Social Media Summer Round-Up: New Features You Need To Know

Social media platforms are constantly evolving, so it’s important to keep up on the latest features and understand how to use them for your brand or business. Enjoy our summer round-up with a cool drink in-hand!

Social Media Summer Round-Up: New Features You Need To Know

Is your brand utilizing the new features on your favorite social media platforms?

Instagram

Stories continue to explode in popularity, as they’re expected to outpace Feeds as the primary mechanism of content creation by the end of this year. So, Instagram continues to add features to Stories to increase interactivity and fuel their growth, including Interactive Stories Ads, a donation sticker and the new ‘Join Chat’ sticker. We love the interactivity of Instagram Stories, which allow accounts you tag to share your Story in their Stories. For example, we tagged an influencer we quoted in one of our blog articles, and in turn, he tagged other influencers quoted in the post. Engagement galore!

Another area of focus on the platform is Explore, which more than 50% of accounts use every month. Instagram bills Explore as its Discovery Destination, and it offers a prime opportunity for brands to connect with potential new customers. As the company continues investing in this area of the platform, it will begin rolling out ads to help brands connect with people and vice versa. Would your brand be interested in running an ad in Explore?

Instagram introduced Checkout this spring, another feature designed to bring people and brands together. This quick and secure technology includes product stickers in Stories, product tags in the Feed and a shopping destination in Explore. We’ve enjoyed using this feature to make it even easier for people to shop our clients’ products and get more information without leaving the app.

Finally, Instagram is still all in on IGTV, despite its slow start. Incorporating horizontal video should help increase use, both from a creation and consumption standpoint. Don’t replace your YouTube channel with IGTV; use it to grow your community on Instagram. It has been shown to increase engagement with existing followers, especially since IGTV videos now appear in the Feed. We’re finally posting an IGTV video this week after thinking about how best to use IGTV to help achieve our objectives on the platform. The shift to include horizontal video will help us use this growing area of the platform more for clients as well. Does your business utilize IGTV? What other features or capabilities would you like to see added?

The State of Instagram Marketing 2019

LinkedIn

The largest professional networking platform has been busy adding new features for business pages, which are much more robust than they used to be. Based on feedback from page admins, LinkedIn has introduced custom call-to-action (CTA) buttons to help drive leads and measure the results. This is an overdue feature, and we’re excited about the analytics (housed in your home dashboard) to see which buttons are generating traffic and which are not.

The platform has focused on upping engagement in the past year plus, and they’re not done. Now, page admins can associate up to three hashtags with your page (via the communities feature in the admin center). This change allows pages to engage directly with members’ posts which contain these hashtags (without using any time-consuming “hacks”).

LinkedIn Changes its Algorithm to Surface More Personalized Content

Further targeting increased engagement, LinkedIn has updated its algorithm to deliver more personalized content to your feed that aligns with your professional interests, not necessarily viral content. You may be seeing more posts from people you’re not connected with, especially if you have connections, groups, hashtags you follow, employers/clients or interests in common. This change could help you connect and develop relationships with new business contacts and potential customers.

Finally, the professional platform has added three new objectives to Campaign Manager to help marketers achieve their more complex business goals: brand awareness, website conversions and job applicants. These changes are the latest updates to LinkedIn’s integration with Google Campaign Manager in October of 2018.

20 LinkedIn Tips to Help Boost Engagement

 

Twitter

The micro-blogging platform made a splash this month when it introduced a new website for desktop. At this point, you can still choose to use Legacy Twitter, or the current layout, which we have chosen to do. The new layout seems a little busy to us, like walking into Times Square with all of the lights, signs and digital billboards. What do you think of the new design? (A poll we ran on Twitter split 50/50 between the two layouts.)

Twitter also updated its search results by adding context to help guide you to the results you’re looking for. For example, a search result will now show you if it’s trending or if an account has any followers in common with you. This tweak is part of a larger algorithm change that is geared toward showing you more content from users you’re not connected with, but may be interested in. Note that activity from your brand account(s) may show up in relevant searches, so keep that in mind as you engage with other users’ tweets.

On the other hand, Twitter is looking to give you more control over conversations you start. The platform is testing the ability to hide replies to your Tweets with users in Canada, although users will still be able to view the replies and engage with them. Would you like this feature to be rolled out globally?

Finally, the company has introduced a new creative team called “Twitter ArtHouse” that will help brands produce video content on their platform. Research shows that video content optimized for Twitter drives 33% more emotional engagement than non-optimized spots, and users spend 24% more time with Creator ads, so this could be a boost for brands to ensure their contact is seen and engaged with. Twitter has recently increased efforts to better monetize creator content in order to draw advertisers, along with Facebook, Snapchat and Instagram.

How Twitter Bridges the Gap Between Brands and their Audiences

 

Facebook

The beleaguered social platform has been in the news for the wrong reasons lately, but it continues to outpace all other social platforms with one billion users logging in every month. Due to continued criticism, the company has announced it will create a new, independent content review board. The tech giant is trying to convince the government it is a tech company, not a publisher, to avoid regulation. Should Facebook be responsible for the media published on its platform?

