Vlog: Showcase Your Event in a Show Daily

Last week, CCC was in Indianapolis creating content and getting social with over 34,000 firefighters from around the world at FDIC International 2018. In addition to impressive signage and booth displays, we picked up another cool idea — a Show Daily.

This tabloid-sized publication shared highlights from the previous day’s events. It’s also a great way to feature sponsors, hot/new products and actionable takeaways for attendees to follow up on during or after the show.

A practical piece that also serves as a memento from your event! How can you utilize a Show Daily?

The Art of Follow-Up

It’s an integral part of the marketing process yet most marketers don’t do it. Unfortunately, not following up on your marketing efforts leads to missed opportunities and sales.

"Over Coffee" by Drew Herron via CC BY-NC-SA 2.0

Do you excel at the art of follow-up?

We get it. You’re busy. You meant to follow up on the leads from the tradeshow or a marketing campaign or your latest email newsletter, but other things got in the way. Your boss called. Your kids got home from school. Life happened.

What’s the big deal?

The business-to-business (B2B) buying cycle is longer than business-to-consumer (B2C) and typically involves more people. You have to spend more time nurturing prospects and may have to touch them 7, 8 or 9 times (or more) before getting a sale.

How Many Touches Make a Sale?

While you would love to send out an email newsletter and have your website flooded with orders, that rarely happens. However, with the analytics available today, you can see who opened your newsletter the most and what links they clicked on, along with other data. Follow up with these prospects! They’re interested and may have been interrupted by life before reaching out to you.

“The single biggest problem in communication is the illusion that it has taken place.”  -George Bernard Shaw, author

Now here’s the fun part. How do you consistently follow up with people without being annoying?

  1. Get Social — It’s helpful to be connected to your customers and prospects on social media (business accounts at least), so you can engage with them. Each like of a post or retweet is a soft touch and reminds the person that you’re available.
  2. Note Communication Preferences — You have a slew of communication options at your fingertips today, but your customers and prospects probably have a preference. If Bob prefers Facebook Messenger, send him a message. If Sally would rather talk on the phone, give her a call.
  3. Be Customer-Focused — Yes, you want the sale but that’s not your customer’s or prospect’s issue. Let them know why you’re following up: so they don’t miss incredible savings or show up at their tradeshow next week empty-handed. How is closing this sale going to help them?
  4. Be Flexible — If you’re not hearing back, offer to schedule a quick call or visit when it’s most convenient for your customer or prospect. Let them know that you value their time and will be brief. It may be easier for your customer to meet you at a coffee shop for lunch or talk on their way to pick up their kids after work.

Following up is extra work but it also leads to more opportunities and sales, especially when done right. Use your data to decide where your best opportunities lie, but be human when reaching out to your customers and prospects. The art of follow-up is one of those things that computers just don’t understand, and that’s a good thing. 🙂

Feedback on Following Up

How do you decide when to follow up with customers and prospects?

Have you noticed your customers’ communication preferences?

Do you need more targeted leads to follow up on? CCC is Inbound Certified and we make marketing that people love. Let’s talk about how we can help you. 

Pic credit: Over Coffee by Drew Herron via CC BY-NC-SA 2.o

Happy Follow-Up Friday!
Jaime

Let’s chat (about follow-up, your marketing needs or otherwise):
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Wristbands: Carrying Your Message for Miles (and Years)

When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one of the hottest promotional products around. To date, over 80 million Livestrong bands have been sold, inspiring countless other charitable organizations, companies and brands to share their message in this popular manner.

silicone wristbands

Silicone wristbands are so popular even Elvis has his eye on them.

 Like so many others, I thought this trend would never last. Who would want to wear these promotional wristbands? Nearly everyone, it turns out. From young to old and red to blue, people of all ages, nationalities, genders, political beliefs and lifestyles want to rock a wristband. That’s one of many reasons the silicone wristband is here to stay. Ten years later, this staple promotional product is produced in a plethora of colors promoting metro parks to marathons and everything in between.

If you’re interested in promoting your company or brand with a reminder around the wrist, keep the following variables in mind:

  • decoration method
  • imprint location
  • imprint colors
  • band sizes
  • band colors
  • packaging options
  • quantity
  • in-hands date

All of these factors can affect your pricing, and different options make sense for different objectives.

