Advertising: Do You Watch?

Are you a fan of ads? In the age of TIVO and DVRs, you’re probably thinking that’s not even relevant anymore. But I’m talking about all types of advertisements, from magazine and online ads to billboards and yes, television. I came across an article on the ‘winners’ of Olympic advertising, so this subject came to mind.

Would you advertise here? I would.
Photo credit: I Do Reviews

As an advertising major, I probably tend to pay attention to advertising more than most. In past training sessions on the effectiveness of advertising, I would ask attendees the one day of the year when folks actually watch TV for the ads. Normally someone would interject “the Super Bowl!” which is what I was looking for. While an ardent football fan, I do look forward to the ads as well, as sometimes the game itself isn’t exactly entertaining (unless you’re a fan of the winning team, of course). I did always find it interesting that most of the attendees’ favorite ads didn’t make them think of the advertiser. An expensive way to just make someone laugh, no?

The Man. The Myth. The Legend. Don Draper.
Photo credit: FOLLOWINGTHEBUZZ

With the success of Mad Men, it seems like advertising has become a little more popular again (thanks, Don Draper). However, I’m curious as to whether people are actually paying attention to it or just watching this entertaining TV show.

So, back to my original question. Do you pay attention to advertising?


What’s your favorite ad? Or advertiser? By the way, if you’re interested in the article I mentioned at the beginning of my post, here you go.

I’d love to hear your thoughts!

Jaime

About Jaime Shine

I love to write. While most kids were playing with blocks or dolls, I was publishing magazines and newspapers – feature articles, ads, sports box scores, the whole nine yards. From promotions director to advertising roles to branding projects, I’ve always been interested in all forms of marketing. That interest blossomed into a career path and led me to open my own business, which has always been a dream of mine. And I’d love to work my magic for you. Check out my company's services, discover more about me or chime in on my blog, covering a variety of topics, at http://jaimeshine.com.

4 thoughts on “Advertising: Do You Watch?

  1. I haven’t watched “Mad Men” much after the first season-maybe I’ll catch up when it’s over & available as a boxed set.

    I love watching ads on TV even though as a direct marketer, I know there’s no reliable way 99% of the time to measure their success. I watch them for how well they deliver a message and/or support a brand. Creativity is also good.

    But some ads are run so often and across so many channels & networks that I find myself disturbed by their frequency. Some examples are “webuyanycar.com” or the Grease “Summer Days”-themed ad for Nissan.

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    • Paul, thanks for your comments. I’ve only caught a few episodes of Mad Men myself. It seems to depend on if I’m in the mood or not.

      TV ads have usually catch my attention as well, even though they are so hard to track — especially without a unique, specific call to action. I love creative ads, especially when they relate to the product or service being advertised. Sometimes people try so hard for creativity that they completely miss the mark.

      I agree with you that some are run way too often and seem to take a ‘throwing darts’ approach. I guess someone figures if they’re run over and over or on so many channels, people can’t help but to take notice. Unfortunately, I think that usually turns people off completely. (I’ve seen the summer days commercial so many times I usually mute it, and I love that song!)

      I also like good ads in magazines and well thought out direct mail pieces, especially when either involves cross-channel marketing. Again, thanks for your insight and visiting my blog!

      Jaime

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