Why Influencer Engagement is Important in Digital Marketing

Editor’s Note: We’re excited to welcome Tanya Sen as a contributor to the CCC blog! Enjoy her article below on the importance of influencer engagement in your digital marketing strategy, and learn more about her at the end of the article. If you’d like help with your digital marketing strategy, contact us so we can discuss your needs. Thanks for your support all year long, and have a happy, healthy and prosperous 2018!

social media on a smartphone

To be successful, companies and businesses have to constantly innovate and come up with marketing strategies that will deliver. These days no marketing plan is complete without a digital marketing strategy. The impact of digital marketing in generating brand awareness is tremendous, especially if you can get the right people talking about your brand.

These people are called influencers, and their recommendations and reviews carry a lot of weight with their audience. Influencers are any individual or group who can sway the sentiments of their audience in a certain direction regarding a person, brand, idea, or business.

Here are few ways in which an influencer will be able to boost your digital marketing efforts.

  1. Influencers enable you to reach out to a wide and loyal audience

The biggest advantage of communicating through an influencer is that you reach out to a wide audience. More importantly, this audience follows the content that the influencer puts out. So, if an influencer mentions your brand name, talks about it or retweets or shares your posts, they are amplifying your brand communication.

  1. Influencers help you to build a good network

Influencers help you to build a good network in multiple ways. First, whenever an influencer sends out any content, it generates a lot of conversation and discussion among their followers, which can lead to more brand-building. Not just that, they share or retweet these posts which means that your audience multiplies, increasing your visibility.

Second, through these conversations you can also identify other influential people. They can in turn influence their own audience’s opinion of your brand, resulting in a snowball effect and reaching a wider audience.

  1. Influencers deliver engaging content

In a survey conducted by Vocus and Brian Solis, 62% of the respondents said that they follow an influencer because of the content they create. Quality content is crucial to any marketing campaign. When you collaborate with influencers, they can create unique content to spread the message about your brand or product. And the best part is the audience is much more likely to engage with this content!

  1.  Influencers have established credibility with their audience

Another important factor that contributes to the large following of influencers is credibility. The expertise these individuals hold in a particular field combined with the good relations they maintain with their audience makes them reliable to people. Their opinion of your brand will most likely become the general opinion among their audience. A positive word from an influencer can do wonders for your brand.

  1.   Influencers are up to date with the latest trends and insights in their fields

Influencers are usually aware of the latest trends of the evolving social media platforms. They tend to be among the first to try these new trends, to discover new platforms to reach and engage with their audience. Through them, you too can get acquainted with such new ideas and employ them to interest prospective customers.

 

Author bio

Tanya Sen, Freelance Blogger

Tanya Sen

Tanya Sen quit her well-paying job to follow her dreams and become a writer. She is now creating and managing digital content to build relationships for organizations and individuals. Tanya is an avid traveler, having visited more than 40 countries. She loves to cook and try different cuisines. She now lives in Goa, India.

A CCC Christmas and Your 2017 Favorites

It’s our favorite time of the year at CCC!

Merry Christmas and Happy Holidays from CCC!

Merry Christmas and Happy Holidays from CCC!

We’ve been enjoying the sights and sounds of the holiday season while finishing client projects with care. As we count down toward Christmas Day and the New Year, we wanted to showcase your favorites from throughout the year. Enjoy!

Top 5 Most Read Posts of 2017

5 Years In: Life as a Small Business Owner

We're celebrating 5 years in business!

 

Content Marketing: A Crucial Component of the Customer Experience

pexels-photo-296878

 

Understanding Social Media Etiquette with Real-World Scenarios

Not sure if something is appropriate online? Translate it into a real-world scenario.

 

4 Ways to Add More Fun (& Productivity) To Your Events 

Promotional product ideas for meetings & events

Don’t forget the fun! Events shouldn’t be all work and no play.

 

4 Ways Running Can Help You Run A Business

The author finishing a 5k

How did you find us?

  1. Search Engines
  2. Twitter
  3. Facebook
  4. Android mobile apps
  5. Foxweber

Top 5 Most Visited Pages 

  1. Come on in… Our Front Door
  2. Contact Us
  3. Marketing Services
  4. The Voice Behind CCC
  5. Pay It Forward

Top 3 Countries of Visitors

  1. United States
  2. United Kingdom
  3. Canada

Top 5 Tags & Categories

  1. Business category
  2. Marketing tag
  3. Business tag
  4. Writing tag
  5. Writing category

Milestones Celebrated in 2017

20,000 Views 

12,500 Visitors

CCC’s 5 Year Anniversary!

 

Thank you for your support this year! We appreciate every visitor, click and share, and we’re looking forward to providing more valuable content in 2018. A special thank you to our clients, who are amazing to work with!

Comment Here

What was your favorite post of 2017?

How did you find jaimeshine.com?

Which page(s) do you visit most often?

Which tag and/or category do you visit most often?

What type of content do you visit the CCC blog to read? Are there any topics you’d like to see written about more in 2018?

We appreciate your feedback and enjoy incorporating it into future blog and content decisions.

Best wishes for an enjoyable holiday season to all.

Merry Christmas from all of us at CCC!

Jaime

Let’s connect:

https://www.facebook.com/ClearlyConveyedCommunications/ LinkedIn_2013_30x30 Pinterest_2013_30x30 Twitter_2013_30x30 https://instagram.com/jaimeshine

 

Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable 

What does memorable marketing look like? This piece from FedEx.

The shipping company utilizes its new eCom Label Solutions to promote the benefits of its new eCom Label Solutions. Huh?! 

Using your new product or service to promote your new product or service is an innovative and underutilized idea in the marketing world. 

Watch our first vlog, and let us know what you think in the comments. 

Cheers!

The CCC Team