Shop Small, Support Your Community

It’s Small Business Saturday week, one of our favorite times of the year at CCC.

Small Business Saturday is a day dedicated to supporting small businesses across the country. Founded by American Express in 2010, it’s celebrated every year on the Saturday after Thanksgiving, which falls on November 30th this year. Think about this: over 50% of the working population (120 million individuals) works in a small business.^

Small Business Saturday logo

Small businesses are the heartbeat of our communities. They’re the corner stores that create jobs. The hardware stores that help build our economy. And the mom and pop shops whose very presence makes a neighborhood, your neighborhood.   –American Express

Drop in your neighborhood coffee shop for some hot brew, a homemade scone and the latest happenings. Get your car serviced at a local repair shop. Stop in that corner boutique you’ve been eyeing and pick up a nice gift. Let the small businesses in your community know that you support them.

I know that my neighborhood wouldn’t be the same without Angel Falls Coffee Company, Capri Pizza or Zack’s Fire & Ice. Who are your favorite mom & pop shops?

To maximize participation on this important day, American Express has created the Small Business Saturday map to help you locate where to shop. Are you an AMEX card member? Then register for a $10 credit when you shop small on November 30th. Hurry, registration is limited! Are you a fellow small business owner? Don’t miss out on your chance to participate in this great event.

Take $10 off new business this week at CCC. Support Small Business Saturday!

At CCC, we’re celebrating this week by offering you $10 off any new business. Whether you’re looking for a little marketing magic, social media savvy or writing wonder, check out our services. We’d love to help you find your voice and achieve your objectives. Contact us today to discuss your next project!

Enjoy the Thanksgiving holiday with your friends and family, and remember to Shop Small this Saturday, November 30th.

What small businesses are you planning to support on Small Business Saturday?

If you’re a small business owner, feel free to leave a link to any special Small Business Saturday offers you’re running.

^Source: Forbes, “16 Surprising Statistics About Small Businesses”
Shop Small logo courtesy of American Express

Remember to Shop Small,
Jaime

Shop Small — connect with CCC: 
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Local or Global — Where’s Your Business?

There seem to be a couple of different schools of thought on doing business today.

Local or Global?

Local or Global — Where’s your business focused?
Image courtesy of Ambro / FreeDigitalPhotos.net

Local has been a hot topic the past couple of years with mobile and check-in services, where you can help promote a company and/or receive special offers by checking in, downloading an app, opting in to receive text messages, etc. For example, I had dinner with a friend at a restaurant in downtown Akron, and it offered a discount on our dinner if we downloaded its app. (Neither of us did because we didn’t feel the app was worthwhile but the offer was there nonetheless.) Companies can even entice you to stop in by alerting you of special offers if you’re in the vicinity of their store.

However, some companies would rather market themselves globally or at least nationally. They don’t list a physical location on their website or marketing literature and use an 800 number so potential customers don’t know immediately where they’re located. These companies may project an image of being a large, strong company that has numerous resources at its disposal or simply one that takes advantage of technology to extend its reach.

I see pros and cons to both philosophies, and I’ve included some benefits below.

Local Pros

  • Encourage customers to support local business / economy
  • Focus marketing efforts on specific area
  • Take advantage of check-in services, special offers via mobile

Global / National Pros

  • Market image of large company with impressive resources (i.e. buying power, partners, locations)
  • Larger area for potential customers, referrals
  • Keep customers if they move

Does your business market itself as a local or global/national brand? Is that position highlighted in your marketing efforts?

My business -- Clearly Conveyed Communications

My marketing & branding company, Clearly Conveyed Communications, is based in Akron, OH but targets clients nearly anywhere.

As a small business owner, I’m targeting new, potential clients nearly anywhere but don’t shy away from where I’m located. I love living and working in Akron, OH and enjoy helping fellow companies and brands in the area with their marketing and branding efforts and event planning needs. However, I’ve made some wonderful connections over the past decade that have led to projects with companies out of state (technology rocks, doesn’t it?). So I guess I tend to think of myself as a local company with a national reach partly due to the services that I offer.

What are your thoughts?

  • Does the size of the company factor into this decision?
  • Products or services offered?
  • How did your company decide how to market itself?


So are you local or global? Or do you see yourself as a hybrid — a local company with a national/global reach? I’d love to hear from you.

Cheers,
Jaime