Rebranding is all over the news these days as brands deal with changing audiences, shifting priorities and, in some cases, dramatically altered landscapes. I was reading a story in Kent State Magazine about my alma mater’s rebranding, when a quote caught my eye. “A brand articulates our aspirations and elevates us to where we want toContinue reading “What’s in the Power of a (Re)Brand? Everything”
Category Archives: Branding
Customer Experience: Starbucks Shows How It’s Done
Loyal readers of this blog know that I’m an espresso lover and Starbucks fan. Despite being a longtime, loyal customer, I do run into problems with the coffee behemoth once in awhile, like you will with any brand. What matters most is how your favorite brands resolve these occasional issues. Earlier this week, I decidedContinue reading “Customer Experience: Starbucks Shows How It’s Done”
Movin’ on Up: Small Businesses Go to the Big Game
It all started with a groundbreaking company that just wanted to encourage more interest amongst girls in science, technology, engineering and math (STEM). Who could predict that Goldieblox would become the first small business to advertise during the Super Bowl? In 2014, Intuit ran a contest to award one small business the opportunity of a lifetime — the chanceContinue reading “Movin’ on Up: Small Businesses Go to the Big Game”
Essential Guide To Creating A Memorable Brand For Your Small Business
Branding is all about resonating with your target audience. If you want to cut through the incessant chatter of the online world or make an impact in the offline world, then your brand needs to say a lot about you. But how do you go about creating a brand that both reflects what you doContinue reading “Essential Guide To Creating A Memorable Brand For Your Small Business”
Does Your Brand Speak Emoji? 😎 💬 💻
Emoji. Those cute little characters that you add to your texts and tweets are all grown up — or at least getting there. In fact, the “picture letters” have moved into the business world. Today #ChevyGoesEmoji. But first, tweet us your favorite emoji to get this party started. http://t.co/cATXXdIfsn pic.twitter.com/bKnxRBaMHY — Chevrolet (@chevrolet) June 25,Continue reading “Does Your Brand Speak Emoji? 😎 💬 💻”
Selfies: Awesome Advertising or Bad for Business?
Selfies tend to draw a reaction one way or the other. Some people love them while others hate them. But here’s the real question: are they awesome advertising for your brand or bad for business? It depends on how you use them. For example, the above image is a selfie I took after a springContinue reading “Selfies: Awesome Advertising or Bad for Business?”
What’s your story?
Storytelling is a powerful tool in today’s business world. It allows us to connect on an emotional level with customers, so they become loyal, longtime clients. It’s not about selling a product or service. It’s about understanding your clients’ challenges so you can solve them and make your clients’ lives just a little bit easier.Continue reading “What’s your story?”
Mad Men: Master Storytelling In Any Era
“Everyone has a story to tell. It only goes in one direction: forward.” -Don Draper And Mad Men, theContinue reading “Mad Men: Master Storytelling In Any Era”
Brands: Is Looking Stupid Ever A Good Thing?
“There’s no such thing as bad publicity except your own obituary.” -Brendan Behan, Irish writer Even in the constant onslaught ofContinue reading “Brands: Is Looking Stupid Ever A Good Thing?”
A Subtle Dash of Branding Can Make Your Customers Smile
It’s amazing how what you do shows up throughout your life, even when you least expect it. For example… I was opening my mail yesterday after a long day spent catching up at home and in the office from traveling to a client’s conference last week. To my surprise, I received an early birthday gift fromContinue reading “A Subtle Dash of Branding Can Make Your Customers Smile”