expected to write today (i.e. blogging, company newsletters, social media), but some people just aren’t comfortable with the written word. We hope this writing guide helps you become more comfortable with your craft and achieve the results you want.

Of course, some people would rather focus on what they do best and leave the writing, marketing or social media to someone else. If that’s you, we’d love to help. Let’s talk to see if we’d be a good fit for you.

Now let’s hit Main Street and support some small businesses today!

A proud small business owner,
Jaime

p.s. Let me know what you think of the writing guide!

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Sources:
^ NASE | * US Small Business Administration | ` Inc.

Editing: Your Path to Divinity (and Divine Writing)

Prewriting ✓     Drafting ✓     Revising ✓

Don’t put down the red pen yet. Now, it’s time to edit.

Edit your writing!

Editing is messy work, but the results are worth it!

Wait, didn’t we just do that? No, we revised our writing. Revising and editing go hand-in-hand, but they focus on different results. While revising makes your work sound good, editing makes your work look good. In the world of writing, both are necessary.

We’ve heard it all before: spelling, punctuation and grammar are important. Blah, blah, blah… But before you file away this grade school knowledge, consider this: grammar, spelling and punctuation can be the difference between your writing being read or not. Why?

  1. Proper punctuation and structure help tell your story. New sentences, paragraph breaks and choosing a hyphen over a comma (or vice versa) help the reader navigate your road map to your point. Imagine trying to read a blog post with no punctuation — one long block of text with no signs where to pause, stop or anticipate a new idea.
  2. With every missing comma or spelling error, you’re asking your audience not to take you seriously. People are interested in what you have to say because they think you know what you’re talking about. But that’s only half the battle; presenting your knowledge is just as important as having it.
  3. Spelling, punctuation and grammar make you look polished, which is important if you’re trying to present a professional image. Stand out from the crowd in a positive way by dotting your i’s and crossing your t’s (and knowing the difference between a hyphen and a dash.

So the next time you’re in a rush and tempted to go straight from writing (step 2) to publishing (step 5), remember Stephen King’s words of wisdom. “To write is human, to edit is divine.”

Sound Off on Editing

What mistake do you always catch in editing?

Do you prefer to edit on screen or on paper?

Share your favorite editing advice below!

If you’re too busy with what you do, we’d love to help you edit your work. Contact us so we can discuss your writing-related project or answer your questions. We may not be all-knowing, but we are here to help. 🙂

Your Editor-in-Chief,
Jaime

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The Power of the (Red) Pen

“To write is human, to edit is divine.”  -Stephen King

When I was in school, there was nothing I hated more than the red pen. Teachers would use it to correct mistakes on your paper and make suggestions. As a perfectionist, I attributed any red marks to failure, which was not high on my to-do list. As much as I hated the red pen, I now understand its importance.

Revise, revise, revise!

Maybe I still haven’t gotten over the sting of the red pen in school. I use black, even for revisions.

The basic writing process has five steps: prewriting (thinking/outlining), writing, revising (rewriting), editing and publishing. Did you notice that 40% of the writing process is dedicated to revising and editing? That’s why, in my humble opinion, it’s the most important aspect of writing. All of the steps are necessary, but not doing a proper job of revising and editing your work will turn readers away. Have you ever read an article that goes on forever — well past its point? Or a blog post saddled with poor grammar and spelling errors? It’s enough to make me walk away.

“I believe the road to hell is paved with adverbs, and I will shout it from the rooftops.” -Stephen King

What makes me want to read your work (and others too)?

  • Revise, revise and revise some more. Eliminate unnecessary words.
  • Strong punctuation and grammar. A lack of one or both makes reading difficult.
  • White space (especially on screen). Use short paragraphs, quotes, images and lists for easier reading.
  • Reduce your adverb dependency. These suckers lead to passive writing and empty word use.
  • A clear point. What are you trying to say?

