“Creating content just for the sake of creating content is the strategy that is doomed to failure.” Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion! The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.
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Recently I had the pleasure of attending a networking luncheon hosted by my alma mater’s alumni association. While I always look forward to meeting fellow Flashes, I was particularly interested in hearing our city’s mayor speak. Mayor Horrigan was as good as I thought he would be, which made me think about what makes publicContinue reading “What Makes a Successful Public Speaker? These 3 Key Points”
Last week, we reminded everyone that social media isn’t free and recommended five ways to maximize your time and money. This week, we’re addressing another misperception. Social media isn’t easy, but it’s worth it. We’re not talking about the act of tweeting itself or posting pictures of your kids on Facebook or Instagramming everyContinue reading “Social Media Isn’t Easy: 5 Reasons Why It’s Worth It”
Are you planning a product launch? How is your marketing plan looking? If you’re looking for some tips, then you’ve come to the right place. We’ve helped startups launch new products over the years, and today I’m going to share three of the most successful methods I’ve seen. Focus on your core Just for aContinue reading “3 Simple Marketing Tips For Your Next Product Launch”
Branding is all about resonating with your target audience. If you want to cut through the incessant chatter of the online world or make an impact in the offline world, then your brand needs to say a lot about you. But how do you go about creating a brand that both reflects what you doContinue reading “Essential Guide To Creating A Memorable Brand For Your Small Business”
Who can sell braised tofu to a nation of meat lovers? Chipotle can. The fast casual Mexican food chain introduced Sofritas last year in select markets but faced a serious problem, at least in the US. Americans eat meat — and a lot of it. Who wants some tasty braised tofu? So Chipotle got creative andContinue reading “How Chipotle Sold Sofritas to a Nation of Meat Lovers”
Writing. It’s something we all learned to do at an early age, but some people are more adept at it than others. If you’re trying to improve your writing, here are a few tips I’ve picked up since I started writing at age 3. 🙂 Write often. Then write some more. It’s amazing how much moreContinue reading “On Writing…”
I’m only 30 pages into Malcolm Gladwell’s latest, David And Goliath: Underdogs, Misfits, And The Art Of Battling Giants, and I’ve already learned much. This highly publicized new book starts off with a bang, taking a closer look at the ultimate underdog story: David vs. Goliath. Upon further review of this epic confrontation, David wasn’t nearlyContinue reading “Winning As The Underdog: Turn Your Weaknesses Into Strengths”
Determining your target audience can make or break your campaign or message. Basically, who are you talking to? By narrowing down your target audience, you will save money, resources and receive a higher ROI (return on investment). For example, direct mail can be a great way to break through the clutter of advertising today. AContinue reading “Who are you talking to?”