How to Increase Sales Using Social Media

CCC is excited to welcome Lisa Austin and MyEcomClub.com to the blog! Learn more about both at the conclusion of this guest post.

Learn how you can better market your ecommerce business through Facebook, Instagram, and Pinterest. These 5 simple tips will teach you how to increase sales using social media.

The Power of Social Media

Cherilyn and I were next door neighbors ten years ago. Since that time, we have both moved–she moved to a different state and I moved to a different city. Despite the distance of two hundred and forty miles between us, I know that Cherilyn recently started her own online business selling beauty products.

How do I know? She announced it to me and all of her other friends on Facebook. In addition, I know when she’s having specials on certain products or running promotions. And it has all been done without a cent of her money being spent on marketing.

What’s the secret? The secret is social media. Viewers of social media know you and trust you because you have a relationship. According to DEI Worldwide, 70% of consumers use social media as often as they use firm websites to gather information about products. In addition, 60-70% of people believe that recommendations from other people online are “valuable, credible, and honest.”

Consumers Online

81% of the developed world now has internet access. Essentially that means that of the countries with expendable income, 81% can be reached from anywhere in the world. Global accessibility has never been greater than it is at this time. But with that accessibility also comes an overload of information and products.

Social media can help shoppers sort through it all. Social media, such as Facebook, Instagram, and Twitter, allows business owners to build relationships with their prospects, as well as use existing relationships to turn friends into customers.

Think about how many adults use social media while at work–just to get a mental break from their jobs. They may be on a coffee break, scrolling through their Instagram feed, when they see your business’s post. With every social media post your business makes, you’re reaching prospects during a time or place that television, radio, and print ads often cannot.

A Boost to Businesses

When a viewer sees a post, it can be almost like magic. According to Forbes contributor Jayson DeMers, “studies have shown that social media has a 100% higher lead-to-close rate than outbound marketing.” And an IDC study released in 2014, found that buyers that use social media have 84% larger budgets than buyers that don’t. That’s a powerful formula!

Most of the developed world has internet + social media users have larger budgets + 100% higher closing rate = success!

Social media can bring you more leads and more sales without investing a fortune in marketing. However, social media marketing often falls flat. So I’ve gathered five tips to help you successfully connect with your customers.

5 Tips to Increase Sales Using Social Media:

  1. Post Often – By spending at least six hours per week, 66% of marketers saw a benefit from social media in lead generation.
  2. Use Images – Place an image alongside your text on Facebook. Posts with images have 2.3 times more engagement than stand-alone text.
  3. Learn to Pin – Pinners spend 50% more on purchases through the social media channel than users of other social media platforms, yet only 40% of marketers use it.
  4. Photograph People – When posting on Instagram, use photos of people. Studies show that photos with faces get 38% more likes than those without. So place your products with a person for a more positive response.
  5. Make a Video – Close to half of all internet users look for product related videos before visiting a store. Even though you may not have a brick and mortar storefront, put this statistic to work for you. Create simple videos about the products or services you sell and place them on your website as well as Youtube. Shoppers who view a video are almost twice as likely to make a purchase than shoppers who did not view a video.

(Thanks Hubspot for these great stats!)

So next time you are searching for a way to boost your sales, take a closer look at social media. It’s a great way to build your brand and boost your sales.

This post originally appeared on MyEcomClub.com and has been shared on the CCC blog with permission.

Lisa Austin, My EcomClub.com  Lisa Austin

 

50 Things I’m Grateful For, Fall 2017 Edition

When I started my business in 2012, I knew that gratitude and helping others would play a large part. Each year, I write down 50 things I’m grateful for as a reminder to not take any blessings for granted, large or small. Show your gratitude by sharing your list (of any size) in the comments or linking to your own blog post.

Yours truly at Kent State Alumni Association's National Day of Service 2015

Preparing garden beds for future vegetables during my alumni association’s National Day of Service in 2015. Do I have a future as a back model?


