We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
As an Inbound Marketing Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey. We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters.
How do you find information today? Chances are, you Google it. That’s the same way that potential customers find information on your products and services. Will they be able to find you? This handy infographic by the UAB Collat School of Business explains the science behind Google, as well as other search engines. How doContinue reading “How Search Engines Work: An Infographic to Improve Your SEO”