We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: storytelling
Content Marketing: Transforming Business Since 1895
Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story! If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future. Yes, content marketing has a past, and I’m not referringContinue reading “Content Marketing: Transforming Business Since 1895”
Essential Guide To Creating A Memorable Brand For Your Small Business
Branding is all about resonating with your target audience. If you want to cut through the incessant chatter of the online world or make an impact in the offline world, then your brand needs to say a lot about you. But how do you go about creating a brand that both reflects what you doContinue reading “Essential Guide To Creating A Memorable Brand For Your Small Business”
What’s your story?
Storytelling is a powerful tool in today’s business world. It allows us to connect on an emotional level with customers, so they become loyal, longtime clients. It’s not about selling a product or service. It’s about understanding your clients’ challenges so you can solve them and make your clients’ lives just a little bit easier.Continue reading “What’s your story?”
Mad Men: Master Storytelling In Any Era
“Everyone has a story to tell. It only goes in one direction: forward.” -Don Draper And Mad Men, theContinue reading “Mad Men: Master Storytelling In Any Era”
clearly conveyed communications 