5 Digital Marketing Trends To Develop Your Marketing Strategy

A strong online presence is essential in today’s market. Without the help of digital marketing, your business is already one step behind. It’s that simple. To make sure that you never fall behind the curve, here are five marketing trends to keep you current. These are relevant right now, so prepare to adjust and adapt in the coming months.

'Digital Marketing Trends' by Automotive Social via CC BY 2.0

Is your digital marketing strategy up-to-date?


Don’t Rely On Google (Now a Subsidiary of Alphabet)

Whisper it quietly so no one can hear you, because you might start a riot. Google, the king of the Internet’s search engines, might be on the decline (and is certainly going through massive changes). That doesn’t mean that the search giant isn’t still relevant. Google holds the largest market share and is one of the biggest brands on the planet. However, consumers are starting to want more from their search engine. Some just want a change because Google has been around for too long. SEO is too important to put all of your eggs in the same basket. 


Mobile All The Time

One platform that you have to rely on is mobile. Unlike Google, mobile technology is at the peak of its powers. More than ever, consumers around the globe are using mobile technology to make purchases. Right now, there is an obsession with everything mobile that does not look like it is going to subside anytime soon. Remember that mobile technology is the technology of choice for over half of the world’s purchases, so it’s crucial to incorporate mobile technology into your digital marketing strategy. 


Payment Methods Are Becoming More Popular

A Magento developer has never been more important for e-commerce and online payment websites. With the rise of the Europay, MasterCard and Visa card, or EMV for short, a new age of online purchases is here. Today, you need more from your developer than ever before. They have to be able to install and input these new techniques into your site because the world is quickly embracing the technology. EMVs are supposed to reduce the risk of fraud and data breaches, so you can see why they are becoming more popular.


Time To Start A Conversation

Unless you have been living ‘off the grid’ for the past several years, you know all about the benefits of social media for business. However, one tactic that is often left is the ability to start a conversation. Yes, social platforms are a great source of inexpensive advertising, but they also allow you to connect to your customer base. By connecting with your customers, you have the ability to improve your conversion rates. Sometimes, a simple conversation is all it takes to get to know someone and create a sense of loyalty.

Get Social: 4 Easy Ways to Join the Conversation


Paid Advertising Is Key

The trend of paying for advertising is not a popular one, but it is here for the long-term. As a result, paying for online advertising will provide a boost to your marketing strategy if done correctly. 

Digital Marketing Trends: Your Feedback

What do you see as the biggest digital marketing trend right now?

What will be the biggest digital marketing trend in 2016?

Which social network do you prefer for your brand?

If you need help with your digital marketing strategy or have any questions, let’s talk.

Let’s get social,
Jaime

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5 Things You Didn’t Know About Facebook

Facebook is the biggest, baddest social platform on the planet. We’ve all heard the statistics: if Facebook were a country, it would have the third-highest population in the world, behind China and India. An average of 864 million people log in to the site daily. But what about the things you don’t know?

DYK? Facebook is the world's largest photo archive.

You may be surprised to discover the following:

Privacy Basics – For a company who’s been blasted for its privacy issues (deservedly so), Facebook has taken serious steps in the right direction. Privacy Basics makes it easy to know what others can see about you and how others can interact with you. Click on the padlock on the toolbar at the top of the Facebook site to run a quick Privacy Checkup or adjust settings.

Facebook's Privacy Checkup

Related reading: Online Marketing & Your Privacy: Can They Coexist?


Advertising Controls
 – Yes, the social behemoth has advertising, which you may love as a marketer or business professional and hate as a user. You can’t get rid of the ads, but you do have a say in what ads you see — which is good for advertisers and consumers. As a business advertising on Facebook, don’t you want those who are actually interested in your products and services seeing your ads? Learn more about how ads work on Facebook, including what control you have over the ads you see, here.

Long Term Outlook – While the social giant is constantly tweaking its features, several of Facebook’s moves in 2014 appear to be geared toward improving its offerings down the road. Virtual reality and drones for Internet access may not show up this year, but they do carry major implications for life and business in the (not-so-distant?) future. Who knows? We may train, work and play via virtual reality by Facebook in a decade or so.

Emoticons for Facebook

Emoticons – Considering that the word of the year in 2014 wasn’t even a word, we all need to understand the power of emoticons, even — gasp! — for business. Did you know you can use emoticons on Facebook via a laptop or desktop? Oh, and they’re free. 😉

File-Sharing Platform – Collaborating with long distance co-workers on a project? Share files privately via Facebook Messenger. Once you have a chat window open, just click on the Settings icon at the top (the gear), and choose Add Files from the drop-down menu. Quick and easy!

What’s your favorite little-known Facebook feature?

Which of the five items mentioned excite you the most?

If you haven’t connected with CCC on Facebook, join us! We love to share tidbits about marketing (including social media and writing), while having fun and holding giveaways too.

Your favorite Facebook page administrator,
Jaime

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