How to Incorporate Reactions into Your Facebook Strategy

Facebook Reactions are here. Now that people are getting used to them, how can you incorporate them into your strategy?

How to incorporate Facebook Reactions into your strategy

Feel the love by incorporating Reactions into your Facebook strategy! Photo courtesy of Facebook

 

Here’s how to feel the love from your Facebook community with the new Reactions:

  • Share controversial or complex issues that are in the news and relevant to your page. Ask community members how they feel about the subject, now that they can respond with a greater arrange of emotion. This is also a good way to encourage thoughtful comments and discussion. (Just remind everyone to stay civil!)
  • Take the This or That? post in a new direction. Post two pictures — salted caramel brownie or chocolate chunk cookie, for instance — and ask fans which one they love. (They may like both, but they can only love one!) Add another element by sending samples to random people who voted.
  • Ask questions about people’s experience with Reactions so far or their thoughts on how they’ll use them in the future. Have you used the Angry button to direct anger at a person/brand or at content only? Should a brand block fans who use inappropriate emotions (i.e. Haha or Love on a post about someone dying)? Have you ever scrolled past a post because you couldn’t decide which Reaction button to use? Which Reaction button do you use most often?
  • Encourage fans to use the full range of Reactions on your posts, so you can use their feedback to drive future content. For example, if a topic elicits more love or wow Reactions, you may want to publish more content on that subject than one that draws only likes. It never hurts to reward community members who consistently make the effort to engage with your posts by utilizing appropriate Reactions and leaving thoughtful comments with prizes, samples or spotlights.

For now, Facebook is viewing all Reactions as positive engagement, a sign that someone wants to see more of your content. We’re hoping that more options increase engagement, especially with mobile users, by giving people quick ways to respond to posts and join a discussion (even if only in emoji). So encourage fans to utilize the newly available range of Reactions to help strengthen your relationships with your online community.

Your Reaction to Reactions

Have you seen a change in your engagement since Reactions were rolled out?

Do you use other Reactions regularly or is the like button still your go-to?

Have you not engaged with a post due to confusion over which Reaction to use?

Leave your thoughts or questions on Facebook Reactions in the comments!

Loving the new Reactions,
Jaime

Let’s chat (about Reactions, marketing on Facebook or otherwise):
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4 Digital Marketing Trends That Will Dominate 2016

I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, you can begin budgeting for the change, and subtly change direction now. Take a look at these four new trends, and think about how you can move towards them.

United Nations of smartphone operating systems by Jon Fingas via CC BY-ND 2.0

1) Mobile and location-based marketing

Mobile growth had an important year in 2015. At the start of the year, mobile browsing finally overtook desktop and laptop browsing. More people are using mobile devices to get online than any other technology, a trend that is expected to continue to grow in 2016. We’ll also start to see wearable technology find its feet and establish itself, which means coming up with unique location-based marketing strategies. How can your company harness your customer’s location to its benefit? Finally, it’s time to start thinking seriously about developing an app.

2) Long-term relationship building

Until now, digital marketing has focused on short-term success. It’s been all about hitting certain numbers of Facebook fans or Twitter followers, and making quick, easy sales online. After all, the Internet provides a forum for real-time conversations with customers and prospects 24/7. The most successful marketers are slowly realizing that a more traditional approach might actually be more cost effective. By nurturing customers for longer, they can double or even triple their sales over time. Start thinking about a way to retain customers, and make the second, third, and fourth sale.

3) SEO is more important than ever

It’s no secret that Google is always updating its algorithm. Every year, the search giant introduces a new change, and every year, it gets smarter. That means your SEO strategy needs to change and adapt alongside it. We asked the experts at Pay On Performance about what SEO will look like in 2016, and here’s what they told us. First, we’ll need to be more careful and targeted with our keywords. Don’t add redundant or unrelated keywords to pages and posts, and focus on long-tail keywords for more traffic. We’ll also need more organic and natural back links to bring more visitors to our sites and blogs. Finally, we’ll need to focus even more on producing quality content and new metrics like ‘time-on-site’ and engagement. That’s what Google is looking for in 2016.

4) Social media is expanding

If 2015 proves anything, it’s that social media isn’t going anywhere. Many predicted that Facebook’s bubble would eventually burst, but it shows no signs of slowing down (although Twitter has hit a stumbling block). In 2016, Facebook will integrate itself even further into our lives, but it doesn’t end there. Instagram and Pinterest have posted enormous growth figures in 2015. Statistics also show they have much higher rates of engagement and drive more sales. These two platforms will be critical for you next year, so start building a strategy now.

