Have you been Peanutized?
I took the plunge this afternoon. After seeing the fun creations in my Facebook News Feed the past few days, I couldn’t resist anymore. (Ah, the power of social media…)
Get Peanutized is a cool microsite that 20th Century Fox is using to promote the upcoming release of The Peanuts Movie on November 6th. You can turn yourself into a character in the movie by selecting everything from your hair style and color to the shoes on your feet. So 20th Century Fox provided the site and is now sitting back and watching people promote their new movie for them. Genius! [Update: The microsite no longer exists, but there are still lessons to be learned from the idea!]
People will share their creations and promote the movie, because it’s fun and engaging. At our core, we want to socialize with others, even brands. How can you encourage fans to engage with your brand?
- Give out branded merch: For CCC’s 3rd anniversary, we threw a week-long party and invited our fans to join in the celebration. By engaging with us (and therefore spreading our message) on social, fans were entered to win cool merch with a special retro look. It was a success! In addition to increased engagement on our networks, we developed some new advocates for our brand.
- Hold a contest: Ask people to post photos of your products in action to be entered to win a prize. Remind them to tag you and/or use a special hashtag, so you see the photos and others can too. This is also a great way to share tips or helpful hints about your products. No physical products? No worries! Utilize the aforementioned fun merch and ask fans to post photos of themselves (or others) showing off your promotional products wherever they are—on vacation, at work, etc.
- Join the conversation: Don’t just respond to messages and comments directed to you; reach out to people when appropriate. Search relevant keywords and hashtags to find conversations you can join and people you can help. The key is to provide helpful information, not to sell. Nobody wants you to bust into their conversation with a sales pitch. But if you have helpful DIY tips, writing advice or relevant experience to share, they may end up becoming a customer down the road.
- Open all lines of communication: Communicate with your customers where they’re comfortable, whether that’s Facebook Messenger or over the phone. Let people know the myriad of ways they can contact you, and you’re much more likely to hear from them. According to Andrew Bosworth, Facebook’s Ad Chief, “messaging via Pages has doubled year-over-year-over-year, and some companies have told Facebook that it is now the primary place for them to receive customer service requests.”
However you choose to engage with your fans, put some effort into it. Don’t create an app that doesn’t offer any value. Don’t set up presences on every social network and then forget about them. If you don’t have the bandwidth to be everywhere, choose what fits your company the best and will benefit your customers the most. Consider bringing in outside help to manage what you can’t.
And always keep an eye on the future. You never know when you’ll be able to share your first virtual reality (VR) ad or beam up fans to your event location. How cool would that be?!
Engage With Us on Engagement
How do you encourage fans to engage with your brand?
Do your fans show a preference in how they contact you?
What cool technology would you love to utilize someday for your brand?
Who’s your favorite Peanuts character?
p.s. Looking for some ideas to spice up your marketing? We can help!
Peanutized and lovin’ it,
Let’s chat (about engagement, the Peanuts gang or otherwise):