Want to leverage LinkedIn to build your brand and grow your business?
I was honored to join my friend, Sue-Ann Bubacz, host of The Marketing Mirror podcast, for a lively discussion of where you should set up shop on the social media platform that’s always open for business.
Our LinkedIn Live discussion was electric—the ideas were flowing—and attendees shared their thoughts too. We recounted our experiences of building our own businesses and clients’ brands on LinkedIn while shining the spotlight on insights and tactics you can use to build your own brand too.
Are you better off creating a personal profile or company page? That depends on your specific situation and how you want to go about building your brand—and business. Tune in to our conversation to discover key differences between each space, and how you can utilize them to make new connections, start conversations and grow your business!
Regardless of which route you take on your LinkedIn journey, keep these three key takeaways in mind to grow on this popular platform:
😎 Be Human! Show your personality and bring your whole self to the platform. While LinkedIn is known for business, sharing a behind-the-scenes look at your business, career and life help people get to know you—and trust you. As the well-known adage goes, people do business with people they know, like and trust. Giving people a glimpse into your life, the reasoning behind decisions you make, who has influenced you and why you do what you do will help you build relationships and your brand.
Showcasing a company? Show the people who make the magic happen! Highlight your team, share their stories and show how they contribute to your organization’s success. Spotlight your clients and customers, from the work you do for them to how they’re making a difference in the world.
✨ Differentiate your content. Don’t just blast out the same content on your personal profile and company page (or share content on one presence to the other on every post). Create compelling content specifically for your audience so you’re delivering value to them. Yes, it’s more work, but it will pay off if you decide to utilize both a personal profile and company page. If you’re not sure that you have the bandwidth to create compelling content for both accounts, and you don’t have help, then go with one account.
🏡 Utilize all the features of whichever real estate you choose. If you create a company page, fill out your details, add featured items, set up call-to-action (CTA) buttons, invite your community to your events and so much more. Highlight behind-the-scenes activities, employee celebrations and how you’re making a difference in your community (or around the world) to humanize your business. This is a fantastic way to connect with your audience on a personal level.
If you utilize a personal profile, take time to fill it out completely. Look at each section and think about how you can paint a picture of what you do and how you do it for potential clients, employers or business partners. Spotlight popular posts, projects and media in your featured section, share your experience to this point in your career and remember to add the services you offer. Forget a resume; this is your chance to catch the right person’s attention and change the trajectory of your business.
In addition to delivering insights on where you should build your brand, we also discussed the evolving LinkedIn landscape, recent updates to the platform that you should know about and how to keep your audience engaged.
Tune in and join the conversation on leveraging LinkedIn to build your brand on Spotify or YouTube. Discover key differences between profiles and pages, and how you can utilize them to make new connections, start conversations and grow your business!
Your burgeoning podcast contributor,
Jaime
Let’s chat (about social media, podcasts or small business life):
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