“The biggest illusion about communication is that it’s taking place.”  -George Bernard Shaw

Yes, rules are made to be broken, but you have to know the rules first. The more that you know (and follow) the “rules” of writing, the easier your writing will be to read. So what are these rules? They differ depending on who you talk to or what you’re writing, but Mr. King’s Top 20 Rules For Writers are a great place to start.

More people are expected to write today than ever before (social media, blogging, etc.), and some just aren’t comfortable with it. I hope this post and upcoming series on the writing process will help. (p.s. Fellow writers, feel free to chime in along the way!)

Of course, I love writing. If you don’t, let me know. I’d be happy to help.

FREE Download –> The Power of the Pen: 5 Steps to Writing That Produces Results

Reader Feedback

What are your most important rules of writing?

Is there a rule that you routinely break?

When did you start writing?

Who’s your favorite writer?

A writer at heart,
Jaime

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On Writing…

Writing. It’s something we all learned to do at an early age, but some people are more adept at it than others. If you’re trying to improve your writing, here are a few tips I’ve picked up since I started writing at age 3. 🙂

I still love filling notebooks with my thoughts and chicken scratch.

Write often. Then write some more. It’s amazing how much more confident you feel about your writing when you practice, practice, practice. Blogging, notebooks, a journal or your Mac, the platform and audience doesn’t really matter. Just keep writing.

Can’t write? Read. Even if you’re not an avid reader, find something — or someone — you like. It doesn’t have to be business-related or in your field. As much as I enjoy psychology and sociology books, my favorite author of all time is Stephen King, a master of words. I’ve learned so much from reading his works.

“If you don’t have the time to read, you don’t have the time or the tools to write.” –Stephen King

Say something. Seriously. Read what you just wrote and ask yourself what the takeaway is. If you can’t come up with anything, then neither can your audience.

Don’t waste words. While the type of writing depends on your audience, platform and objectives, never waste words. If a word or paragraph doesn’t add anything to your work, leave it out. Being eloquent doesn’t have to mean being wordy.

Dot your i’s and cross your t’s. Proofreading isn’t optional, even in the era of instant publishing and smartphone communication. Poor spelling, grammar and punctuation reflects poorly on the author, no matter what platform. It’s usually helpful to have others proofread your work, but if that’s not possible, at least try to walk away for awhile. It’s amazing what fresh eyes can see.

Grammar can change everything.

So grammar’s not important, huh?
Photo credit: Writers.com (h/t Kathy Yoho)

Beat writer’s block. It happens to anyone who writes sooner or later, but there are actions you can take. Get moving. A brisk walk, an energetic game of basketball or an afternoon hike can be just what you need. They also draw your attention elsewhere. Sometimes when you try so hard to think about something, your brain locks up. It’s not a coincidence that so many great ideas, from novels to solving a client’s issue, happen in the shower or during a run. Think about something else, and the words will probably start flowing again.

Carry a notebook. While I’m old school and love to fill notebooks with my chicken scratch, you may prefer the digital domain. Either way, always carry a notebook (even if it’s your smartphone). You never know when, or where, an idea will strike.

Related reading: Things I Carry: Pen and Paper

Write to your audience. It’s helpful to know who your audience is so you can write to them. Speak in their language, play to their interests and use words they understand. Have you ever read something that seemed like it was written just for you? That’s the power of writing to your audience.

Pay attention. The world is full of writing topics; you just have to see (hear, smell, feel or sense) them. Pay attention to your surroundings, even during mundane tasks. You’ll be surprised what can come out of a walk in the park or your daily commute. I’ve had ideas for blog posts pop into my head while driving through a local metro park and making leg lamp cookies.

What tips would you add?

Where’s your favorite place to write (or read)?

Have you ever read writing outside of your ‘comfort zone’ and loved it?

While we’re all expected to be writers these days, some people just aren’t comfortable putting their thoughts on paper (or screen). Is that you? Then I’d love to work my magic for you

Writing away,
Jaime

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