50 Things I’m Grateful For, Fall 2017 Edition

  • Golden retrievers and four-legged furry friends of all kinds
  • Espresso blend dark roast coffee
  • Quiet (a lack of noise and the book)
  • Soothing sounds of nature
  • A good laugh
  • Firefighters, EMS professionals, police officers and first responders
  • The feeling of crossing the finish line
  • Reading the paper while sipping a latte
  • Our wounded veterans and those who never make it home
  • Cracking open a peanut at the ballgame
  • Fireworks
  • Firetrucks in a parade
  • Fourth of July
  • Sending a card to celebrate, console, thank or say hello
  • Lunch with friends
  • Getting lost in a good book
  • A Swenson’s Salad Boy burger
  • My family’s health and happiness
  • Live music on a summer night, cold brew in hand
  • Solving a crossword puzzle over coffee
  • The small business journey
  • A sunset over water
  • A handwritten note
  • The sun shining on my face during a trail run
  • That sibling bond
We're celebrating 5 years in business!

CCC turned five in May!

  • CCC’s 5th anniversary
  • A day or night at the ballpark
  • The feel of a felt tip pen on paper
  • Lunch on a patio under blue, clear skies
  • Waving to the train conductor on a run through the Summit Metro Parks
  • Enjoying the beauty of nature in the middle of the city
  • Bright ideas and brainstorming sessions
  • The ability to unplug (occasionally)
  • Good advice
  • My night owl nature
  • A beautiful fall day
  • Helping clients achieve success
  • Small wins
  • Contributing to something bigger than myself
  • Accomplishing something I’ve worked hard for
  • A conversation with a longtime friend
  • Hitting the trails
  • Exploring Main Street in Park City, Utah
  • Talking shop with fellow marketing professionals & small business owners
  • Learning

 

  • A place to call home
  • The ability to donate platelets to help others
  • When social media is used for good
  • Writing, writing, writing (and reading)
  • Strong women, in fiction and real life

There’s so much in life to be grateful for. What’s on your list?

Cheers,
Jaime

Let’s chat (about gratitude, hopes and dreams, your marketing needs or otherwise):

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Content Marketing: A Crucial Component of the Customer Experience

A stat from a recent article on content marketing caught our eye.

“Consumers engage with 11.4 pieces of content on average prior to making a purchase.”

pexels-photo-296878

In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research a company online before visiting the small business or making a purchase with them.

Whether it’s leftover angst from the Great Recession or the availability of information today, it’s precisely why content marketing is so important.

Here’s a real-life example:

Recently, I stayed over in Park City, Utah, for a day after working a client’s conference in nearby Salt Lake City. On a whim, I decided to get a massage after spending the previous four days pounding convention center floors. I pulled up local spas on my phone, checking their hours, availability and services. Not surprisingly, I contacted the spas who had this information available online — not ones I had to call just to see if they were open. And the spas who had additional content available — more in-depth descriptions of their services, photos of their facility, online real-time availability, etc. — moved to the top of my list.

What does this have to do with content marketing? The information I sought was quality content created by (or for) these spas: descriptive services pages with quality photos, blog articles on the benefits of one type of massage over another, recommendations on how to maximize your spa-going experience. This is what consumers are looking for today before making a purchase or even contacting your company.

While I didn’t end up getting a massage, I did manage to take a break from technology and enjoy the magic of Park City. But not before I utilized even more content — a visitor’s guide from my condo, Park City Transit’s website — to plan my stress-free day.

We’re all consumers at some point, so don’t forget about your experiences as a customer when you put on your marketing hat. These experiences are valuable and can make us better marketing professionals, if we choose to use them.

Reader Feedback

How have you used content marketing to learn more about a business or make a purchase?

How do you use your experiences as a customer to become a better marketing professional?

What types of content do you prefer when researching a company or purchase?

A professional customer and marketing professional,
Jaime

 

Let’s chat (about content marketing, customer experiences or otherwise):
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5 Cool Gift Ideas for Creative Professionals

It’s the most wonderful time of the year! While some people stress over gift-giving, we enjoy the process of finding the perfect gifts for everyone on our list. (It even sharpens our marketing skills!)

Danbo Santa Claus by Takashi Hososhima via CC BY-SA 2.0

Danbo Santa Claus by Takashi Hososhima via CC BY-SA 2.0 http://bit.ly/2gWkJS8

If you’re buying for a creative professional, check out our ideas for the mad men or women in your life.

Moleskine Notebooks
Creatives love notebooks, and these are the cream of the crop. Of course you don’t have to buy Moleskine, but they do offer special, themed and creativity styles along with personalization. Looking to splurge? Consider the Smart Writing Set.

Starbucks (or enter favorite coffee shop here) Gift Card
Coffee shops are a second home or office for creatives. There’s just something about the atmosphere that gets the juices flowing. A Starbucks gift card is a charger for a creative and may lead to a breakthrough that changes your recipient’s life. Remember to take some credit if that happens!

