Emoji. Those cute little characters that you add to your texts and tweets are all grown up — or at least getting there. In fact, the “picture letters” have moved into the business world. Today #ChevyGoesEmoji. But first, tweet us your favorite emoji to get this party started. http://t.co/cATXXdIfsn pic.twitter.com/bKnxRBaMHY — Chevrolet (@chevrolet) June 25,Continue reading “Does Your Brand Speak Emoji? 😎 💬 💻”
Tag Archives: personal brand
Selfies: Awesome Advertising or Bad for Business?
Selfies tend to draw a reaction one way or the other. Some people love them while others hate them. But here’s the real question: are they awesome advertising for your brand or bad for business? It depends on how you use them. For example, the above image is a selfie I took after a springContinue reading “Selfies: Awesome Advertising or Bad for Business?”
Brands: Is Looking Stupid Ever A Good Thing?
“There’s no such thing as bad publicity except your own obituary.” -Brendan Behan, Irish writer Even in the constant onslaught ofContinue reading “Brands: Is Looking Stupid Ever A Good Thing?”
The Psychology of Color: Following Guides or Going With Your Gut?
Color. We all have a favorite one, and probably, a least favorite one too. From boxes of Crayola crayons to apparel and interior design, color plays a big part in our lives. So what do your colors say about your business? Well, it depends on who you ask. Colors do tend to evoke emotions inContinue reading “The Psychology of Color: Following Guides or Going With Your Gut?”
Spring Cleaning? Don’t Forget Your Business
Spring is in the air! Maybe it’s the rising temperatures or longer days, but optimism abounds this time of year. If spring cleaning is on your to-do list, don’t forget about your business! How can you spring clean your business? Try these tips: Get Organized — Go through your paper and electronic files and form aContinue reading “Spring Cleaning? Don’t Forget Your Business”
A Modern Marketer (with an Old School Soul): Things I Carry
As a modern marketer with an old school soul, what kind of things do I carry? Staying Connected Mini Tablet — This little guy keeps me connected while I’m on the go. It’s powerful enough to stream videos, manage multiple social media accounts and drive me around the World Wide Web, but small enough to fitContinue reading “A Modern Marketer (with an Old School Soul): Things I Carry”
Your Brand Is A Feeling, Not A Noun
Branding. It’s all the rage, but what is it exactly? According to Merriam-Webster, branding is the promoting of a product or service by identifying it with a particular brand. Of course, there’s as many definitions of branding as there are flavors of chewing gum. I’ll make it easy though. Branding is a feeling you create inContinue reading “Your Brand Is A Feeling, Not A Noun”
6 Valuable Snippets of Career Advice I’d Tell My Younger Self
After reading some of the entries in the popular #IfIWere22 LinkedIn series, I was inspired to think about what I would tell my younger self. Hindsight is 20/20, right? So here I go… 6 Snippets of Career Advice I’d Give to My Younger Self Don’t let yourself be used. Yes, it pays to be aContinue reading “6 Valuable Snippets of Career Advice I’d Tell My Younger Self”
LinkedIn: The Essence of a Profile
You created a bare bones profile and uploaded your resume to LinkedIn a few years ago, and you haven’t been back. You’re done, right? Similar to other social platforms, the more you put into LinkedIn, the more you’ll get out of it. And just like other platforms, it all starts with your profile. What’s in a LinkedInContinue reading “LinkedIn: The Essence of a Profile”
I’m Sorry… Will You Read This?
I hate to bother you but could you do me a favor and read my blog post? Sorry to interrupt but I’d love to hear your feedback. I really don’t want to be a pain. Does this sound like you? Do you walk around and apologize all of the time? Even when you haven’t doneContinue reading “I’m Sorry… Will You Read This?”