4 Digital Marketing Trends That Will Dominate 2016

I know, I know; 2015 isn’t even over yet, and we’re already talking about 2016. Digital marketing trends move fast, so you always have to look at what’s next to stay ahead of the game and start adapting your strategy early. If you can pinpoint the major marketing trends of the next twelve months, you can begin budgeting for the change, and subtly change direction now. Take a look at these four new trends, and think about how you can move towards them.

United Nations of smartphone operating systems by Jon Fingas via CC BY-ND 2.0

1) Mobile and location-based marketing

Mobile growth had an important year in 2015. At the start of the year, mobile browsing finally overtook desktop and laptop browsing. More people are using mobile devices to get online than any other technology, a trend that is expected to continue to grow in 2016. We’ll also start to see wearable technology find its feet and establish itself, which means coming up with unique location-based marketing strategies. How can your company harness your customer’s location to its benefit? Finally, it’s time to start thinking seriously about developing an app.

2) Long-term relationship building

Until now, digital marketing has focused on short-term success. It’s been all about hitting certain numbers of Facebook fans or Twitter followers, and making quick, easy sales online. After all, the Internet provides a forum for real-time conversations with customers and prospects 24/7. The most successful marketers are slowly realizing that a more traditional approach might actually be more cost effective. By nurturing customers for longer, they can double or even triple their sales over time. Start thinking about a way to retain customers, and make the second, third, and fourth sale.

3) SEO is more important than ever

It’s no secret that Google is always updating its algorithm. Every year, the search giant introduces a new change, and every year, it gets smarter. That means your SEO strategy needs to change and adapt alongside it. We asked the experts at Pay On Performance about what SEO will look like in 2016, and here’s what they told us. First, we’ll need to be more careful and targeted with our keywords. Don’t add redundant or unrelated keywords to pages and posts, and focus on long-tail keywords for more traffic. We’ll also need more organic and natural back links to bring more visitors to our sites and blogs. Finally, we’ll need to focus even more on producing quality content and new metrics like ‘time-on-site’ and engagement. That’s what Google is looking for in 2016.

4) Social media is expanding

If 2015 proves anything, it’s that social media isn’t going anywhere. Many predicted that Facebook’s bubble would eventually burst, but it shows no signs of slowing down (although Twitter has hit a stumbling block). In 2016, Facebook will integrate itself even further into our lives, but it doesn’t end there. Instagram and Pinterest have posted enormous growth figures in 2015. Statistics also show they have much higher rates of engagement and drive more sales. These two platforms will be critical for you next year, so start building a strategy now.

Taking note of these trends now will help you get a head start on next year! Where do you think digital marketing is heading? Please share your thoughts in the comments below.

Are you thinking about adding new platforms into your social media mix? Does your digital marketing strategy need an overhaul? Let’s talk, so we can put together a plan for you.

p.s. Wednesday, October 21st is ‘Back to the Future’ Day. What technology from the 80s blockbuster do you wish we had today?

Riding my hoverboard to 2016,
Jaime

Let’s chat (about digital marketing, flying cars or otherwise):
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5 SEO Techniques That Will Boost Your Web Presence

Search engine optimization (SEO) is something that every website and business owner needs to use and understand. Here are 5 techniques to help you get started and boost your web presence.

5 SEO Techniques That Will Boost Your Web Presence

  1. Choose Your URL Carefully

It’s important to make sure your website’s URL is search engine-friendly. This is important when you’re setting up a website for the first time. The URL should be pretty easy to understand when people see it. It should include words that are recognizable and say something about what is contained on the web page. It’s easy enough to change your URL even if your website has been in use for a long time, so consider this option if you’re not seeing the right traffic.

  1. Focus on Keywords

It’s impossible to overestimate the importance of using the right keywords. They need to be used in almost every part of your website, including your titles, content and image names. You need to think about how your keywords translate as search terms. This is important because the whole point of SEO is to customize your website so that it’s easy to find on search engines. So when you have a web page, you should think about what people would type into Google if they were looking for it.

