Content Marketing: Transforming Business Since 1895

The Story of Content: Rise of the New Marketing by the Content Marketing Institute

Recently I had the opportunity to attend a big-screen showing of The Story of Content: Rise of the New Marketing. What a great story!

The Story of Content: Rise of the New Marketing by the Content Marketing Institute

Image courtesy of the Content Marketing Institute

If you’re not familiar, the Content Marketing Institute made a documentary telling the story of content marketing — past, present and future.

Yes, content marketing has a past, and I’m not referring to 2015. In fact, John Deere has been succeeding at the art of content marketing since 1895, when it introduced The Furrow. Some of the earliest printed ads were prime examples of content marketing before the ad industry switched directions.

So where are we today? Content marketing is all the rage, but like any other form of marketing, it requires a strategy and commitment. While you may receive extensive engagement on one piece of content, content marketing is a long-term strategy, not an overnight success story.

However, if you stick with it and do it right, you’ll become a valuable resource to your clients, partners and online communities.

Looking for inspiration? The documentary contains real-world case studies of companies in various industries succeeding in the content marketing arena today. We also welcome you to check out some of our past posts on the subject.

Is your company interested in developing relationships and creating value with content marketing? Let’s talk about a strategy that’s right for you.

What brand excels at content marketing in your eyes?

All about the content,
Jaime

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How Ben Affleck’s Story Carried Argo to a Best Picture Oscar (And What We Can Learn From It)

Argo_Best Picture

When Argo won Best Picture at this year’s Academy Awards, I was thrilled. Don’t get me wrong; there was some stiff competition in the category, and I was impressed by some of the challengers, most notably LINCOLN. However, it was interesting to watch how Ben Affleck’s Best Director snub by the Academy became a leading story, how the actor handled it, and ultimately, how it helped push Argo to the forefront of the Best Picture discussion. And of course, how we can all learn from it.

Ben Affleck has been in Hollywood a long time, bursting onto the scene with his pal Matt Damon while winning an Oscar for Best Screenplay for Good Will Hunting in 1998. As he noted in this year’s rambling, heartfelt acceptance speech,

“I was here years ago or something. I had no idea what I was doing. I stood out here in front of you all… really just a kid.”

Despite this initial success, Affleck continued to seek out and learn from others in the industry while honing his craft. He thanked the “… so many wonderful people who extended themselves to me when they had nothing to benefit from it in Hollywood.” We can all continue to learn every day, no matter how many years of experience we’ve accumulated or success we’ve achieved. Appreciate those who have contributed and continue to contribute to your career. 

In addition to learning every day, perseverance is key.

“It doesn’t matter how you get knocked down in life because that’s going to happen. All that matters is that you gotta get up.”
-Ben Affleck

We all need to learn to persevere because things won’t always go as planned. There are a lot of potholes, detours and speed bumps on this road we call life.

Along with his perseverance, one of the qualities throughout the entire process that drew people to this story was Affleck’s humility. He didn’t respond angrily when the Academy snubbed him of a Best Director nod; he only spoke of the deserving directors who were recognized. This was a big reason why the press and social media picked up the story and brought Argo back to the forefront of the Best Picture race. People empathized with Affleck, spoke positively about him and rooted for his movie.

When you are humble, it goes a long way to connecting with others and forming meaningful relationships — in business and in life. 

So there you have it — continued learning, perseverance to his craft and humility along the way; three reasons that Ben Affleck has achieved success and his personal story helped carry his film to the forefront of the Best Picture discussion. The same three qualities that can help carry you in business and in life. If you missed Affleck’s heartfelt speech (or just want to watch it again), enjoy!

What do you think?

Did Ben Affleck’s personal story help carry Argo to a Best Picture win? What are other examples of the press and/or social media bringing an issue to everyone’s attention and affecting an outcome? I’d love to hear your thoughts in the comments below or hit me up on social media.

photo credit: Disney ABC Television Group

Cheers!
Jaime, amateur de cinéma

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