ViralContentBee, #VCBuzz Twitter Chat
“Creating content just for the sake of creating content is the strategy that is doomed to failure. “
The 45-minute discussion on content creation and content marketing sizzled with smart advice from a variety of digital marketing professionals.
Gail Gardner, founder of GrowMap.com, delivered outstanding advice right off the bat. Always focus on creating quality content tailored to your target audience’s interests. You should only produce enough content that allows you to maintain a high level of quality and personalization. Remember, quality beats quantity every time.
Gail also mentions interacting with other content. This is so important! You’ll build relationships with fellow professionals in your field and drive engagement on your own content when you share it. Remember to share outside content at least 80% of the time and your own content only 20% of the time. Adhering to this best practice will help you curate a mix of view points on topics relevant to your audience and keep your feed fresh.
“Promoting your content is just as important as creating it. You need a content distribution plan as part of your overall content marketing strategy. “What are your business goals in 2019?
Aligning Your Content Marketing to Your Business Goals
Meanwhile, Goldie Chan, a LinkedIn Top Voice and personal branding strategist, brought up a great point: your content marketing efforts should be aligned with your business goals. How do you measure its effectiveness? Engagement, engagement, engagement. Keep in mind your engagement should reflect the types of Calls-to-Action (CTAs) you extend to your audience. Do you want visitors to click through to a landing page to claim a special offer? Or do you want readers to message you on Facebook to schedule a free demo? In the first example, your goal should be to drive interested traffic to your landing page while the second would be to move prospects and customers into the privacy of Messenger.
Eventually, we moved into the future of content marketing. Where are we heading?
The Future of Content Marketing
Chat participants gave insightful answers based on their experiences and expertise, including Lisa Shomo, a marketing professional who specializes in customer marketing, growth and retention.
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How do you measure your content marketing efforts? What metrics are important to your brand or business?
What are your favorite examples of content marketing that achieved results?
Where do you see content marketing heading in the future?
CCC’s Chief Content Marketing Officer,