Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story!
If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future.
Yes, content marketing has a past, and I’m not referring to 2015. In fact, John Deere has been succeeding at the art of content marketing since 1895, when it introduced The Furrow. Some of the earliest printed ads were prime examples of content marketing before the ad industry switched directions.
So where are we today? Content marketing is all the rage, but like any other form of marketing, it requires a strategy and commitment. While you may receive extensive engagement on one piece of content, content marketing is a long-term strategy, not an overnight success story.
However, if you stick with it and do it right, you’ll become a valuable resource to your clients, partners and online communities.
Looking for inspiration? The documentary contains real-world case studies of companies in various industries succeeding in the content marketing arena today. We also welcome you to check out some of our past posts on the subject.
Is your company interested in developing relationships and creating value with content marketing? Let’s talk about a strategy that’s right for you.
What brand excels at content marketing in your eyes?
All about the content,