Cool Travel Mug / Coffee Mug 
Notice that we said cool. Creative types are typically coffee fans, so they need a cool travel mug when they’re on the go and a traditional mug at home or in the office. Think about your recipient’s tastes — favorite shows, authors, teams, movies — and don’t forget about the aforementioned coffee shop. Pick up some cool swag from your recipient’s favorite coffee shop and include a gift card. Win-win!

Active Lifestyle Accessories 
Maybe it’s the constant brain activity or coffee consumption, but creative types are usually active people. Whether it’s bicycling, running, hiking or globe-trotting, your recipient probably has a favorite active or outdoor activity. Whatever it is, there’s plenty of equipment and accessories that fit in a variety of budgets.

Bring the Juice
If coffee shops are chargers for creatives, then they’ll need plenty of battery power for their electronics. Mobile chargers are a must for creative professionals, because they’re always on the move and take their gadgets with them. Keep their specific needs and tastes in mind (along with your budget), and find the item that’s perfect for the creative guy or gal in your life.

Bonus: Vacation
If you really want to splurge, every creative professional we know would love a vacation! It doesn’t have to be grand; book a night at a nice hotel or a quick weekend getaway. Give a break from the routine with an experience your recipient will always remember — a spa day, sky diving adventure, swimming with sharks expedition or a trip to your recipient’s favorite author’s museum or hometown.

What ideas would you add?

Do you enjoy the gift-giving process or does it stress you out?

p.s. If you’re still stuck on what to buy the creative person in your life, let us know. We’d be happy to help you out with some suggestions — no strings attached!

p.s.s. Is your creative professional overwhelmed with work? Perhaps our marketing, writing or social media services would help. We do offer gift certificates!

CCC’s CCO (Chief Creative Officer),
Jaime

Let’s chat (about gifts for creatives, your marketing needs or otherwise):
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Inbound & Down: Certified to Help Clients Achieve Success

What a week! Between working the polls and planning a conference, we managed to renew our Inbound marketing certification for another year. As an Inbound Certified company, we’re positioned to help you navigate the ins and outs of the Buyer’s Journey.

Inbound Certified_CCC_Jaime Shine

What’s Inbound marketing? We’re glad you asked. Check out the blog post we wrote last year showcasing this new way of thinking in action, how it works and how it can help your brand. The basics are the same, but new ideas and research continue to come along. That’s why we wanted to make sure we’re up-to-date and can offer your business the best ways to succeed in our crowded, fast-paced world.

If you’re struggling to reach your target audience, let’s talk about your buyer personas. Who are they? Do you know their pain points and biggest challenges? What stage are they at in the Buyer’s Journey?

We would love to help you attract visitors, convert them into leads, close sales with customers and delight them into promoters. Learn more about how inbound marketing works, and then contact us so we can help you achieve success.

Cheers!

p.s. Interested in becoming Inbound Certified? Learn more about the course, certification and who it can help.

Still officially certified,
Jaime

Let’s chat (about Inbound, your marketing needs or otherwise):
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2016 Olympic Marketing Game Winners

So many athletes won big at this year’s Olympics, delivering their best performances on the world’s biggest stage. Who won the 2016 Olympic Marketing Games?

Gold

Under Armour, Rule Yourself 

This popular brand has done the best job of taking advantage of changes to Rule 40. It submitted a marketing plan in accordance with the (slightly) relaxed restrictions and advertised its sponsorship of Michael Phelps and other athletes without ever using Olympic intellectual property (IP), which isn’t allowed by non-sponsors. This video alone is nearing 11,000,000 views, has been shared over 68,000 times and has an average watch duration of 1:21 (for a 1:31 video). The best part? Under Armour’s Olympic marketing efforts are part of a larger overall campaign, so the brand receives an A+ for cohesiveness.

Olympic Marketing: A Balancing Act for Brands

Silver

Visa, The Swim

While The Carpool to Rio was an impressive spot, Visa grabbed our attention with its nod to refugee Yusra Mardini’s incredible journey to becoming an Olympian. As an official sponsor, the company has a heavy presence leading up to and during the Games, and this year was no different. This video alone racked up nearly 5,000,000 views, 715 shares and an average view duration of 29 seconds for a 30-second spot.

