InstaStrategy: How to Thrive on the ‘New’ Instagram

What a year it’s been for Instagram! The fast-growing social platform is implementing numerous changes to celebrate its sixth year. People tend to resist change, so it’s no wonder that some of these changes have been met with consternation. View this post on Instagram A post shared by Jaime Shine 💬 Marketer (@jaimeshine)   The DreadedContinue reading “InstaStrategy: How to Thrive on the ‘New’ Instagram”

4 Tips to Communicate Clearly With Emojis

When emojis burst onto the scene, people rejoiced. These colorful characters were fun and broke through language and cultural barriers. In 2015, the Oxford Dictionaries cemented their place in our language by selecting an emoji — the Face with Tears of Joy — as the Word of the Year. Predictions of a future with little toContinue reading “4 Tips to Communicate Clearly With Emojis”

The Dark Side of Social: How to Respond When Things Go Wrong

At CCC, we’re big believers in the power of social media and the value that it can provide to your brand. However, you need to understand the darker side of social so you’re prepared for anything that could go wrong or reflect your brand in a negative light. Recently I was on Twitter and noticedContinue reading “The Dark Side of Social: How to Respond When Things Go Wrong”

How to Provide a Superior Customer Experience on Social

If your brand is on social media, fans expect a conversation, not a one-way broadcast. They’ll use this medium to provide feedback on their customer experience and request assistance when needed. Are you ready to provide a superior customer service experience on social? “Brands that are still refusing to use social for customer care will really startContinue reading “How to Provide a Superior Customer Experience on Social”

Essential Guide To Creating A Memorable Brand For Your Small Business

Branding is all about resonating with your target audience. If you want to cut through the incessant chatter of the online world or make an impact in the offline world, then your brand needs to say a lot about you. But how do you go about creating a brand that both reflects what you doContinue reading “Essential Guide To Creating A Memorable Brand For Your Small Business”

The Best Social Media Sites For Business Marketing

Social media is one of the best marketing tools for businesses. In fact, it’s not just great for businesses; it’s great for individuals looking to market a blog too. I could go on and on about the advantages and strengths of social media marketing. Instead, I’m going to talk about some of the best socialContinue reading “The Best Social Media Sites For Business Marketing”

Peanutized: How to Encourage Fans to Engage With Your Brand

Have you been Peanutized? I took the plunge this afternoon. After seeing the fun creations in my Facebook News Feed the past few days, I couldn’t resist anymore. (Ah, the power of social media…) Get Peanutized is a cool microsite that 20th Century Fox is using to promote the upcoming release of The Peanuts MovieContinue reading “Peanutized: How to Encourage Fans to Engage With Your Brand”

Does Your Brand Speak Emoji? 😎 💬 💻

Emoji. Those cute little characters that you add to your texts and tweets are all grown up — or at least getting there. In fact, the “picture letters” have moved into the business world. Today #ChevyGoesEmoji. But first, tweet us your favorite emoji to get this party started. http://t.co/cATXXdIfsn pic.twitter.com/bKnxRBaMHY — Chevrolet (@chevrolet) June 25,Continue reading “Does Your Brand Speak Emoji? 😎 💬 💻”