Creating an effective content strategy is fundamental to your marketing efforts, but it’s usually about creating new content. Yet, your existing content may be even more important than creating new content because existing pages already have unique data, including rankings and on-page engagement. It’s much more effective to use your own data than relying on third-party numbers that your competitors have the same access to you as you. On March 15th, I was honored to be the guest host of the #VCBuzz marketing Twitter chat for the second time! Our discussion was focused on the benefits of updating your existing or older content and how to go about doing it. So, how do you create a content updating strategy or include updating your current content in your content strategy? Let’s discuss!
Hello! It’s been a minute (or over six months) since we’ve published new content, so I wanted to jump on with an update. Watch the video below, or scroll down for more.
While I planned on starting a marketing company that focused heavily on writing services, I didn’t foresee the interest in businesses outsourcing their social media management. Today, social media management and content creation is a significant part of my business. In turn, they’ve led to additional writing opportunities. Offering an array of services as a marketing company allows me to present a full-service front to my audience.
It’s nearing mid-June. How are you progressing on your business goals so far in 2019? One of our goals in 2019 was to get back to blogging on a regular basis. In January, we committed to the following in order to deliver more valuable contact to you: Publishing at least two to three times perContinue reading “Mid-Year Review: How are you progressing on your business goals?”
While we don’t make New Year’s resolutions, we do set goals for our business at CCC. One of our goals in 2019 is to get back to blogging on a regular basis. In order to deliver valuable content to you, we’re committing to the following: Publishing at least two to three times per month ProducingContinue reading “What are your business goals in 2019?”
Making a list and checking it twice? You’re busy preparing for the holiday festivities, so we’re here to help. Download our free writing guide, The Power of the Pen: 5 Steps to Writing That Produces Results! Are you expected to contribute to your company blog? Are you establishing yourself as a thought leader in your industry?Continue reading “Power of the Pen: 5 Steps to Writing That Produces Results”
It’s our favorite time of the year at CCC! We’ve been enjoying the sights and sounds of the holiday season while finishing client projects with care. As we count down toward Christmas Day and the New Year, we wanted to showcase your favorites from throughout the year. Enjoy! Top 5 Most Read Posts of 2017Continue reading “A CCC Christmas and Your 2017 Favorites”
CCC is excited to welcome guest contributor, Katrina Manning! You can learn more about Katrina at the end of her article. When it comes to marketing your business, one of your most critical tools is blogging. For starters, it gives you an effective way to communicate with your customers. Secondly, it can help boost theContinue reading “Get the Party Started: 5 Ways to Revamp Your Blogging Techniques”
At the end of last year, a local icon in our community closed its doors. While it’s the end of an era, it’s not the end of West Point Market. The legendary gourmet specialty food store is reinventing itself to thrive against increased competition by reopening a smaller flagship store and eventually opening satellite storesContinue reading “Are Company Blogs (As We Know Them) Nearing Their End?”
2015: what a long, strange road it’s been. Thank you for visiting the CCC blog this year! We’re excited to see an increase in visitors and views for the 4th straight year, each year of our existence. We publish a wide range of content and that showed in the diversity of our most viewed posts inContinue reading “2015: Storytelling, Platelets & Facebook, Oh My!”