4 Ways to Add More Fun (& Productivity) To Your Events

Are attendees excited to attend your company’s events? Or are your events just another stop on the circuit?

Promotional product ideas for meetings & events

Don’t forget the fun! Events shouldn’t be all work and no play.

Recently CCC had the opportunity to attend ASI Orlando, a leading promotional products show, and headed home with marketing ideas galore. Today, we’re going to focus on how to liven up your meetings and events.

 Add some fun with a photo booth (or selfie station)! Whether you’re hosting an evening party or a potentially awkward networking session/ice breaker, a photo booth adds some fun and helps attendees connect with each other. Instead of focusing on differences, visitors will find common ground while making fun memories. The best news? A photo booth doesn’t have to break your budget. Devote a corner, order some fun props (beard fun face, anyone?) and snap away! (Tip: Make sure you have good lighting in whatever area you choose.)

Roll out the red carpet and move registration to the rooms! We’ve all been there — standing in line at a registration booth way too early in order to officially check in to a conference. Why irritate attendees right off the bat? If everyone is staying at the host hotel, move registration to the rooms. Place welcome gifts in each room along with badges and registration materials. Attendees will feel special and be able to swap time standing in line at registration with activities they’d rather be doing, like relaxing, networking or enjoying some fresh air.

Event Planning: You Need to Have a Plan

Hold a scavenger hunt or set up an escape room experience. Encourage attendees to work together to resolve a situation while having a good time. Both experiences help improve communication and problem solving in a memorable way. Kick the experience up a notch by tying it into the local area or your line of work. Commemorate the experience by printing the scavenger hunt map on a scarf or t-shirts for a job well done (I escaped the 2017 CCC Expo!).

Need to recharge? Head to the Relaxation Station. Set up a Relaxation Station where attendees can head to recharge their gadgets and themselves. Massages, refreshments, mobile chargers/outlets and WiFi are all welcome amenities to weary travelers. Other options for a relaxing space include a coffee bar, connection cafe or nature room. On a similar note, don’t feel the need to fill every minute with sessions and lectures. Unscheduled networking time can produce amazing connections, solutions and big business.

Remember, it’s OK for attendees to have fun and enjoy your events. They can still learn and be productive at the same time. Make your event an exciting destination rather than just another stop on the show circuit.

Category Archives: Event Planning

Meetings & Events Minutes

How do you add fun to your events?

What’s your favorite promotional product (or branded item) that you’ve given out or received at an event?

What activity or experience did you have at an event that was truly memorable?

p.s. Did you know that CCC offers event planning services? From big ideas to small details, we’d love to help you with your next event!

Cheers to a successful event!
Jaime

Let’s chat (about promotional products, your event planning needs or otherwise):
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Social Media Isn’t Free: 5 Ways To Maximize Your Time & Money

Social media isn’t free. There, we said it. It’s been said before, but no one seems to believe it. Even if you’re not advertising or boosting posts, someone (or multiple someones) is spending time strategizing, creating content, posting and engaging with community members. Or at least we hope they are.

How to become a SocialMedia Manager by Urs Steiner via CC BY 2.0

How to become a SocialMedia Manager by Urs Steiner via CC BY 2.0

Social Media Isn’t Free

Time is money, something that entrepreneurs and small business owners say often but don’t usually take to heart. We try to race full speed ahead doing everything ourselves, trying to fit 30 hours of activity into a 24-hour day. That’s a poor long-term strategy that leads to burnout and failure.

How can you maximize your time (i.e. money) on social media?

  • Think before you post. In other words, spend time putting together a strategy before you rush into creating a presence on a social platform. Think about the resources that you have (time, money, staffing), and factor that into your decision. Research your buyer personas to see which platforms prospective buyers are on, and talk to your current clients about which platforms they connect with brands on. Focus on platforms that fit your business niche the best.
  • Take advantage of holidays, special events and trends. We’re NOT telling you to use unrelated hashtags or run a special on an inappropriate holiday. However, you can reach new audiences by tapping into the marketing power of Small Business Saturday or jumping on the popularity of a trending hashtag. Just make sure that it’s applicable to what you do like the example below.

  • Get mileage out of your content. Repurpose content to fit other platforms, and continue to keep popular content in the rotation. It’s OK (and a good idea) to share a hot blog post multiple times, depending on the platform. For example, Twitter is a higher volume platform than Facebook, so it makes sense to share the same content at different times in different ways (i.e. a quote from the post vs. a picture tweet). Track your results, so you can see what works best with your audience.
  • Curate, don’t create. While original content targeted to your audience reigns supreme, it’s difficult to produce enough quality content to satisfy your audience all the time. That’s where content curation comes in. Find resources who are creating quality content that delivers value to your communities, and share it with them. There are a number of tools available to help with content curation, including Pocket, Buffer and Flipboard.

Related Reading: 11 Content Curation Tools Every Marketer Needs

  • Spend your advertising dollars wisely. If you decide to advertise, put together a strategy first and review your options. What are you trying to achieve? For example, it may make more sense to boost a specific post showcasing what you do than advertising your Facebook Page in general. A Twitter Card may work better for you than a Promoted Tweet, depending on your objectives.

Social media isn’t free, but it is worth doing if you do it right. Figuring out your objectives first will help you determine how to proceed in the social landscape. If you have questions, let us know. From strategy to management, we’d love to help your brand get social — and see the results.

Get Social on Social Media

What social platform have you seen the best results on?

What’s your favorite content curation or social media management tool?

What holiday, event or trending hashtag have you tapped into with success?

Feel free to leave your social handles and/or URLs in the comments below, so we can connect.

Let’s get social,
Jaime

Let’s chat (about social media, content marketing or otherwise):
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Think Outside of the Booth: Ideas to Promote Your Brand at Events

Last month, CCC traveled to Indianapolis to work an event for a client, and it was an amazing experience. In addition to fueling the conversation with 32,000 firefighters from around the world, we walked away with some creative branding ideas.

A turnout jacket cling on a bathroom mirror

Think outside of the booth when promoting your brand!

While your booth doesn’t have to (and shouldn’t) be boring, there are so many other opportunities to grab attendees’ attention at an event. Take the above static cling, for example. It was hard to miss this manufacturer’s ad of a turnout coat on full-length mirrors in bathrooms around the convention center. It’s crazy. You can almost see yourself in TECGEN® PPE’s gear, can’t you? You might as well go to the company’s booth and try some on.

TECGEN® PPE's unique hallway display shattered convention!

TECGEN® PPE shattered convention — and expectations — with this hallway display at a firefighter conference.

If you somehow missed TECGEN® in the bathroom, the company stopped attendees in their tracks elsewhere too. Instead of shattering glass (to remove a fire extinguisher), the manufacturer shattered convention with its newly redesigned turnout gear — and hallway display. In addition, the company’s unique display was in a high traffic area right outside of a doorway to one of the exhibit areas and a food court area.

Not to be outdone, MSA Safety’s booth was so hot it was smoking. Literally! This may be one of the coolest booth ideas we’ve ever seen.

And we haven’t even talked about the well-placed floor graphics (stairs, anyone?), ceiling danglers, electronic signs, individual event sponsorships, fire trucks in lobbies and so much more.

Remember, your event experience doesn’t begin or end at your booth. That’s just where the party’s at!

p.s. If you’re planning to exhibit at an event or planning an event itself, we’d love to help! Drop us a line so we can help you maximize your event experience!

Cheers,
Jaime

Let’s chat (on events or otherwise):
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