Just think how much easier it would have been for Jake and Elwood Blues if they had social media to help their cause. Of course, it wouldn’t have been nearly entertaining for us if they did. Are you getting the band back together? Here’s four ways social media can help: Create an event on Facebook. ThisContinue reading ““We’re getting the band back together.””
Monthly Archives: October 2012
Cause-Related Marketing: Support or Scam?
Cause-related marketing campaigns seem like a win-win situation. Consumers and businesses help support wonderful causes while the benefiting organizations raise much-needed funds. Do they really make a difference though? As in most cases, cause-related marketing brings both good and bad. As a consumer, you can ask a few questions to ensure you really are supportingContinue reading “Cause-Related Marketing: Support or Scam?”
5 Ways to Spice Up Employee Appreciation
Most of us know by now how valuable it is to keep good employees. Knowledgeable, happy employees are valuable assets to a company, helping to reduce costs, maximize productivity (and revenue) and enhance your company’s brand or image. There are a plethora of ways to thank valuable, hardworking employees. Following are 5 ways that youContinue reading “5 Ways to Spice Up Employee Appreciation”
Local or Global — Where’s Your Business?
There seem to be a couple of different schools of thought on doing business today. Local has been a hot topic the past couple of years with mobile and check-in services, where you can help promote a company and/or receive special offers by checking in, downloading an app, opting in to receive text messages, etc.Continue reading “Local or Global — Where’s Your Business?”