November is National Gratitude Month, which is fitting for the month that hosts Thanksgiving. It’s the perfect time to continue our annual tradition, 50 Things I’m Grateful For. It’s refreshing to jot down a happy moment in the rush of day-to-day life. Enjoy browsing my list, and join the conversation below. What are you gratefulContinue reading “50 Things I’m Grateful For, Thanksgiving 2019 Edition”
Tag Archives: marketing campaign
How to Connect with Customers in the Age of Assistance
We’re living in the age of assistance. What does that mean for marketers? Customers have more options than ever before today, thanks to technology. Therefore, each buyer’s journey is unique and customers are looking for valuable content to educate themselves before making a purchase. “Focus on the user and all else will follow.” Your marketingContinue reading “How to Connect with Customers in the Age of Assistance”
3 Big (Affordable) Marketing Ideas For Your Small Business
Don’t let a tight budget keep you from marketing your business and showing your tremendous products or services to potential new customers. These three tips will help you market your business in a big way without blowing the budget.
How To Find the Right Influencer For Your Brand
In our last post of 2017, guest blogger Tanya Sen shared Why Influencer Engagement is Important in Digital Marketing. Partnering with an influencer can boost your digital marketing efforts, but you need to put together a plan before diving into a relationship. A Partnership Made in Heaven… or Not The success of your influencer marketingContinue reading “How To Find the Right Influencer For Your Brand”
Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable
What does memorable marketing look like? This piece from FedEx. The shipping company utilizes its new eCom Label Solutions to promote the benefits of its new eCom Label Solutions. That may sound obvious, but it’s not. Using your new product or service to promote your new product or service is an innovative and underutilized ideaContinue reading “Vlog: This Underutilized Idea Will Help Make Your Marketing Memorable “
Content Marketing: A Crucial Component of the Customer Experience
A stat from a recent article on content marketing caught our eye. “Consumers engage with 11.4 pieces of content on average prior to making a purchase.” In the B2B world, buying journeys tend to run longer anyway, but consumers (B2B and B2C) are doing their homework these days. Studies show that 70-80% of people research aContinue reading “Content Marketing: A Crucial Component of the Customer Experience”
2016 Olympic Marketing Game Winners
So many athletes won big at this year’s Olympics, delivering their best performances on the world’s biggest stage. Who won the 2016 Olympic Marketing Games? Gold Under Armour, Rule Yourself This popular brand has done the best job of taking advantage of changes to Rule 40. It submitted a marketing plan in accordance with the (slightly)Continue reading “2016 Olympic Marketing Game Winners”
4 Retro Ways to Connect with Modern Audiences
Everywhere we look lately, from entertainment to business, what’s old is new again. Well established franchises are selling out movie theaters, the toy aisle is straight out of the eighties and businesses everywhere are turning back the clock to stand out in this fast-paced, digital world. How can you go retro to connect with customers andContinue reading “4 Retro Ways to Connect with Modern Audiences”
4 Tips to Communicate Clearly With Emojis
When emojis burst onto the scene, people rejoiced. These colorful characters were fun and broke through language and cultural barriers. In 2015, the Oxford Dictionaries cemented their place in our language by selecting an emoji — the Face with Tears of Joy — as the Word of the Year. Predictions of a future with little toContinue reading “4 Tips to Communicate Clearly With Emojis”
Share the Luck of the Irish with Your Clients & Employees
Whatever your background, we’re all Irish on St. Patrick’s Day! Here’s how to share the spirit of this holiday with your business family: Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant.Continue reading “Share the Luck of the Irish with Your Clients & Employees”
clearly conveyed communications 