In our last post, we talked about how the gift-giving process makes you a better marketer. The final similarity discussed was evaluating your feedback, which is crucial to your success in marketing. The problem is that it can be difficult to evaluate your feedback. Prospects and customers are human, so they’re complex. Perhaps they fit yourContinue reading “Evaluating Feedback: How to Listen to What’s Not Being Said”
Tag Archives: communicate clearly
The Art of Follow-Up
It’s an integral part of the marketing process yet most marketers don’t do it. Unfortunately, not following up on your marketing efforts leads to missed opportunities and sales. How do you consistently follow up with people without being annoying?
Is Your Business Like Cheers?
Recently I’ve watched a few episodes of the classic show, Cheers (thank you, Netflix!), and remembered why I always enjoyed hanging out with the gang at the friendly bar in Boston. The show’s tagline, Where Everybody Knows Your Name, says it all. The characters came across as regular people who you would love to discussContinue reading “Is Your Business Like Cheers?”
clearly conveyed communications 