3 Big (Affordable) Marketing Ideas For Your Small Business

As a small business owner or entrepreneur, you have BIG ideas for your business. But do you have the budget to match?

A San Francisco sunset captured by a drone

Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.

Think Big on a Short-Term Scale

Would you love to shoot drone footage of your landscape projects? Rent a drone for a day and capture footage for your website, blog and social channels. If you’re interested in high-priced equipment or technology, see if you can rent it. You’ll stay on budget and test the equipment, so you’ll know what you want if you can buy one in the future.

You can also rent big-ticket items for occasional needs to keep capital free for other purchases. Looking for designer clothing for a photo shoot? Rent styles that fit your project if you don’t plan on using them regularly. There’s no need to buy them to use one or two times.

Along with renting big ticket or low use items, barter goods and services with fellow small business owners or professionals. Perhaps a graphic designer will design a marketing piece for you in exchange for you writing copy for her website. If you go this route, be honest about the value of your services, so it’s a win-win for both parties involved. You don’t want to damage your reputation by shortchanging a fellow small business owner or business professional and losing potential business.

Modify Stock Solutions to Fit Your Needs

Stock photos and other tools draw a bad rap, but they are lifesavers to small business owners everywhere. Search sites such as Pixabay or Creative Commons to find photos you can legally use in your marketing efforts. (Note any citations required and follow any stipulations mandated by the photo owner.) Then, modify these photos to fit your needs with tools such as Canva or PicMonkey. Canva offers free and low cost stock photos as well.

You can use PowerPoint to remove backgrounds from images (if you have permission to do so), add text to images and add filters. Create a visual for a specific social platform by changing your slide size to the preferred size of the platform, and then save your design as an image file (JPEG or PNG) to share. Screenshots are another visual option, depending on what you’re trying to show.

Don’t forget about social platforms when editing photos! Most platforms offer an array of filters, stickers, text options and more to add personality to your photos and make them stand out. Keep your brand in mind when modifying photos or editing visuals. Does it fit your brand image? Do you stick with a certain aesthetic on social? Have fun and show your brand’s personality, but don’t use a filter, sticker or other edit that doesn’t fit your brand.

Build a WordPress site (or pay someone to build you one) instead of having a custom website designed from scratch. WordPress offers hundreds of themes, both free and paid, that allow you to find a look that fits your business. You can customize your site extensively, even if you don’t know how to code. Build a beautiful, user-friendly site on a much smaller budget that will serve your customers and potential new customers well.

Do It Yourself But Don’t Hurt Your Brand

With the internet, there is more information and tools at your fingertips then ever before. You can handle a lot of tasks for your business yourself, but be honest about your capabilities. Don’t try to DIY something that ends up looking cheap or unprofessional and hurts your brand.

Take photos of interesting sights when you’re out and about to use for future content. It’s nice to be able to use your own photos and not have to worry about finding stock photos like we mentioned earlier. If something captures your eye, take a photo. You never know what will be a good fit for a future blog article or social post.

Can’t afford a professional video crew or photographer? Ask a friend with a steady hand to film a short video of you talking about your business or take some pictures of you in action. The cameras on most smartphones today are high tech, so you can still look professional while staying in budget.

While we’re on the subject of creating content, there are a number of free, online tools to help you create a variety of content types. Create GIFs, convert videos to GIFs and edit images with EZGIF.com. Find out what colors are on a website or in an image with Color Combos or ImageColorPicker.com. View vector art, find free fonts and much more at PRISM. Create videos with Adobe Spark or Animoto.

Know Your Tools, Capabilities and Limitations

We’re not trying to dissuade you from hiring a professional. At some point, you’ll come across a situation or project where you need professional skills and expertise. However, we understand that budgets can be tight for small businesses and startups. It may make sense to handle as much as you can internally for now until you can afford to outsource tasks and free up your time to focus on why you’re in business.

If that time has come for you or you’ve hit your limits with your marketing efforts, let’s talk. We offer professional services and experience at affordable rates, so that time may come sooner than you think. Have a question or looking for a specific tool? Ready to recommend another affordable tool? We’d love to hear from you in the comments below.

A small business owner thinking big (on a budget),
Jaime

Let’s connect! Say hello on social, share your favorite affordable business tools or ask us a marketing question on the platforms below.

4 Ways Running Can Help You Run A Business

Are you a runner or is shopping your cardio? 😉

The author finishing a 5k

I started running later in life (i.e. post-school), and I’m so glad I did. Besides being excellent exercise, it’s fun to be a part of such a wonderful community. The running community embraces runners of all capabilities and provides support in the form of running partners, groups and tips from more experienced runners.

A Supportive Community 

A supportive community is one way that running translates to running a business. As an entrepreneur or small business owner, you’re probably working alone. Tapping into the entrepreneurial community can help you grow and manage your business. Whether you frequent a co-working space or join an online community, fellow small business owners can give you advice, help you brainstorm ideas and offer support from someone who understands what you’re experiencing.

Related: Is collaboration the new competition?

Long-Term Plan

Runners tend to have a long-term plan, incorporating when they’re competing in races, rest days and specific things they’re working on (i.e. a stronger kick, running technique). Small business owners need to plan as well, so they can run their business effectively and look for growth opportunities. Looking at your bigger picture helps when making decisions about what opportunities to pursue and which areas to focus on at specific times. Of course the best plans should always be adjustable.

Rest Days / Down Time

As noted above, part of a runner’s long-term plan is incorporating rest days. They’re vital to performing well, in running and business. Small business owners tend to wear a lot of hats, which can make it difficult to unplug. It’s important to your long-term outlook (and health) that you take time for yourself so you can be at your best when focusing on your business. Don’t burn yourself out and short circuit your business before you’re able to achieve your dreams. Running a business is a marathon, not a sprint.

Related: How to Take a Break from Technology Without Moving to the Woods

Aha Moments 

When I run, I listen to my tunes and try to empty my mind (or think of inspirational movie scenes if I need an extra boost to reach the top of the hill). I’m not thinking about customers, business issues or other important topics. That’s probably why I come up with some of my best ideas or feel confident making a decision I’ve been thinking about after a run. The combination of physical activity, clearing my mind and the euphoria of finishing my run seems to spark creativity and clarify my decision-making process. The next time you’re struggling with a business decision or client project, go for a run. It may spark an ‘aha moment!’

Running translates well to running a business on several fronts. Runners can draw inspiration and insight from their hobby while they tackle the tough task of running a business. Not a runner? It’s never too late to lace ’em up and hit the pavement or trails. Couch to 5k can help you get started, or find a running community to join. You’ll find the same support, camaraderie and inspiration as you find in your entrepreneurial or small business community.

Happy running (a business)!

Just a (small biz owner &) runner from Akron,
Jaime

Let’s chat (about small business life, running, your marketing needs or otherwise):

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