Taking note of these trends now will help you get a head start on next year! Where do you think digital marketing is heading? Please share your thoughts in the comments below.

Are you thinking about adding new platforms into your social media mix? Does your digital marketing strategy need an overhaul? Let’s talk, so we can put together a plan for you.

p.s. Wednesday, October 21st is ‘Back to the Future’ Day. What technology from the 80s blockbuster do you wish we had today?

Riding my hoverboard to 2016,
Jaime

Let’s chat (about digital marketing, flying cars or otherwise):
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The Best Social Media Sites For Business Marketing

"A Conversation" by Khalid Albaih via CC BY 2.0

Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too.

I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best social media sites for business marketing.

Facebook image via CC0 Public Domain

Is your business on the largest social networking site on the planet?

Facebook

Facebook has been around for 11 years now and few would have predicted its success. When it started out, there were a few users who accessed the platform to stay in touch with family and friends. Facebook is currently the most used social networking site of all time and shows no sign of slowing down. Millions of people use Facebook every day for a variety of reasons, and this is why it’s perfect for marketing. In addition to the vast amount of potential customers, the social giant offers resources for businesses to help with your marketing efforts. You can pay to have your Facebook page advertised on people’s News Feeds who fall into your target audience(s). There’s also a local element; you can advertise directly to potential customers in your area and promote your location via check-ins, a map and your profile. It’s a tremendous site for businesses to use and continues to add new features and resources on a regular basis.

Twitter image via CC0 Public Domain

Has your business joined the conversation on Twitter?

Twitter

When I think of Twitter, two words pop into my head: real-time and community. Twitter is the social networking site that people go to for instant updates. With its 140-character limit (for now), the micro-blogging platform encourages a higher volume of posting than other social platforms. Many people now go on Twitter to find out about news stories and learn what’s going on in the world. If you’re a Twitter veteran, you’ve probably noticed that online communities are easily formed there by utilizing lists, hashtags and tagging other users. In a business sense, it’s ideal for marketing. You can zone in on Twitter audiences that are most relevant to your business. Twitter also presents you the opportunity to engage with a lot of people. Some of the best social media marketing strategies include using Twitter to engage with users. Using hashtags gives you the chance to promote your business to people all over the world.

Image via CC0 Public Domain

Is your business utilizing the power of video?

YouTube

Many people forget about YouTube when the discussion turns to social media. It is considered a social networking site because you can create a profile and interact with others. YouTube was purchased by Google in 2006, only a year after its arrival, and is now a serious player in the entertainment business, with billions of people watching videos every day. This is fantastic news from a business marketing perspective. It gives you a chance to upload videos promoting your business, which can be viewed by potential customers around town or around the world. There’s also a chance that your video could go viral, resulting in a significant increase in traffic, attention and customers to your business. If a picture’s worth a thousand words, than a video is worth even more.

While social media is a conversation, what you want to achieve from this game-changing addition to your marketing mix is all about you.

While these three social platforms can be great options for businesses, remember that your business has unique objectives and needs. That’s why it’s crucial to put together a strategy before getting social. If you’d like help putting together your targeted strategy (or just have some questions on the subject), let us know. We love to help brands get social with their targeted audience(s)!

Let’s do social well (and social good),
Jaime

Let’s chat (about social media for business, social strategies or otherwise):
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Facebook’s Next Stop: World Domination (and That’s a Good Thing)

When I was growing up, my friends and I used to talk about what we wanted to achieve. No matter what occupation came up or what route someone wanted to take, it always ended with ‘world domination.’

Planet Facebook or Planet Earth?

“Planet Facebook or Planet Earth? by Paul Butler” via Duncan Hill via CC BY 2.0

That’s what Facebook wants too, and it may get there. The stats are already ridiculous, but the social giant continues to incorporate itself more and more into our everyday lives. Earlier this year, one billion people used Facebook in a single day. Think about that: 1 in 7 people on Earth logged into Facebook in one day. That’s incredible! And the social behemoth isn’t stopping now.

“On Monday, 1 in 7 people on Earth used Facebook to connect with their friends and family.” –Mark Zuckerberg

Here’s what Facebook has been up to this summer:

We already talked about how Facebook wants to be your news source, and the largest social media platform continues to strengthen its standing with journalists, publishers and public figures. It allows you to keep in touch with friends and family and even share private moments via Messenger and Moments. Now it’s looking to enter your work space and help those without the luxury of broadband Internet access stay connected.

