While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.
Tag Archives: marketing
How to Attract Customers to Your Brand with Inbound Marketing
You can attract butterflies (your target audience) to your coneflower (product or service) with sweet nectar (compelling content). While your inbound marketing efforts do require attention, they’re worth the effort—and help is available. Plus, these efforts can help you withstand a cold spell in your business and can be replicated to help you grow your business.
How to Connect with Customers in the Age of Assistance
We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
Vlog: Why You Still Need a Website Today
Social media is a powerful marketing tool for your business, but you still need a website today. Your website is your home on the internet, your front door to customers and prospects everywhere. It helps visitors learn more about your company and how you can help them.
3 Big (Affordable) Marketing Ideas For Your Small Business
Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.
Power of the Pen: 5 Steps to Writing That Produces Results
Making a list and checking it twice? You’re busy preparing for the holiday festivities, so we’re here to help. Download our free writing guide, The Power of the Pen: 5 Steps to Writing That Produces Results! Are you expected to contribute to your company blog? Are you establishing yourself as a thought leader in your industry?Continue reading “Power of the Pen: 5 Steps to Writing That Produces Results”
What’s the Story in Social Media Marketing? Stories.
This summer, social media platforms debuted so many new features it was hard to keep up. (Miss out while you were on holiday? Catch up with our roundup.) As fall color explodes, the platforms continue to test and release new features, with Instagram leading the way. With all the changes, the story of the yearContinue reading “What’s the Story in Social Media Marketing? Stories.”
50 Things I’m Grateful For, Summer 2018 Edition
The tradition continues. Each year since 2012 (the year I started CCC), I’ve published a list of 50 things I’m grateful for. This isn’t a 5-minute exercise. I create the list over the course of weeks or even months. Oftentimes, I’ll jot down an activity I’m doing or a memory triggered by a conversation orContinue reading “50 Things I’m Grateful For, Summer 2018 Edition”
Vlog: Showcase Your Event in a Show Daily
Last week, CCC was in Indianapolis creating content and getting social with over 34,000 firefighters from around the world at FDIC International 2018. In addition to impressive signage and booth displays, we picked up another cool idea — a Show Daily. This tabloid-sized publication shared highlights from the previous day’s events. It’s also a greatContinue reading “Vlog: Showcase Your Event in a Show Daily”
Super Bowl 52: Winners and Losers on the Big Stage
What a game! I had no rooting interest on the field this year, so I was happy to enjoy the back-and-forth action that went down to the wire. Congratulations to the Philadelphia Eagles on the franchise’s first championship! Now let’s move on to the competitors who paid big bucks to catch a piece of theContinue reading “Super Bowl 52: Winners and Losers on the Big Stage”
clearly conveyed communications 