In other news, Facebook has added a ‘Top Fans’ targeting option on posts to drive more community engagement and create a stronger connection with your most ardent supporters. Currently, it’s only available to Pages with 10,000 followers, and you can control it in your Page settings.

Facebook's wallet app, Calibra, will handle payments for its cryptocurrency launching in 2020.

The social giant made waves earlier this year when it jumped into the cryptocurrency game with Libra. Facebook’s digital currency is supposed to be easier to use than other options, like Bitcoin, and the company has partnered with industry leaders, including Uber and Spotify, to help increase its popularity. It will be interesting to see if this takes off when it launches in the first half of 2020 and whether it will be a valid payment method for businesses. Would you be willing to accept Libra for your products or services?

Finally, Facebook has added new, free training modules to its Facebook Blueprint education platform. The platform is designed to help small businesses and page admins improve their digital marketing skills and understanding of how to best utilize the platform. Facebook Blueprint also offers Instagram insight as well as Facebook Ads certification courses.

10 Expert Tips to Improve Your Facebook Video Marketing

New Feature Feedback

What new feature are you most excited about? Which platforms deliver the best results for your business? Which platform or feature would you like more in-depth analysis or tips on? What questions do you have about your social media marketing efforts?

Leave your thoughts or questions in the comments, contact us to discuss your needs or connect with us on social to stay in touch. We’re looking forward to hearing from you!

Let’s get social on SMM,
Jaime

 

How to Create Content that Works [Twitter Chat Recap]

Creating Content that Works Twitter Chat

Recently, I joined the #VCBuzz Twitter chat to drive a conversation on Creating Content that Works. What an insightful discussion!


“Creating content just for the sake of creating content is the strategy that is doomed to failure. “

ViralContentBee, #VCBuzz Twitter Chat

The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.

Gail Gardner, founder of GrowMap.com, delivered outstanding advice right off the bat. Always focus on creating quality content tailored to your target audience’s interests. You should only produce enough content that allows you to maintain a high level of quality and personalization. Remember, quality beats quantity every time.

Gail also mentions interacting with other content. This is so important! You’ll build relationships with fellow professionals in your field and drive engagement on your own content when you share it. Remember to share outside content at least 80% of the time and your own content only 20% of the time. Adhering to this best practice will help you curate a mix of view points on topics relevant to your audience and keep your feed fresh.

“Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. “

What are your business goals in 2019?

Aligning Your Content Marketing to Your Business Goals

Meanwhile, Goldie Chan, a LinkedIn Top Voice and personal branding strategist, brought up a great point: your content marketing efforts should be aligned with your business goals. How do you measure its effectiveness? Engagement, engagement, engagement. Keep in mind your engagement should reflect the types of Calls-to-Action (CTAs) you extend to your audience. Do you want visitors to click through to a landing page to claim a special offer? Or do you want readers to message you on Facebook to schedule a free demo? In the first example, your goal should be to drive interested traffic to your landing page while the second would be to move prospects and customers into the privacy of Messenger.

Eventually, we moved into the future of content marketing. Where are we heading?

The Future of Content Marketing

Chat participants gave insightful answers based on their experiences and expertise, including Lisa Shomo, a marketing professional who specializes in customer marketing, growth and retention.

Review the entire Creating Content that Works chat, and join future #VCBuzz marketing Twitter chats on Tuesdays at Noon EST.

Tweet Us (Or Leave Your Feedback in the Comments)

How do you measure your content marketing efforts? What metrics are important to your brand or business?

What are your favorite examples of content marketing that achieved results?

Where do you see content marketing heading in the future?

CCC’s Chief Content Marketing Officer,
Jaime

Twitter’s ‘Retweet With Comment’ Feature Changes The Conversation

Last night, it hit me: Twitter’s retweet with comment feature is a game-changer. I was excited about it before, even though it didn’t make our Q1 social media updates a few weeks ago. (Ed. Note: It has been added!) But I didn’t grasp how much of an effect it would have.

Last night, I was watching my favorite show, Mad Men, while following the #MadMen hashtag. Talking to people all over the world and experiencing a show from other peoples’ points of view while it’s airing takes your experience to another level. (It deepens your emotional connection with the characters and encourages you to watch the show live, but that’s another blog post.) I enjoyed reading others’ tweets and gained a new perspective on some of the characters’ actions and scenes.

And that’s when it hit me. I loved seeing people add their own insight to others’ thoughts and contributing to the conversation. While browsing the hashtag stream, I could instantly view a conversation instead of only seeing a reply or straight retweet (because there usually wasn’t room to comment on a retweet before). Previously, you would have to click to view the conversation, interrupting your stream (and experience). Now it’s all right in front of you waiting to be viewed and shared.

What’s the big deal? Engagement. As brands (and people), we all want other people to engage with us. That’s why this update is so big. Retweeting a tweet with an added comment increases impressions and engagement, including followers. Check out the analytics on two tweets I retweeted and added a comment to during the show. My reach and engagement is much higher than if I had simply retweeted these tweets, because I was able to add information for my audience.

Retweets with comments drive engagement!

Retweets with comments drive impressions and engagement over straight retweets.

