We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Tag Archives: branding
What’s in the Power of a (Re)Brand? Everything
Rebranding is all over the news these days as brands deal with changing audiences, shifting priorities and, in some cases, dramatically altered landscapes. I was reading a story in Kent State Magazine about my alma mater’s rebranding, when a quote caught my eye. “A brand articulates our aspirations and elevates us to where we want toContinue reading “What’s in the Power of a (Re)Brand? Everything”
Customer Experience: Starbucks Shows How It’s Done
Loyal readers of this blog know that I’m an espresso lover and Starbucks fan. Despite being a longtime, loyal customer, I do run into problems with the coffee behemoth once in awhile, like you will with any brand. What matters most is how your favorite brands resolve these occasional issues. Earlier this week, I decidedContinue reading “Customer Experience: Starbucks Shows How It’s Done”
Essential Guide To Creating A Memorable Brand For Your Small Business
Branding is all about resonating with your target audience. If you want to cut through the incessant chatter of the online world or make an impact in the offline world, then your brand needs to say a lot about you. But how do you go about creating a brand that both reflects what you doContinue reading “Essential Guide To Creating A Memorable Brand For Your Small Business”
Does Your Brand Speak Emoji? 😎 💬 💻
Emoji. Those cute little characters that you add to your texts and tweets are all grown up — or at least getting there. In fact, the “picture letters” have moved into the business world. Today #ChevyGoesEmoji. But first, tweet us your favorite emoji to get this party started. http://t.co/cATXXdIfsn pic.twitter.com/bKnxRBaMHY — Chevrolet (@chevrolet) June 25,Continue reading “Does Your Brand Speak Emoji? 😎 💬 💻”
Selfies: Awesome Advertising or Bad for Business?
Selfies tend to draw a reaction one way or the other. Some people love them while others hate them. But here’s the real question: are they awesome advertising for your brand or bad for business? It depends on how you use them. For example, the above image is a selfie I took after a springContinue reading “Selfies: Awesome Advertising or Bad for Business?”
What’s your story?
Storytelling is a powerful tool in today’s business world. It allows us to connect on an emotional level with customers, so they become loyal, longtime clients. It’s not about selling a product or service. It’s about understanding your clients’ challenges so you can solve them and make your clients’ lives just a little bit easier.Continue reading “What’s your story?”
Amazon Turns Its Boxes Into Ads With First Of Its Kind Marketing Deal For “Minions” Movie
Recently, we blogged about taking your message to your audience instead of waiting for them to come to you. Well, here’s a great example. Universal Studios partnered with Amazon to promote its new movie, Minions, on the retailer’s shipping boxes. What a great idea! You can’t miss these bright and cheery boxes, and everyone fromContinue reading “Amazon Turns Its Boxes Into Ads With First Of Its Kind Marketing Deal For “Minions” Movie”
Think Outside of the Booth: Ideas to Promote Your Brand at Events
Last month, CCC traveled to Indianapolis to work an event for a client, and it was an amazing experience. In addition to fueling the conversation with 32,000 firefighters from around the world, we walked away with some creative branding ideas. While your booth doesn’t have to (and shouldn’t) be boring, there are so many otherContinue reading “Think Outside of the Booth: Ideas to Promote Your Brand at Events”
CCC Turns 3! And the Winners Are…
We’ve been celebrating all week, and today it’s official. My company, Clearly Conveyed Communications, turns 3 years old. In some ways, it seems like yesterday that I made the leap to start my own company; in others, it seems like a lifetime ago. In 3 short years, CCC has gotten social with first responders, workedContinue reading “CCC Turns 3! And the Winners Are…”
clearly conveyed communications 