Super Bowl 50: Winners & Losers on the Big Stage

Bronze

Mini USA, Defy Labels

This spot initially caught our eye on TV, and we love the message behind it. We’ve all been labeled in our lives, oftentimes unfairly or based on stereotypes. It also fits in with the company’s product line, which defies expectations based on its size. Mini USA is an official Olympic sponsor, so the company can use Olympic IP throughout its campaign. The TV spot had a 98.12% average view rate (top 5 overall), and this video (one of a series) has captured nearly 18,500 views and 847 shares.

Now that we’ve handed out our medals, let us know your Olympic Marketing Champions. Which ads or overall campaigns caught your attention?

An Olympics (& marketing) fan,
Jaime

Let’s chat (about the Olympics, your marketing needs or otherwise):
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4 Things That Social Media Can’t (or Shouldn’t) Do

The power of social media is impressive, but it can’t (or shouldn’t) do everything for your company or brand. Other areas need to carry their own weight too.

4 Things That Social Media Can't (or Shouldn't) Do

Here are four things that social media can’t do for your brand:

  • Fix a bad product — Product is king, at least in the sense that any advertising or marketing can’t fix a faulty product. Social media makes it even more important to provide quality products and services. Now customers have a forum to provide real-time feedback on their purchase, which potential customers around your community and the world can see. If you’re consistently receiving negative feedback on your social media channels, don’t try to cover it up. Fix the problem (i.e. the faulty product or service), and your social media conversations will be a lot more pleasant.
  • Replace a website — Social media helps level the playing field and opens up a world of opportunity to startups and small businesses. That doesn’t mean that it should be your only digital presence. A user-friendly, mobile-optimized website should be your first priority. Think of your online presence as a wheel. Your website should be the center with your social presences branching out from it. Your website is owned space whereas you’re renting your Facebook Page and other social spaces.

Related Reading: A Simple Step-by-Step Guide to Search Engine Optimization (SEO)

  • Provide all of your website traffic — A well-built, easy-to-navigate website optimized for search engines is a win-win situation for your business. It draws traffic through search, even when you’re not working, and provides a welcoming place for prospects and customers to learn more about you online. While social is a great way to drive traffic, it can’t be expected to make up for a poorly performing website.
  • Be your entire marketing mix — Social media is a type of marketing, but it shouldn’t comprise your entire marketing mix. Depending on what you do, there are a number of excellent marketing opportunities, including on a limited budget. While so many people are on social media today, you’ll still miss potential customers by limiting yourself to social media marketing only. Know where your target audience spends its time to understand where you should be spending your marketing dollars.

Related Reading: 4 Retro Ways to Connect with Modern Audiences

We love social media and encourage brands to utilize this powerful tool. However, there’s a whole world out there, so don’t miss out on opportunities because you’re only getting social on social — and not anywhere else.

What else shouldn’t you expect social media to do for your brand or company?

What are your favorite marketing mediums besides social media?

Getting social online and off,
Jaime

Let’s chat (about social media, your marketing needs or otherwise):
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4 Retro Ways to Connect with Modern Audiences

Everywhere we look lately, from entertainment to business, what’s old is new again. Well established franchises are selling out movie theaters, the toy aisle is straight out of the eighties and businesses everywhere are turning back the clock to stand out in this fast-paced, digital world.

Clearly Conveyed Communications -- We give you a voice.

How can you go retro to connect with customers and grow your business today?

Make it personal with a handwritten note. When you receive a handwritten note, card or letter, it feels more personal. The recipient will appreciate that you took the time to put your thoughts on paper. The next time you want to thank a loyal customer or employee, don’t send an email. Jot down why you appreciate the recipient and how much you value the relationship, job he’s doing, etc. A little writing will go a long way!

How House of Cards is Winning the Marketing Game

Develop long-term relationships. Relationship marketing is a buzzword today, but the concept is straight out of a bygone era. Take the time to get to know your clients and employees, business partners and vendors. Let them know you’re in it for the long haul, not just a short-term sale. People want to do business with people they trust and that takes time to develop.

Give your audience your undivided attention. Viewers loved the alcohol carts in offices on Mad Men, but many of them missed the point. The ad men (and few women) would sit down and spend time with their clients when they stopped in. They weren’t too busy running from meeting to meeting to listen to their clients’ challenges and concerns. Many creative solutions were born over Old Fashioneds with no outside interruptions.

