3 Big (Affordable) Marketing Ideas For Your Small Business

As a small business owner or entrepreneur, you have BIG ideas for your business. But do you have the budget to match?

A San Francisco sunset captured by a drone

Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.

Think Big on a Short-Term Scale

Would you love to shoot drone footage of your landscape projects? Rent a drone for a day and capture footage for your website, blog and social channels. If you’re interested in high-priced equipment or technology, see if you can rent it. You’ll stay on budget and test the equipment, so you’ll know what you want if you can buy one in the future.

You can also rent big-ticket items for occasional needs to keep capital free for other purchases. Looking for designer clothing for a photo shoot? Rent styles that fit your project if you don’t plan on using them regularly. There’s no need to buy them to use one or two times.

Along with renting big ticket or low use items, barter goods and services with fellow small business owners or professionals. Perhaps a graphic designer will design a marketing piece for you in exchange for you writing copy for her website. If you go this route, be honest about the value of your services, so it’s a win-win for both parties involved. You don’t want to damage your reputation by shortchanging a fellow small business owner or business professional and losing potential business.

Modify Stock Solutions to Fit Your Needs

Stock photos and other tools draw a bad rap, but they are lifesavers to small business owners everywhere. Search sites such as Pixabay or Creative Commons to find photos you can legally use in your marketing efforts. (Note any citations required and follow any stipulations mandated by the photo owner.) Then, modify these photos to fit your needs with tools such as Canva or PicMonkey. Canva offers free and low cost stock photos as well.

You can use PowerPoint to remove backgrounds from images (if you have permission to do so), add text to images and add filters. Create a visual for a specific social platform by changing your slide size to the preferred size of the platform, and then save your design as an image file (JPEG or PNG) to share. Screenshots are another visual option, depending on what you’re trying to show.

Don’t forget about social platforms when editing photos! Most platforms offer an array of filters, stickers, text options and more to add personality to your photos and make them stand out. Keep your brand in mind when modifying photos or editing visuals. Does it fit your brand image? Do you stick with a certain aesthetic on social? Have fun and show your brand’s personality, but don’t use a filter, sticker or other edit that doesn’t fit your brand.

Build a WordPress site (or pay someone to build you one) instead of having a custom website designed from scratch. WordPress offers hundreds of themes, both free and paid, that allow you to find a look that fits your business. You can customize your site extensively, even if you don’t know how to code. Build a beautiful, user-friendly site on a much smaller budget that will serve your customers and potential new customers well.

Do It Yourself But Don’t Hurt Your Brand

With the internet, there is more information and tools at your fingertips then ever before. You can handle a lot of tasks for your business yourself, but be honest about your capabilities. Don’t try to DIY something that ends up looking cheap or unprofessional and hurts your brand.

Take photos of interesting sights when you’re out and about to use for future content. It’s nice to be able to use your own photos and not have to worry about finding stock photos like we mentioned earlier. If something captures your eye, take a photo. You never know what will be a good fit for a future blog article or social post.

Can’t afford a professional video crew or photographer? Ask a friend with a steady hand to film a short video of you talking about your business or take some pictures of you in action. The cameras on most smartphones today are high tech, so you can still look professional while staying in budget.

While we’re on the subject of creating content, there are a number of free, online tools to help you create a variety of content types. Create GIFs, convert videos to GIFs and edit images with EZGIF.com. Find out what colors are on a website or in an image with Color Combos or ImageColorPicker.com. View vector art, find free fonts and much more at PRISM. Create videos with Adobe Spark or Animoto.

Know Your Tools, Capabilities and Limitations

We’re not trying to dissuade you from hiring a professional. At some point, you’ll come across a situation or project where you need professional skills and expertise. However, we understand that budgets can be tight for small businesses and startups. It may make sense to handle as much as you can internally for now until you can afford to outsource tasks and free up your time to focus on why you’re in business.

If that time has come for you or you’ve hit your limits with your marketing efforts, let’s talk. We offer professional services and experience at affordable rates, so that time may come sooner than you think. Have a question or looking for a specific tool? Ready to recommend another affordable tool? We’d love to hear from you in the comments below.

A small business owner thinking big (on a budget),
Jaime

Let’s connect! Say hello on social, share your favorite affordable business tools or ask us a marketing question on the platforms below.

Small Business Planning: Look Back to Move Forward

The end of the year is the perfect time to reflect on one’s life and business. While we’re all anxious to start off the New Year on the right foot, don’t skip a vital part of the business planning process. Take time to look back before you look ahead.

Small business planning is crucial to survival and growth.

Take time to reflect on your business. Where is it heading and where has it been?

Take Time to Reflect

Reflect on your accomplishments during the past year. Did you grow your revenue? Add new customers? Turn sporadic customers into loyal clients? Hit key milestones? Reach your goals?

Look back at things that didn’t go as planned. Did you lose a major client? Have a customer dispute payment? Run into a nightmare project? Spend too much time on non-revenue activities?

Measure the progress of your goals. First of all, did you set goals? Did you reach them in the allotted time frame? What helped you achieve them or hindered your progress? Upon further review, you may need to alter your goals or set more appropriate goals in the first place.

Related Reading: Why I Don’t Make New Year’s Resolutions

Look Ahead to 2017

Where do you want your business to go? Did you have success with a new product or service this year that you’d like to feature? Do you want to focus on delighting your current clients to deepen those relationships and grow with them? Are you looking to bring on new customers and expand your business? Is a merger or acquisition in your sights?

In order to achieve your business dreams, you need to create a road map. This is where setting SMART goals comes into play.

Your goals should be:
Specific
Measurable
Agreed Upon
Realistic
Time-Based

Inc. Magazine has a worthy read on how to set business goals if you’d like to learn more about this topic. As Herm Edwards famously said, “a goal without a plan is a wish.” He may have been a football coach at the time, but his thought process applies to business and life just as much as sports.

Keep in mind that goals aren’t permanent once they’re set. It’s helpful to review them regularly and adjust accordingly. Agility is a tool for small businesses to use to their advantage, so don’t feel locked in to current goals if your situation changes. Take time every week to focus on your business’s big picture and plan your road map, rerouting if necessary. It can be a breath of fresh air to step back from the daily grind to look at where you’re heading and where you’ve been.

Your Take

Do you set SMART goals for your business?

How often do you focus on planning for your business?

How do you encourage yourself to keep your business planning sessions?

We wish all small businesses a wonderful holiday season! Best wishes for a happy, healthy and prosperous 2017.

CCC’s Chief Planner,
Jaime

Let’s chat (about your business goals, marketing needs or otherwise):
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