If Facebook were a country, it would be the most populous on Earth. (Source: Huffington Post)

The social behemoth has 1.49 billion monthly active users (as of 6/30/15) and approximately 83% of its daily active users are outside the US and Canada. More than 40 million small businesses have active Pages, and the social leader employs nearly 11,000 people in 48 offices around the world. (Source: Facebook)

Do you see what I mean? Facebook isn’t comparing itself to Twitter or worrying about what Snapchat is doing. It’s trying to help people in need, bring Internet access to the whole world and connect people in every generation, in every country and in every language.

One day Facebook may touch nearly every aspect of our lives, from work to school to play, and it could change the world.

Read: Facebook Pages: Now Open for Communication

What’s the Future of Facebook? 

Do you see Facebook moving beyond a social platform in its future?

Is Facebook’s potential worldwide power good or bad?

Planet Facebook or Planet Earth: Where will we live in the future?

Tipping my cap to Zuck,
Jaime

Let’s chat (about Facebook, world domination or otherwise):
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Facebook Pages: Now Open for Communication

Facebook for Business announced updates to Pages’ messaging capabilities earlier this month, and we’re all for making communication between brands and their audiences easier. But can it be too easy?

“Over a billion people visit Pages every month looking for more information from businesses.”

-Facebook for Business

Are you utilizing the enhanced Pages messaging capabilities?

Picture courtesy of Facebook for Business // text & thumbs up added by author

We’re always fans of helping brands and consumers communicate more clearly, so we love a number of these updates.

Send private messages to a Page from a local awareness ad.

You can now add a “Send Message” call-to-action button to your local awareness ads. What a great idea! Encourage prospects to initiate a private conversation with your business to learn more about your products or services, RSVP for an event or to place an order. A private conversation fuels a more intimate connection between brand and consumer. We’ve already begun brainstorming ideas on how to best utilize this new feature for our business and clients alike.

Reply to comments privately with a message.

We love this one! If a customer (or prospect) posts to your wall, you’re now able to respond privately in Messenger. The message links to the original comment, so the person who posted the question understands why he’s receiving a message from you. Plus, a notation is left under the person’s comment on the page letting others know that you responded privately and didn’t ignore him. This new feature applies to many situations, including order tracking and quoting.

Is the "Very responsive to messages" badge helpful to small businesses?

Picture courtesy of Facebook for Business

“Very responsive to messages” badge

Here’s the new feature we’re not sure about. We love prompt responses and timely communication, but does every question require an immediate answer? Pages that respond to 90% of messages with a median response time of less than five minutes will now showcase a “Very responsive to messages” badge.

As a small business owner, are you glued to your social networks 24/7? Whether we’re waiting on customers in our store or working on a client project, sometimes its best to give our full attention to the task at hand (like driving, for instance). Is it even advisable to jump at every social notification during these times? We’re interested in hearing from small business owners and professionals on this one. Will this new feature help or hurt small businesses?

“Messaging has become a preferred communication channel for people, and now people and businesses on Facebook can start real-time conversations with each other in more ways.”

-Facebook for Business

Page admin tools for managing messages

As a Page admin, how can you handle the increase in messages these updates should deliver? Saved replies, for one. While your communication with clients and prospects should be personal, it will be handy to save replies to common questions for easy retrieval later. Only save the replies you’ll use most often though. Otherwise, you’ll be digging through so many saved replies to find the one you want that this cool feature won’t be helpful. You’ll be able to edit saved replies, so you can still personalize your message.

Related reading: Facebook Messenger Is Now a Platform — And Open For Business

Comment on Facebook Pages’ new messaging capabilities

Which one of these updates will most help your business?

What do you think about the “Very responsive to messages” badge?

Do you manage your company’s Facebook page or do you delegate it to someone else?

p.s. If you need help making Facebook work for you business, we’d love to talk!

A fan of communication,
Jaime

Let’s chat (on Facebook, a new project or otherwise):
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Facebook Wants to be Your News Source: Is That What You Want?

Facebook’s at it again. The social behemoth has tweaked its News Feed algorithm to focus on time spent looking at a post — regardless of engagement.

Facebook wants to be your news source

Facebook wants to be your news source. But do you want to get your news from Facebook?