In addition to exposure, silicone wristbands are also helpful at events. Hand them out to attendees at concerts, conferences and sporting events to easily identify who should be admitted and who shouldn’t. They’re durable, easily spotted and can be kept long after the event for continued exposure and as a keepsake.

Whatever your message is, it’ll go far on a silicone wristband.

Weigh In

What silicone wristbands are in your collection?

Are you surprised at this product’s staying power or did you think it would be a hit?

When did you get your first silicone wristband?

Have you promoted your brand, company, cause, organization or event with one?

Rockin’ the wristband,
Jaime

We don’t have wristbands, but we do have social networks. Connect with CCC!
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“We’re getting the band back together.”

Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did.

Blues Brothers car

The getaway mobile that got the band back together!
Photo courtesy of Stig Nygaard via Flickr

Are you getting the band back together? Here’s four ways social media can help:

  1. Create an event on Facebook. This works for a public event or one where you’d only like to invite your friends or specific individuals. Get a head count and discuss details to make sure your event is a big hit. Post highlights and pictures/videos during and after the event to continue the momentum. Encourage attendees to snap their own pictures and shoot videos while tagging your company’s or brand’s page to spread the word.
  2. Google+ Events is a helpful planning tool for in-person or virtual get together’s (Google+ Hangouts). You can even invite people not yet on this social media platform via email, so check it out for your next party. Create a ‘circle’ of attendees to easily disseminate information to them.
  3. Finalize details and locate attendees as they arrive on Twitter. No, there’s not a specific ‘events’ function, but this micro-blogging platform is perfect for promoting your event, asking others if they’re attending or to find out if someone your meeting for lunch is already at the restaurant. You can also ‘live tweet’ an event by tweeting updates while they’re happening. Create a hashtag (#myevent) for your event so virtual (and even in-person) attendees can easily follow.
  4. Blog about your event to raise awareness and create excitement. Ask others to guest blog so attendees can get multiple viewpoints and learn more about specific activities, panels, etc. Engage attendees by asking for their feedback via comments and polls. Your event’s story can be continued during the festivities to update those who couldn’t make it or fill in the blanks for attendees who missed a specific session or interesting point. Add pictures, videos and links to follow-up content to pique interest and continue the conversation.

How have you used social media to plan, promote or follow up for your events? I’d love to hear about your ideas below. Feel free to ask questions you may have about upcoming events on your schedule.

Enjoy today!
Jaime

Event Planning: You Need to Have a Plan

Have you ever tried your hand at event planning before? Even the most basic party or get-together (in your mind, at least) can turn into a stressful occasion when you’re in charge of all the details. Now think about putting on a conference or tradeshow for 500 or more of your closest friends.

No matter the size, the key to event planning is having a plan.

The most mundane details can pop up to haunt you onsite if you haven’t tied them down ahead of time. Trust me, I’m as spontaneous and fly-by-the-seat-of-your-pants as they come, and I’m serious about having a plan for any event I’m putting on. Masking drape color, onsite inventory and task lists, personnel schedules and dress all need to be thought of before the big event.

Dress as in the clothes you’re going to wear? Yes, the last thing you need to worry about while running around onsite is not having appropriate shoes or forgetting formal clothing for that big Awards Dinner. Think about each day or event and what you will be doing in order to avoid wishing you had packed a whole lot differently (or any embarrassing moments).

Don’t assume that you’ll remember anything onsite. If you do, it will be a bonus. If you’re giving a speech, at least have note cards on hand in case you draw a big blank when looking out at the audience.

Another reminder that applies to any event you’re throwing… have any contact information you could possibly need on hand (preferably in your phone). Then you’ll be able to quickly get a hold of your hotel contact, colleague, caterer or sister-in-law when something comes up — or goes down — that you need help with.

Events can be fun to plan and rewarding when done well, especially when you plan to perfection.

I hope that everyone enjoyed the Memorial Day weekend, and a sincere thank you to all who have served, and continue to serve today, to protect what makes America great.

Jaime