Facebook is the biggest, baddest social platform on the planet. We’ve all heard the statistics: if Facebook were a country, it would have the third-highest population in the world, behind China and India. An average of 864 million people log in to the site daily. But what about the things you don’t know?
You may be surprised to discover the following:
Privacy Basics – For a company who’s been blasted for its privacy issues (deservedly so), Facebook has taken serious steps in the right direction. Privacy Basics makes it easy to know what others can see about you and how others can interact with you. Click on the padlock on the toolbar at the top of the Facebook site to run a quick Privacy Checkup or adjust settings.
Related reading: Online Marketing & Your Privacy: Can They Coexist?
Advertising Controls – Yes, the social behemoth has advertising, which you may love as a marketer or business professional and hate as a user. You can’t get rid of the ads, but you do have a say in what ads you see — which is good for advertisers and consumers. As a business advertising on Facebook, don’t you want those who are actually interested in your products and services seeing your ads? Learn more about how ads work on Facebook, including what control you have over the ads you see, here.
Long Term Outlook – While the social giant is constantly tweaking its features, several of Facebook’s moves in 2014 appear to be geared toward improving its offerings down the road. Virtual reality and drones for Internet access may not show up this year, but they do carry major implications for life and business in the (not-so-distant?) future. Who knows? We may train, work and play via virtual reality by Facebook in a decade or so.
Emoticons – Considering that the word of the year in 2014 wasn’t even a word, we all need to understand the power of emoticons, even — gasp! — for business. Did you know you can use emoticons on Facebook via a laptop or desktop? Oh, and they’re free. 😉
File-Sharing Platform – Collaborating with long distance co-workers on a project? Share files privately via Facebook Messenger. Once you have a chat window open, just click on the Settings icon at the top (the gear), and choose Add Files from the drop-down menu. Quick and easy!
What’s your favorite little-known Facebook feature?
Which of the five items mentioned excite you the most?
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