strategy – clearly conveyed communications

Small Business Planning: Look Back to Move Forward

The end of the year is the perfect time to reflect on one’s life and business. While we’re all anxious to start off the New Year on the right foot, don’t skip a vital part of the business planning process. Take time to look back before you look ahead. Take Time to Reflect Reflect onContinue reading “Small Business Planning: Look Back to Move Forward”

Winning As The Underdog: Turn Your Weaknesses Into Strengths

I’m only 30 pages into Malcolm Gladwell’s latest, David And Goliath: Underdogs, Misfits, And The Art Of Battling Giants, and I’ve already learned much. This highly publicized new book starts off with a bang, taking a closer look at the ultimate underdog story: David vs. Goliath. Upon further review of this epic confrontation, David wasn’t nearlyContinue reading “Winning As The Underdog: Turn Your Weaknesses Into Strengths”

Have you found your social media voice?

I’ve written about various aspects of social media before, including the importance of profiles, and especially, the profile picture. (Seriously, why does anyone want to be a silhouette?) These are essential aspects of the social media game, but I was getting ahead of myself. What comes before completing your profile? Your voice. You have toContinue reading “Have you found your social media voice?”

Super Bowl XLVII: Not A Complete Blackout

I planned on writing about marketing lessons to be had from some of the better Super Bowl commercials until I read 5 Marketing Lessons From the Super Bowl’s Most Popular Commercials from the fine folks at Entrepreneur this morning via Pulse. So that’s been done. Speaking of the Super Bowl commercials, I felt like theyContinue reading “Super Bowl XLVII: Not A Complete Blackout”