Are you a fan of ads? In the age of TIVO and DVRs, you’re probably thinking that’s not even relevant anymore. But I’m talking about all types of advertisements, from magazine and online ads to billboards and yes, television. I came across an article on the ‘winners’ of Olympic advertising, so this subject came to mind.
As an advertising major, I probably tend to pay attention to advertising more than most. In past training sessions on the effectiveness of advertising, I would ask attendees the one day of the year when folks actually watch TV for the ads. Normally someone would interject “the Super Bowl!” which is what I was looking for. While an ardent football fan, I do look forward to the ads as well, as sometimes the game itself isn’t exactly entertaining (unless you’re a fan of the winning team, of course). I did always find it interesting that most of the attendees’ favorite ads didn’t make them think of the advertiser. An expensive way to just make someone laugh, no?
With the success of Mad Men, it seems like advertising has become a little more popular again (thanks, Don Draper). However, I’m curious as to whether people are actually paying attention to it or just watching this entertaining TV show.
So, back to my original question. Do you pay attention to advertising?
What’s your favorite ad? Or advertiser? By the way, if you’re interested in the article I mentioned at the beginning of my post, here you go.
I’d love to hear your thoughts!