Blogging. As a small business owner, writer or business professional today, you understand its benefits (and may even enjoy it). But some days it becomes a four letter word in your vocabulary.
Recently I read a post from a fellow blogger who was asking her readers about her new posting frequency. She had committed to posting more often, so she had set up a schedule. However, sticking to the much-increased schedule was wearing on her and killing her spontaneity and creativity. In other words, she felt like it was making her writing worse.
Quality over Quantity
If your current posting schedule is overwhelming, cut back the number of posts. Quantity is never a substitute for quality, and we remind ourselves that at CCC every day. As I tell clients, commit to a schedule that you can keep, and don’t create a schedule in your fantasy world. Yes, blogging is hard work and a time commitment, but it shouldn’t keep you from running your business, working with clients or whatever else it is that you do (unless you’re a full-time, professional blogger, of course.)
Consistency is more important than frequency. Set up a schedule that you can handle — perhaps once or twice a week or even less often at first. Then stick to it and post quality content on your publishing days. That doesn’t mean that you should be afraid to test out different days if you notice your analytics suggesting you do so. If you find yourself posting anything just to stick to your schedule, stop!
Consistency is important because search engines send crawlers around the Internet to find content. If they know when to look for your new content, they’ll find it faster and make it available to people searching for those topics.
Work Ahead for Flexibility
That doesn’t mean you have to sit down and blog on set days or at set times. If you come up with ideas on a whim, jot them down. Sit down and blog when the mood strikes and schedule the post to publish on one of your scheduled days. You don’t have to write a full post; get a draft down with all its imperfections and smooth it out for publishing later.
With consistent publishing, you can let your readers (and search engines) know when to expect new content. However, you can still write or blog when you’re in the mood by working ahead. I keep a dry erase board in my office and a notebook on my phone to jot down ideas for posts and descriptions. If a trending topic catches your eye, adjust any scheduled posts you have so you can blog about the topic while it’s still hot.
Related Reading on Blogging
- Walking on the Wild Side to a Devoted Blog Following
- How to Streamline Your WordPress Blogging Workflow
- Do You Mow Your Blog?
- The Power of the Pen: 5 Steps to Writing That Produces Results
Let’s Talk About Blogging
Do you follow a blogging schedule?
How often do you post new content?
Have you adjusted your schedule over the past two years?
Is your schedule purely data-driven or a good fit for you?