We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: market research
How House of Cards is Winning the Marketing Game
I’m voting for Frank Underwood for President in 2016, and here’s why: House of Cards is winning the marketing game. I'm in, Mr. President. #FU2016 ✔ Well done, @HouseofCards. 👌 #socialmedia #integratedmarketing pic.twitter.com/uD1T7ajq5y — Jaime Shine 💬 Marketer | Writer (@jaimeshine) February 29, 2016 The trailblazing show has launched an integrated marketing campaign to supportContinue reading “How House of Cards is Winning the Marketing Game”
Evaluating Feedback: How to Listen to What’s Not Being Said
In our last post, we talked about how the gift-giving process makes you a better marketer. The final similarity discussed was evaluating your feedback, which is crucial to your success in marketing. The problem is that it can be difficult to evaluate your feedback. Prospects and customers are human, so they’re complex. Perhaps they fit yourContinue reading “Evaluating Feedback: How to Listen to What’s Not Being Said”
Boosting Sales 101: 5 Marketing Tips You Should Know
No matter what industry you work in, you need to make sure that you get the most out of it. Sometimes, it can feel as though your business is stagnating. Are you ready to boost your sales? Here are five marketing tips that can help. 1) Come to grips with conversion rates At first, theContinue reading “Boosting Sales 101: 5 Marketing Tips You Should Know”
clearly conveyed communications 