“We’ve discovered that if people spend significantly more time on a particular story in News Feed than the majority of other stories they look at, this is a good sign that content was relevant to them.”
-Ansha Yu, Facebook software engineer

The implications of this move could be interesting to brands. We had previously been encouraged via another News Feed algorithm update to share link-style posts instead of pictures. This move presented a dilemma to some pages, including CCC, because photo posts continued to draw more engagement while link posts now had a greater reach. So we mixed our post types in order to satisfy Facebook’s wishes and our audience’s.

Now Facebook is pushing even harder towards brands sharing link posts with its ‘time spent reading’ update. People rarely spend much time looking at photo posts, unless someone uploads an entire album or an infographic. You’re more likely to linger on a post while reading, whether it’s text or an article.

This move fits in with Facebook’s overall goal to be your destination for news. However, it seems that Facebook users don’t want to focus on the news when they visit the site. On the CCC page, we’ve always had a much higher engagement rate on photos than articles even if fans are clicking through to read the articles.

So let us ask you, Facebook users: What type of content do you prefer on Facebook?

A) Newsworthy articles
B) Fun/inspirational pictures
C) Updates from family/friends
D) Special offers from brands

For now, we’ll continue to offer a mix of newsworthy articles in our areas of expertise (marketing, writing and social media) along with fun pictures and tips in a visual format. But it will be interesting to monitor this development and see if Facebook is able to move closer to the news destination it wants to be.

Where do you see Facebook’s future — news, entertainment, connecting people or something else?

CCC’s Reporter Extraordinaire,
Jaime

Let’s chat (on Facebook, news or otherwise): 
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Facebook Is An Enigma To Marketers But Its Still #1 (Most of the Time)

Social Media Examiner recently released its highly anticipated Social Media Marketing Industry Report. If you want to know how 3,700 fellow marketers are using social media to grow their businesses, then you’re in the right place. We’ll discuss a few key findings and surprises over the next few weeks that you can incorporate into your own plans.

Planet Facebook or Planet Earth?

“Planet Facebook or Planet Earth? by Paul Butler” via Duncan Hill via CC BY 2.0

Key Findings, Facebook Edition

Facebook, the ultimate enigma, at least for marketers. “While 93% of marketers are using Facebook, 68% want to learn more about it and 62% plan on increasing Facebook activities. Only 45% of marketers think that their Facebook efforts are effective,” however 52% would stick with the social behemoth if only allowed to utilize one platform. So you use it and are planning on increasing efforts but aren’t confident your current efforts are effective. Got it.

These conflicting findings aren’t surprising given the overall size of the platform and marketers’ struggles with connecting to their audiences on it. You realize the potential in Facebook but have yet to see your substantial efforts pay off. It is interesting to see that marketers are planning on increasing their activities despite the number of “I’m quitting Facebook” articles making the rounds.

If you’re frustrated with Facebook (which we all are from time to time), take a step back and look at the big picture. What are you trying to accomplish? What type of content is your audience most receptive to in this environment? While general tips are helpful to get started, you need to utilize Insights or 3rd party analytics to build your own knowledge base. Your audience is unique, so what works best for another page may not be music to your audience’s ears.

Check out these new resources for Facebook marketers and get ready for some exciting updates coming in the near future, such as Facebook Messenger now being its own platform — and open for business. This is a game-changer for small businesses, especially the upcoming payment feature. If you haven’t heard, Facebook is adding a feature to Messenger that will allow you to send payments to other users, including businesses, for free.

Discover more helpful tips and tricks for succeeding on Facebook by checking out our blog posts on the subject. Or message us (here or on Facebook), so we can discuss your current status and how to get where you want to go.

SMM Industry Report: Facebook Edition Feedback

What’s your favorite way to use Facebook for business?

What feature is it missing?

What’s one tip that you would share with others using Facebook for business?

p.s. You can download a free copy of the Social Media Marketing Industry Report here.

Facebook fan and foe,
Jaime

Let’s chat (about the SMM Industry Report, Facebook or otherwise):
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Get Your Ducks In A Row: Your 1st Quarter Social Media Updates

Social media is an ever-evolving world. One of our most popular posts last year was Social Media 2014: Traveling At The Speed of Light (And A Look Ahead!), so we thought that a quick first quarter review of social media updates would help you stay up-to-date. Here goes!

Your Q1 social media updates brought to you by CCC (and Webster)!

Social media’s like a day at the ballpark. You never know what you’re going to find! A duck wearing shades?!

Facebook

Twitter

Instagram

Pinterest

LinkedIn


Get Social

What important updates did we miss?

What’s your favorite social media update thus far in 2015?

What’s your favorite social network right now?

