What are your business goals in 2019?

While we don’t make New Year’s resolutions, we do set goals for our business at CCC. One of our goals in 2019 is to get back to blogging on a regular basis. In order to deliver valuable content to you, we’re committing to the following:

  • Publishing at least two to three times per month
  • Producing a variety of content types, including videos and long-form content
  • Continuing to promote past content that’s still relevant
  • Sharing six guest posts to provide diverse view points

Why?

Publishing Frequency

We’ve noticed that we receive more consistent blog traffic when we’re publishing consistently. You probably will too. While we would all love to publish valuable content daily, it’s important to be honest with yourself. What type of schedule can you commit to? How many resources can you devote to your blog and content marketing efforts?

Our clients always come first at CCC, so we’re committing to a minimum of two blog posts a month this year and hoping to publish more. That will give us time to research our posts, ask for feedback from our audience and publish content that will help you with your marketing efforts.

We’ll be publishing on Tuesdays at 10 AM ET, because the most popular day and time to visit the CCC blog is currently mid-day on Tuesdays. Check your analytics to find when traffic spikes to your blog, so you can plan your publishing schedule accordingly. Note that it will change, so it’s important to check in occasionally.

Content Variety

In the past, we’ve shared mostly traditional blog posts, so we’re looking to mix it up a bit in 2019. Over the past year, we did introduce our first vlogs (or video blog posts), and our ebook continues to be a hit. What types of content work the best for you? What types of content do you prefer to consume?

While there is no perfect blog post length (or publishing frequency), we’re also interested in creating more long-form content. While the criteria of this category continues to be debated, it does perform well overall. Some of our more recent posts were longer than normal, and they continue to draw traffic. We’ve also done a better job of continuing to promote these posts after initially publishing them.

Putting the ‘Marketing’ in Content Marketing

Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. Do you have a distribution plan after publishing a blog post? Or do you just hope readers will share it?

We’ve been guilty in the past of only sharing our content shortly after we publish it and then forgetting about it. Don’t make the same mistake! You can get more use out of your content by continuing to promote it (as long as it’s still relevant), and re-purposing content in different formats for different social platforms. For example, you can share individual tips on Twitter from a long-form blog post, or you can create short marketing minute videos for Instagram from a written blog post. Then, refer your communities to your post for more helpful marketing tips.

Speaking of content distribution, how do you like to learn about new blog posts? Email notifications? RSS feeds? Social media? Let us know how you like to stay up-to-date on your favorite blogs.

What is Evergreen Content? A Guide to Long-Lasting Content That Boosts SEO

Guest Posts

The CCC blog has benefited from an array of guest bloggers in the past, and we want to continue to add diverse voices to the mix in 2019.

We’re looking for people who want to share their experiences and ideas in marketing, writing, social media and small business/entrepreneurship. We don’t like to require a specific word count, although we are interested in publishing more long-form content this year. We’re also open to vlogs, mixed media posts and other interactive ideas you have.

Run a successful marketing campaign? We’d love to share how you did it. Want to give quick writing tips that work for you? Our audience is interested. Have you had success on a particular social platform or want to discuss ideas for a new feature? We’d be happy to publish your savvy social media marketing skills or tips for our readers. Have you achieved success as an entrepreneur or small business owner? Our audience is interested in hearing how you did it.

We realize that our guidelines aren’t highly specific. That’s because we’ve had success with a wide range of content in the aforementioned categories. The diversity of topics within marketing, writing, social media and small business/entrepreneurship keep our content fresh and readers tuned in.

We’ll be happy to discuss your idea or look over an outline before you write your post, so we can give you feedback. We realize what you put into a successful blog post, so we want to make sure you receive a return on your investment. In addition, we’ll publish your photo, company/blog name, social media handles, contact information and website along with your post.

Speak Up! Share Your 2019 Goals 

We’ve shared one of our 2019 goals—recommitting to providing you valuable content through the CCC blog. What are your brand’s goals this year? Comment below or share your goals with us on social!

We wish all of our valued readers a happy, healthy and successful year!

Thanks for reading,
Jaime

Let’s get social! Share your 2019 goals, marketing questions or favorite sports teams with us on the platforms below.

The Key Elements To Running A Successful Blog

Good Blog Design

The success of your blog begins with good design. Why? The average attention span in 2015 is 8.25 seconds, continuing a downward trend. In other words, visitors won’t stick around if their first impression is negative. Make sure the design of your blog is user-friendly and easy to navigate. There should always be a search bar for people to look for posts on specific topics quickly. Also, you should have menus displaying your categories (and tags, if applicable). Ensure that the overall design is easy on the eyes too. You don’t want there to be too much going on, distracting visitors from consuming your content. It should be simple, but classy, and reflect your brand. It’s not that hard to come up with a good blog design with a little help. And, if you do, you’re on your way to a successful blog.