Try It: SEO Competitor Analysis Tool

  1. Get Linked Back to on Social Media

It’s vital to get links back to your website on social media. This means linking back to your website and trying to get links from other people and accounts. The first part of this is easy. You just need to provide links to your website alongside a short tweet that outlines what you’re linking back to. But it’s more difficult to get other people linking back to your website from Twitter, Facebook and other social platforms. It’s not impossible though. Building a strong following on social media and linking to other people’s websites will help.

  1. Make Use of Internal Links

Internal links are one of the most basic, and one of the most important, parts of getting your approach to SEO right. It’s a simple and easy way to improve the traffic to your various web pages. It’s also helpful for visitors who might like what they’re reading and want to see what else you have to offer. This doesn’t mean you should go over the top with it though because then it will look unnatural. Make sure that the link is natural and relevant to the text if you want the best results.

  1. Get Extra Help

There’s no reason to try and take everything on by yourself. If you’re not an SEO expert, then it’s always a good idea to get help from external companies that specialize in this area. Of course, you can do the basics, like the things mentioned above, by yourself. But for the more complex tasks, it could be a better idea to use the expertise of someone else. This guide will give you more information about tools and companies that can help with your website’s SEO.

SEO is an important part of your marketing strategy. If you have any questions, we’d love to talk.

Cheers,
Jaime

Let’s chat (about SEO, your web presence or otherwise):
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Peanutized: How to Encourage Fans to Engage With Your Brand

Have you been Peanutized?

Get Peanutized: The Peanuts Movie's interactive promotionI took the plunge this afternoon. After seeing the fun creations in my Facebook News Feed the past few days, I couldn’t resist anymore. (Ah, the power of social media…)

Get Peanutized is a cool microsite that 20th Century Fox is using to promote the upcoming release of The Peanuts Movie on November 6th. You can turn yourself into a character in the movie by selecting everything from your hair style and color to the shoes on your feet. So 20th Century Fox provided the site and is now sitting back and watching people promote their new movie for them. Genius!

People will share their creations and promote the movie, because it’s fun and engaging. At our core, we want to socialize with others, even brands. How can you encourage fans to engage with your brand?

  • Give out swag: For CCC’s 3rd anniversary, we threw a week-long party and invited our fans to join in the celebration. By engaging with us (and therefore spreading our message) on social, fans were entered to win cool swag with a special retro look. It was a success! In addition to increased engagement on our networks, we developed some new advocates for our brand.

 

  • Hold a contest: Ask people to post photos of your products in action to be entered to win a prize. Remind them to tag you and/or use a special hashtag, so you see the photos and others can too. This is also a great way to share tips or helpful hints about your products. No physical products? No worries! Utilize the aforementioned fun swag and ask fans to post photos of themselves (or others) showing off your promotional products wherever they are — on vacation, at work, etc.
  • Join the conversation: Don’t just respond to messages and comments directed to you; reach out to people when appropriate. Search relevant keywords and hashtags to find conversations you can join and people you can help. The key is to provide helpful information, not to sell. Nobody wants you to bust into their conversation with a sales pitch. But if you have helpful DIY tips, writing advice or relevant experience to share, they may end up becoming a customer down the road.
  • Open all lines of communication: Communicate with your customers where they’re comfortable, whether that’s Facebook Messenger or over the phone. Let people know the myriad of ways they can contact you, and you’re much more likely to hear from them. According to Andrew Bosworth, Facebook’s Ad Chief, “messaging via Pages has doubled year-over-year-over-year, and some companies have told Facebook that it is now the primary place for them to receive customer service requests.”

However you choose to engage with your fans, put some effort into it. Don’t create an app that doesn’t offer any value. Don’t set up presences on every social network and then forget about them. If you don’t have the bandwidth to be everywhere, choose what fits your company the best and will benefit your customers the most. Consider bringing in outside help to manage what you can’t.

And always keep an eye on the future. You never know when you’ll be able to share your first virtual reality (VR) ad or beam up fans to your event location. How cool would that be?!

Engage With Us on Engagement

How do you encourage fans to engage with your brand?

Do your fans show a preference in how they contact you?

What cool technology would you love to utilize someday for your brand?

Who’s your favorite Peanuts character?

p.s.Looking for some ideas to spice up your marketing? We can help!

Peanutized and lovin’ it,
Jaime

Let’s chat (about engagement, the Peanuts gang or otherwise):
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