Mad Men: Master Storytelling In Any Era

Embrace paper in the digital age. In an age of email and the cloud, using paper is one way to grab recipients’ waning attention. Feature direct mail in your next marketing campaign, and reorder your physical business cards. In fact, go old school — embossing, engraving, bold lettering and colors set off with white space — to stand out from your competition. Going all digital removes your audience’s sense of touch, which limits their sensory experience while interacting with your brand.

In Summary

Handwritten notes, developing long-term relationships, giving your undivided attention and embracing paper will help you connect with today’s audiences. Don’t be afraid to be different, even if that means being inspired by a bygone era.

We’re grabbing our fedoras to head out for Old Fashioneds and Vodka Martinis with clients. Care to join us?

Embracing the future with help from the past,
Jaime

Let’s chat (about building relationships, your communications needs or otherwise):
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Get the Party Started: 5 Ways to Revamp Your Blogging Techniques

CCC is excited to welcome guest contributor, Katrina Manning! You can learn more about Katrina at the end of her article. 

When it comes to marketing your business, one of your most critical tools is blogging. For starters, it gives you an effective way to communicate with your customers. Secondly, it can help boost the SEO of your website. Yet, is your blog still having trouble getting noticed? There isn’t any question that blogs have a lot of competition. In order to get people to read your blog, you need to make it easy to find, produce high-quality and relevant content and have a design aesthetic that appeals to the contemporary viewer.

Revamp your blogging techniques to invite more readers to the party!

Revamp your blogging techniques to invite more readers to the party!

Here are five tips for revamping your blogging techniques:

Keep your content original and interesting

It should be common sense to understand that people only want to read articles that are original and interesting. Yet, you may be surprised to see that there are thousands of blogs with copied and illogical articles that cause most viewers to shake their heads and never return to those spammy sites again. When it comes to revamping your blogging techniques, you might want to take inventory of your current article cache. Do they provide relevant and informative content? Are they original? If not, it may be time to do some housekeeping. You don’t want search engines to pass over your blog. Use keyword searches to look for fresh ideas, or offer a different angle on a popular topic. Just make sure you are not writing the same types of articles found on almost every other blog within your niche.

 

Put mobile first

In 2015, Google announced that more searches were performed on mobile devices than on computers in 10 countries. In fact, U.S. web designers always advise building sites that are mobile-first, then creating desktop versions. Smartphone screens are getting larger, and tablets continue to increase in popularity. Many users enjoy the card-style layouts, made trendy by Pinterest. This might be something to consider with regard to revamping the overall look of your blog.

 

Think of video

When it comes to external communication strategies, brands are increasingly focusing on video and — the buzzword for 2016 — virtual reality. Although video is helping to strengthen messages many brands are trying to convey, content isn’t going anywhere any time soon. Think of the stories that videos tell, different formats and even videos with no sound. If you can successfully integrate video with content and perhaps start dabbling in virtual reality, you’ll have something superior on your hands.

 

Work on your social media profiles

One of the most cost-efficient methods of advertising is through social media. With that being said, you should make sure you cross-link your accounts on Facebook, Twitter, Instagram and LinkedIn with your blog. In addition, you need a voice of your brand to promote your blog posts throughout your social media platforms. Do this on a consistent basis to get the word out and drive more traffic.

 

Connect with readers

One thing that readers will value is a personal connection. Other than your content, there isn’t anything to keep your readers coming back to your blog. On the other hand, if they have an outlet to share their thoughts and get the sense that a response will be made, they might be more inclined to revisit. Compare this to your personal Facebook page. When you post about something you like, do you not go back to see if any of your friends liked or commented on your post? When one of your readers has the opportunity to comment on your articles, they may come back to see if you’ve responded or if anyone else has responded.

On top of that, you can create an email list of willing subscribers by placing an optional subscription link on your blog. You can make it non-optional, but people don’t like to feel they were forced into doing things. If you make it optional, you have a higher likelihood that the people who signed up will be more receptive to your messages. When you email your subscribers with your updates, you can use your real voice to give it a more personal touch. You can be a subject matter expert and still appeal to the human trait of desiring companionship. People don’t want to feel like a number, they want to feel important.

As markets and personal preferences change, so should your blog. Performing a revamp every several years isn’t just good for you, it’s also good for business.

Katrina Manning is a web writer and editor with over six years of experience penning content for a wide variety of sites and publications, such as Yahoo! Small Business Advisor, IBM, The Purple Cow Agency blog, Sweet Lemon Magazine, Udemy, Business 2 Community, Personal Finance Hub, The Iowa City Owl, Newsiosity and Seven12 Magazine.