Remember, we’re ready to help you navigate the always evolving, real-time social media world to achieve your specific objectives. Want to talk?

Let’s get social,
Jaime

Join the conversation: 
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Facebook Messenger Is Now a Platform — And Open For Business

Facebook Messenger is open for business — to businesses!

"David Marcus on stage at Facebook's F8 Developers Conference 2015" by Maurizio Pesce via CC BY 2.0

“David Marcus on stage at Facebook’s F8 Developers Conference 2015” by Maurizio Pesce via CC BY 2.0

One of the biggest announcements made at Facebook’s F8 Developers Conference last week is that Messenger is becoming a platform and is open for business. As business owners and consumers, we’re excited. Why?

Peer-to-Peer Payments Feature

Facebook is adding a feature to Messenger that will allow you to send payments to other users, including businesses. At this time, the social media giant has no interest in moving into the payments business, so it’s not looking to make money from the feature. No fees! This could be a game-changer for small businesses. While credit card payments are convenient, the fees can and do add up, especially on frequent, small projects. Would you ask customers to pay via the new Messenger Platform instead of PayPal or credit card? Learn more.

Businesses on Messenger: Communicating Clearly

As a company that helps brands communicate with their audiences, we’re excited that the new Messenger Platform will help streamline communications between these parties. You’ll be able to have individual, private communications with your customers and prospects without the hassle of email or trying to reach someone on the phone. After making a purchase, you can ask to receive follow-up communications via Messenger. Your receipt, order acknowledgement, shipping notice and follow-up messages will all be in one safe place, where it’s convenient for you to access them. Have a question? Ask and receive a personalized response without waiting on hold. Learn more.

“The second thing we want to talk about is making Messenger a place where you can easily communicate with the businesses you care about.”  -Mark Zuckerberg, Facebook CEO

Related reading: Mark Zuckerberg at F8: 3 Innovations Facebook Inc is Working On

Comment on Facebook’s New Features

What part of the new Messenger Platform are you looking forward to?

Will you use Messenger for business reasons?

What announcement from the F8 Developers Conference has you the most excited?

p.s. If you need help making Facebook work for you business, we’d love to talk!

Cheers,
Jaime

Join the conversation (on Facebook & elsewhere): 
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5 Things You Didn’t Know About Facebook

Facebook is the biggest, baddest social platform on the planet. We’ve all heard the statistics: if Facebook were a country, it would have the third-highest population in the world, behind China and India. An average of 864 million people log in to the site daily. But what about the things you don’t know?

DYK? Facebook is the world's largest photo archive.

You may be surprised to discover the following:

Privacy Basics – For a company who’s been blasted for its privacy issues (deservedly so), Facebook has taken serious steps in the right direction. Privacy Basics makes it easy to know what others can see about you and how others can interact with you. Click on the padlock on the toolbar at the top of the Facebook site to run a quick Privacy Checkup or adjust settings.

Facebook's Privacy Checkup

Related reading: Online Marketing & Your Privacy: Can They Coexist?


Advertising Controls
 – Yes, the social behemoth has advertising, which you may love as a marketer or business professional and hate as a user. You can’t get rid of the ads, but you do have a say in what ads you see — which is good for advertisers and consumers. As a business advertising on Facebook, don’t you want those who are actually interested in your products and services seeing your ads? Learn more about how ads work on Facebook, including what control you have over the ads you see, here.

Long Term Outlook – While the social giant is constantly tweaking its features, several of Facebook’s moves in 2014 appear to be geared toward improving its offerings down the road. Virtual reality and drones for Internet access may not show up this year, but they do carry major implications for life and business in the (not-so-distant?) future. Who knows? We may train, work and play via virtual reality by Facebook in a decade or so.

Emoticons for Facebook

Emoticons – Considering that the word of the year in 2014 wasn’t even a word, we all need to understand the power of emoticons, even — gasp! — for business. Did you know you can use emoticons on Facebook via a laptop or desktop? Oh, and they’re free. 😉

File-Sharing Platform – Collaborating with long distance co-workers on a project? Share files privately via Facebook Messenger. Once you have a chat window open, just click on the Settings icon at the top (the gear), and choose Add Files from the drop-down menu. Quick and easy!

What’s your favorite little-known Facebook feature?

Which of the five items mentioned excite you the most?

If you haven’t connected with CCC on Facebook, join us! We love to share tidbits about marketing (including social media and writing), while having fun and holding giveaways too.

Your favorite Facebook page administrator,
Jaime

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