How to Create Content that Works [Twitter Chat Recap]

Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion!

“Creating content just for the sake of creating content is the strategy that is doomed to failure. “

ViralContentBee, #VCBuzz Twitter Chat

The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.

Yes, we need to get people more focused on creating LESS content of HIGHER QUALITY and most importantly, INTERACTING more instead of just sharing without even clicking or reading it! @jaimeshine #vcbuzz

— Gail Gardner (@GrowMap) April 16, 2019

Gail Gardner, founder of GrowMap.com, delivered outstanding advice right off the bat. Always focus on creating quality content tailored to your target audience’s interests. You should only produce enough content that allows you to maintain a high level of quality and personalization. Remember, quality beats quantity every time.

Gail also mentions interacting with other content. This is so important! You’ll build relationships with fellow professionals in your field and drive engagement on your own content when you share it. Remember to share outside content at least 80% of the time and your own content only 20% of the time. Adhering to this best practice will help you curate a mix of view points on topics relevant to your audience and keep your feed fresh.

“Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. “

What are your business goals in 2019?

Aligning Your Content Marketing to Your Business Goals

A3: Your branded content strategy should be clearly aligned to your target demographics. More aligned/on point = happier, more engaged audience. #vcbuzz pic.twitter.com/C1loqDyiTb

— Goldie Chan 💚 (@GoldieChan) April 16, 2019

Meanwhile, Goldie Chan, a LinkedIn Top Voice and personal branding strategist, brought up a great point: your content marketing efforts should be aligned with your business goals. How do you measure its effectiveness? Engagement, engagement, engagement. Keep in mind your engagement should reflect the types of Calls-to-Action (CTAs) you extend to your audience. Do you want visitors to click through to a landing page to claim a special offer? Or do you want readers to message you on Facebook to schedule a free demo? In the first example, your goal should be to drive interested traffic to your landing page while the second would be to move prospects and customers into the privacy of Messenger.

Eventually, we moved into the future of content marketing. Where are we heading?

The Future of Content Marketing

A4: (1/2) We’re moving to smaller, active communities, micro-influencers (including employees), personalized experiences and dark social. Messaging is exploding in popularity as people want more privacy online, and email done well can connect you with your audience. #vcbuzz

— Jaime Shine 💬 Marketer | Writer (@jaimeshine) April 16, 2019

Chat participants gave insightful answers based on their experiences and expertise, including Lisa Shomo, a marketing professional who specializes in customer marketing, growth and retention.

A4: The future is absolutely what works best for YOUR brand. No "cookie-cuttering" your content marketing. But that also takes research and trial/error. #vcbuzz

— Lisa Shomo (@keenkoncept) April 16, 2019

Review the entire Creating Content that Works chat, and join future #VCBuzz marketing Twitter chats on Tuesdays at Noon EST.

Tweet Us (Or Leave Your Feedback in the Comments)

How do you measure your content marketing efforts? What metrics are important to your brand or business?

What are your favorite examples of content marketing that achieved results?

Where do you see content marketing heading in the future?

CCC’s Chief Content Marketing Officer,
Jaime