Image via CC0 Public Domain

Post Regularly

One key to all popular blogs is regular posting. If you have a blog that you like to read, you prefer that they post regularly. It’s hard for people to get involved with a blog if you’re posting once a month. Viewers want regular content, and frequent posts will only see your view count increase. Naturally, you should make sure that all your posts are of a high standard. Don’t post any old thing just for the sake of posting. You have to post good content on a regular basis to run a successful blog.

Affiliate Marketing

Affiliate marketing is a clever way for your blog to make some extra money. You will work in tandem with another company and promote something for them. You could write a blog post reviewing one of their products or services and link back to their website. You’ll then receive financial payment depending on how many of your viewers click on the link and visit the affiliate’s site. If your blog is generating a lot of traffic, you’re likely to make more money! First, you need to find some affiliate marketing platforms, and sign up with one that you like. The company will add your blog to its database and contact you if they find an affiliate that’s a good match for your blog. It can be a great way to earn some money and help make your blog successful.

Image via CC0 Public Domain

Search Engine Optimization (SEO) & Social Media

You want your blog to get a lot of views, earn money and be a success, but you’ll only get views if you market it properly. The best ways to market a blog are by improving SEO and using social media. If you improve the SEO of your site, it will rank higher in search engine rankings. Work on improving your ranking for relevant keywords, and focus on long-tail keywords, which are easier to rank for. For example, shoes (or even running shoes) is a short-tail keyword. Women’s trail running shoes for flat feet is a long-tail keyword.

Related Reading: Log File Analysis for SEO — Working with data visually

Similarly, social media is the perfect place to promote your blog to millions of people. Make sure you post links to your latest articles across various social media platforms, formatted appropriately to maximize exposure on each platform. Use hashtags to increase the the eyeballs on your posts and strong calls-to-action (CTAs) to drive potential customers to click through to consume your content.

Are you interested in blogging or improving your blog? Check out our previous blog-related posts or contact us with your questions. We love supporting fellow bloggers, so drop your blog link in the comments below or suggest your favorite blog to read.

Happy blogging!
Jaime

Let’s chat (about blogging, SEO or otherwise):
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How Flexible Should Your Blog Schedule Be?

Blogging. As a small business owner, writer or business professional today, you understand its benefits (and may even enjoy it). But some days it becomes a four letter word in your vocabulary.

Computer Problems by CollegeDegrees360 via CC BY-SA 2.0

Computer Problems by CollegeDegrees360 via CC BY-SA 2.0

Recently I read a post from a fellow blogger who was asking her readers about her new posting frequency. She had committed to posting more often, so she had set up a schedule. However, sticking to the much-increased schedule was wearing on her and killing her spontaneity and creativity. In other words, she felt like it was making her writing worse.

Quality over Quantity

If your current posting schedule is overwhelming, cut back the number of posts. Quantity is never a substitute for quality, and we remind ourselves that at CCC every day. As I tell clients, commit to a schedule that you can keep, and don’t create a schedule in your fantasy world. Yes, blogging is hard work and a time commitment, but it shouldn’t keep you from running your business, working with clients or whatever else it is that you do (unless you’re a full-time, professional blogger, of course.)

Consistency is more important than frequency. Set up a schedule that you can handle — perhaps once or twice a week or even less often at first. Then stick to it and post quality content on your publishing days. That doesn’t mean that you should be afraid to test out different days if you notice your analytics suggesting you do so. If you find yourself posting anything just to stick to your schedule, stop!

Consistency is important because search engines send crawlers around the Internet to find content. If they know when to look for your new content, they’ll find it faster and make it available to people searching for those topics.

Work Ahead for Flexibility

That doesn’t mean you have to sit down and blog on set days or at set times. If you come up with ideas on a whim, jot them down. Sit down and blog when the mood strikes and schedule the post to publish on one of your scheduled days. You don’t have to write a full post; get a draft down with all its imperfections and smooth it out for publishing later.

With consistent publishing, you can let your readers (and search engines) know when to expect new content. However, you can still write or blog when you’re in the mood by working ahead. I keep a dry erase board in my office and a notebook on my phone to jot down ideas for posts and descriptions. If a trending topic catches your eye, adjust any scheduled posts you have so you can blog about the topic while it’s still hot.

Related Reading on Blogging

Let’s Talk About Blogging

Do you follow a blogging schedule?

How often do you post new content?

Have you adjusted your schedule over the past two years?

Is your schedule purely data-driven or a good fit for you?

Happy blogging!
Jaime

Let’s chat (about blogging, a new project or otherwise):
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