I’m not suggesting you only retweet on Twitter, but this phenomenon makes sense. Social media is all about getting social with others no matter how hard we try to prove otherwise. Twitter’s retweet with comment feature allows us to engage with others while adding our own insight. It combines the best of both worlds: engagement and original content.

This update is almost as epic as Peggy’s entrance into her new employer last night — drunk, donning shades indoors and enjoying a smoke. Yet another way to change the conversation….

Join the Conversation on the Retweet with Comment Feature

Have you used the retweet with comment feature?

Will this feature encourage you to retweet more?

Are you on Twitter more, less or the same as you were a year ago?

p.s. We’d love to hear from you on Twitter! Tweet us @jaimeshine with your thoughts on this update, Twitter in general or anything else you have on your mind.

CCC’s Tweeting Queen,
Jaime

Join the conversation: 
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Trick Out Your Tweets: Tips to Stand Out on Twitter

Tips to Help You Stand Out on Twitter

Do you tweet? (Or as someone once asked me, “Are you on that Tweeter thing?”) Does it feel like you’re accomplishing anything? Or, at the end of the day, are you just confused what the buzz is about? (When Twitter went public, it was kind of a big deal. As in, it created 1,600 new millionaires big deal.)

Twitter bird

What’s all this buzz over a little bird?

Whether you’re tweeting  for personal or professional reasons, the following tips should help you stand out from the crowd.

Join the conversation! You may notice that CCC is always asking you to join the conversation. What exactly does that mean? Talk to people! Respond to tweets that interest you. Retweet them to share them with your followers. Favorite them for later reference. Thank others for retweeting you, or return the favor if it makes sense. Search hashtags that interest you or your company and jump into discussions that you can add value to (not necessarily with a sales pitch though).

Social media is all about getting social, so talk to people as much as possible. Try not to just broadcast information all day long. People are social creatures; they want to interact with you. I’ve connected with so many people just by thanking them for a retweet and asking a question or commenting on something in their profile. Profiles are dynamite for conversation fodder, which is why it’s so important to have a good one. Profile and cover pictures are another fantastic icebreaker.

What’s in a social media profile? Everything

Forget the rules — Everywhere you look, someone is laying down the law about something on Twitter, or social media in general. Tweet every hour. Don’t tweet more than 5 times per day. Automate. Don’t automate. Schedule. Don’t schedule. Don’t self-promote. You have to self-promote. Respond to people immediately. Unplug once in a while. Send direct messages. People hate DMs.

No Photo on Twitter Profile

Include a picture on your Twitter profile. Don’t be a silhouette!


Honestly, it all boils down to common sense.
Would you contact someone 30 times a day? Probably not, so don’t do it on Twitter. Would you say that to someone’s face? Probably not, so don’t say it on Twitter. The problem with rules is that you can become paralyzed by them. Pay attention, treat (or tweet) people with respect and you’ll be fine. Plus, you’ll start to find your style and settle in. One good rule to follow? Give people a heads up when you’re going to live tweet an event or webinar, participate in a Twitter chat or tweet a lot more than normal. (h/t @kathyyoho)

Be Yourself. Stay true to your self (or brand voice), and do what’s comfortable to you. Let your personality show. People shouldn’t be surprised when they meet you in real life, because you’re really different from your Twitter persona. It’s difficult to keep up a fake persona anywhere online, so don’t waste your time. Plus, when people find out who you really are (positive or negative difference), it can be unsettling and hard to trust you. Would you want to work with, hire someone or recommend someone who’s put up a false front? Neither do other people.

Automation also falls into this category. To automate or not to automate? If you’re going to automate tweets, make sure that you trust the source completely. It’s not that a blog or site is likely to post offensive content (although that happens); they may blog about a topic sometimes that you don’t want to share. Also, if you schedule, it’s imperative that you or someone you trust has access to modify or delete these tweets before they go out. Some brands have gotten into hot water due to pre-scheduled tweets that went out as scheduled when they were no longer appropriate.

Treat (or tweet) others with respect. Don’t say something to someone (or even retweet something) that you wouldn’t say to their face. Remember, everything that happens online affects your life. You can delete a tweet, but you can never really delete a tweet. It’s stored somewhere. That doesn’t mean that you have to avoid sarcasm or never joke around. Just make sure that people understand the situation. If you’re pissed off about something, venting on Twitter isn’t a good idea.

Thou shalt not destroy your reputation online.

Also, don’t smother famous people or standouts on a particular platform. Feel free to follow and engage with anyone (that’s why they’re on Twitter), but don’t ask special favors of or get upset with people if they don’t agree with you or respond immediately. We’re all human; sometimes we miss tweets or are busy in real life. Think about it. Would you want to engage with people when you have 500,000 followers if all they do is ask you to RT them, donate to a cause or recommend them to someone? No, you wouldn’t. So remember to treat others as you’d want to be treated on Twitter and elsewhere. Life usually works out when you do.

Join the Conversation

How do you use Twitter—personally, professionally or both?

What tips would you add to stand out on Twitter?

What other advice would you share about using Twitter effectively?

Tweeting since ’09,
Jaime

Let’s chat (about Twitter, your marketing efforts or otherwise):