It’s All About the Bling (Even in Business)

It really is all about the bling, even in business. Presentation, image, packaging… call it what you want. Time and time again, I’m reminded of this fact.

It's all about the bling!

It’s all about the bling — even in business.

Whether a client compliments my laptop bag (love Wenger Swiss Army!) or a prospect is impressed by a smartly packaged presentation, it matters. Yes, substance is important, but you have to wow people with the presentation so they’ll listen to what you have to say.

I’m not talking about being shallow or falsely advertising what you’re all about. It’s about attracting people to give yourself a chance — a hot prospect, a potential business partner, a new boss. Of course you need to impress to continue to develop the relationship.

Disagree? Have you ever bought a more expensive product at the store due to its impressive packaging? Picked up a book based on its eye-catching cover? Noticed someone because of his tailored suit?

If you’re honest, you probably have. We all have. Whether you call it judging a book by its cover or going with your gut instinct, it’s not always a bad thing. According to best-selling author Malcolm Gladwell, it usually turns out all right.

Thoughts?

How have you been swayed by “bling” (i.e. presentation, image, packaging) in the past?

How has presentation, image or packaging helped you succeed in business or life?

Cheers,
Jaime

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I’m Sorry… Will You Read This?

I hate to bother you but could you do me a favor and read my blog post? Sorry to interrupt but I’d love to hear your feedback. I really don’t want to be a pain. Does this sound like you?

Do you walk around and apologize all of the time? Even when you haven’t done anything wrong?

 

You may be doing this without even realizing it, like I was. Then I saw the above Pantene ad entitled Not Sorry, and it made me think about my interactions, both professional and personal. While this issue is more common to women, it can affect anyone.

Here’s the problem: constantly apologizing makes you appear unsure of yourself and weak — two things you don’t want to project in the business world (or life for that matter). It also leaves others with the impression that you’re always messing up, which you’re not.

So if you make a mistake, apologize for it. If not, leave the apologizing to someone else.

Related Reading: I’m Sorry, but Women Really Need to Stop Apologizing

Don’t Be Sorry, Chime In!

Do you find yourself always apologizing when you haven’t done anything wrong?

How do you think people will treat you differently when you stop apologizing all the time?

Are strong, assertive women labeled as aggressive or bossy?

 

Thanks for reading!

Jaime

No apologies necessary: connect with CCC!
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