The Key Elements To Running A Successful Blog

Good Blog Design

The success of your blog begins with good design. Why? The average attention span in 2015 is 8.25 seconds, continuing a downward trend. In other words, visitors won’t stick around if their first impression is negative. Make sure the design of your blog is user-friendly and easy to navigate. There should always be a search bar for people to look for posts on specific topics quickly. Also, you should have menus displaying your categories (and tags, if applicable). Ensure that the overall design is easy on the eyes too. You don’t want there to be too much going on, distracting visitors from consuming your content. It should be simple, but classy, and reflect your brand. It’s not that hard to come up with a good blog design with a little help. And, if you do, you’re on your way to a successful blog.

Image via CC0 Public Domain

Post Regularly

One key to all popular blogs is regular posting. If you have a blog that you like to read, you prefer that they post regularly. It’s hard for people to get involved with a blog if you’re posting once a month. Viewers want regular content, and frequent posts will only see your view count increase. Naturally, you should make sure that all your posts are of a high standard. Don’t post any old thing just for the sake of posting. You have to post good content on a regular basis to run a successful blog.

Affiliate Marketing

Affiliate marketing is a clever way for your blog to make some extra money. You will work in tandem with another company and promote something for them. You could write a blog post reviewing one of their products or services and link back to their website. You’ll then receive financial payment depending on how many of your viewers click on the link and visit the affiliate’s site. If your blog is generating a lot of traffic, you’re likely to make more money! First, you need to find some affiliate marketing platforms, and sign up with one that you like. The company will add your blog to its database and contact you if they find an affiliate that’s a good match for your blog. It can be a great way to earn some money and help make your blog successful.

Image via CC0 Public Domain

Search Engine Optimization (SEO) & Social Media

You want your blog to get a lot of views, earn money and be a success, but you’ll only get views if you market it properly. The best ways to market a blog are by improving SEO and using social media. If you improve the SEO of your site, it will rank higher in search engine rankings. Work on improving your ranking for relevant keywords, and focus on long-tail keywords, which are easier to rank for. For example, shoes (or even running shoes) is a short-tail keyword. Women’s trail running shoes for flat feet is a long-tail keyword.

Similarly, social media is the perfect place to promote your blog to millions of people. Make sure you post links to your latest articles across various social media platforms, formatted appropriately to maximize exposure on each platform. Use hashtags to increase the the eyeballs on your posts and strong calls-to-action (CTAs) to drive potential customers to click through to consume your content.

Are you interested in blogging or improving your blog? Check out our previous blog-related posts or contact us with your questions. We love supporting fellow bloggers, so drop your blog link in the comments below or suggest your favorite blog to read.

Happy blogging!
Jaime

Let’s chat (about blogging, SEO or otherwise):
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Inbound: Not Your Father’s Marketing

CCC is Inbound Certified!

Sometimes you have to slow down to get ahead. You may have noticed that the CCC blog went dark between September 4th and September 18th, missing three posting days. We were busy getting certified — in Inbound methodology. I’m proud to announce that CCC is now Inbound Certified, and we’d love to help your business achieve success.


What is Inbound?
Inbound marketing is a different way of thinking. Here’s two scenarios; let me know which one you find more enticing.
You walk down the street toward a bar. People on the sidewalk are aggressively approaching bypassers, shouting at them through megaphones to come into the bar. The aggressive bar promoters have interrupted your conversation and made you want to vacate the area as fast as possible. Your happy mood has soured, and you have no interest in going in the bar. 
You walk down the street toward a bar. Jazz music spills out into the street punctuated by a saxophone solo that makes you break into a smile. Your stomach rumbles as you breathe in the enticing aromas. As you approach the door, you notice a sign promoting a free drink tonight with dinner. You’ve never been to this bar before, but you decide to go in, have dinner and enjoy the atmosphere, while texting some friends to join you.

Which scenario is more appealing to you? If you said the second, you were drawn in by Inbound marketing, a process that uses compelling content to pull people toward your company and product, where they naturally want to be.

How Inbound Works

The Inbound Methodology: Attract, Convert, Close & Delight

  1. Attract strangers to visit with compelling content that aligns to your customer’s interests.
  2. Convert visitors into leads with attractive calls-to-action that resonate with your customer’s interests.
  3. Close leads into customers by providing value with compelling content, offers and solutions.
  4. Delight customers with products (and services) that solve their problems, outstanding customer service and an excellent relationship. In doing so, they’ll be happy to promote your business for you.


How can Inbound help me?

No matter what you do for a living, you’re probably looking for customers. That’s where Inbound comes in. It helps you attract the right customers, not more empty leads. As with any marketing, Inbound isn’t a get-rich-quick scheme and probably won’t shower you with qualified leads overnight. It’s a process, one that takes time but produces results. It’s what happens when you publish the right content in the right place at the right time.

The Inbound Methodology: Publishing the right content in the right place at the right time
At CCC, we make marketing that people love. Coincidentally, that’s what Inbound is all about. If we can help you, let us know. Because the only thing we love more than espresso is helping people.

p.s. Interested in becoming Inbound Certified? Learn more about the course, certification and who it can help.

Officially Certified,
Jaime

Let’s chat (about Inbound, your marketing needs or otherwise):
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