Share the Luck of the Irish with Your Clients & Employees

Whatever your background, we’re all Irish on St. Patrick’s Day!

St. Patrick's Day revelers enjoy the celebration

St. Patrick’s Day by Courtney Collison via CC BY-SA 2.0

Here’s how to share the spirit of this holiday with your business family:

  • Throw an Irish potluck — Ask employees to bring their favorite Irish-themed foods for a festive event in the office. If you’re throwing a last-minute shindig, order in from your favorite Irish restaurant. Hand out fun promotional items, such as four leaf clover-printed sunglasses, green hats or four leaf clover beads. Remind everyone to wear green and punctuate the event with some fun Irish music (or March Madness)!
  • Enjoy March Madness during a St. Patrick’s Day Happy Hour — Invite your employees and/or clients to Happy Hour at your favorite local pub. Cheer on your favorite men’s college basketball teams (or the ones you picked on your bracket) with an ice cold Guinness in hand. If you’re feeling lucky, pick up the first round of drinks along with some hors d’oeuvres. Enjoy the camaraderie as you survive the roller coaster ride of the NCAA Tournament!
  • Hold a Luck of the Irish Contest — Invite your clients to participate in a themed contest celebrating this popular holiday. Anyone who places an order receives a mystery discount or gift. You can hold the contest digitally with a well-designed landing page, email marketing and social media promotion. Take the contest offline with direct mail, scratch off tickets and in-person visits. Don’t forget to create a hashtag and encourage clients to post their winning tickets on social!
  • Bring the Irish Spirit into Your Office — Encourage employees to wear green along with festive accessories. Reward the most festive, creative and other categories of your choice with gift certificates to your local pub, lunch delivered in the office or a day (or afternoon) off. Throughout the day, highlight your festivities on social media so fans can get to know the faces behind the scenes and see your fun culture.

St. Patrick’s Day 2016: How the World Will Celebrate From Dublin to Tokyo

However you decide to celebrate, have fun! May the Luck of the Irish be with you and your business always.


Let’s chat (about green beer, holiday marketing or otherwise):
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Wristbands: Carrying Your Message for Miles (and Years)

When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one of the hottest promotional products around. To date, over 80 million Livestrong bands have been sold, inspiring countless other charitable organizations, companies and brands to share their message in this popular manner.

silicone wristbands

Silicone wristbands are so popular even Elvis has his eye on them.

 Like so many others, I thought this trend would never last. Who would want to wear these promotional wristbands? Nearly everyone, it turns out. From young to old and red to blue, people of all ages, nationalities, genders, political beliefs and lifestyles want to rock a wristband. That’s one of many reasons the silicone wristband is here to stay. Ten years later, this staple promotional product is produced in a plethora of colors promoting metro parks to marathons and everything in between.

If you’re interested in promoting your company or brand with a reminder around the wrist, keep the following variables in mind:

  • decoration method
  • imprint location
  • imprint colors
  • band sizes
  • band colors
  • packaging options
  • quantity
  • in-hands date

All of these factors can affect your pricing, and different options make sense for different objectives.

In addition to exposure, silicone wristbands are also helpful at events. Hand them out to attendees at concerts, conferences and sporting events to easily identify who should be admitted and who shouldn’t. They’re durable, easily spotted and can be kept long after the event for continued exposure and as a keepsake.

Whatever your message is, it’ll go far on a silicone wristband.

Weigh In

What silicone wristbands are in your collection?

Are you surprised at this product’s staying power or did you think it would be a hit?

When did you get your first silicone wristband?

Have you promoted your brand, company, cause, organization or event with one?

Rockin’ the wristband,

We don’t have wristbands, but we do have social networks. Connect with CCC!
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Technology: It’s Not Just For Trekkies Anymore


The Original Series Trekkies at BayCon 2003
Photo Credit: Wikipedia

Technology has permeated all aspects of society from the workplace to how we order pizza. (If you’re still phoning in your orders for the popular pies, get with the program.) You probably utilize technology throughout your daily routine and don’t even realize it. Why? Because it works. You don’t have to understand why it works or how it works as long as it does. You may not realize just how plugged in you are until there’s an interruption (like last weekend’s storms / power outages).

The uninterrupted access provided by technology offers us increased flexibility – in how we work and how we live. You’re no longer tied to an office to get work done; smart phones, laptops and wireless technology allow us to log in from virtually anywhere.

Because of this virtual landscape, technology items cross over from work to play effortlessly, resulting in increased usage and visibility.

When you promote your business with a branded technology item, it will be seen – again and again – lowering the cost per impression (CPI) to a miniscule amount. When recipients use – and like – the item you gave them, they recommend it to others and associate your company with that good feeling. Who should I go to when I need a service? Oh, there’s XYZ company on my USB drive.

Also driving exposure and CPI is technology’s lengthy shelf life, so to speak. Yes, it’s constantly evolving, but items don’t quickly become obsolete.

Remember when everyone thought we would be driving flying cars by now?

New features are introduced and items are redesigned, but at the end of the day, it’s still a digital photo frame. It’s still practical, stylish and occupies prime desktop real estate.

Think technology is out of reach on your budget? With the continued evolution, prices become more and more competitive.

Remember IBM’s first USB drives debuting at $50 for 8MB of storage? Your dollar will go a little further these days.

And don’t discount accessories. The technology arena has expanded to include embellishments that make your life even easier, protect your gadgets or just make them look cool.

The important thing to remember about technology is that it’s ingrained in every aspect of life for most of us. So when you delve into this popular category, you extend your reach into places your company could boldly never go before.


Sports & Leisure: Scoring Points and Creating Fans

sports fans

Fun times at the Kentucky Derby!

It’s no surprise that fan is the root of fanatic. People are passionate about their sports teams, so why not make your brand an integral part? From game day giveaways to local team tie-ins, you can elicit as much passion about your company as the home team.

Becoming a part of game day is a great way to get involved with the local community. Brand popular giveaways, such as noisemakers, signs, stadium cups or lanyards, to hand out at the gate or pre-game tailgating events. Help fans become the 12th man by giving away branded rally towels or shirts to create a ‘black-out’ effect – a sea of black across the stands (or use any team color). Shoot t-shirts with your company’s message into the stands during stops in the action to keep the passion and energy high.

Not going to the game? Bring the excitement into the office. Make your employees the MVPs of a celebration honoring the local sports team or a season kickoff, complete with branded giveaways and merchandise. Pair this special day with a cook-off or potluck to foster team spirit and company pride within your organization. Reward winners or all participants with prizes to acknowledge their efforts. Giving branded merchandise to employees that they’ll use outside of work is an unobtrusive way to spread your message and potentially generate new business.

Don’t limit creating fans of your company to the field or the office. Branching out into leisure time activities is an easy way to build rapport with potential customers, who are everywhere – shopping at stores, strolling parks, attending community festivals, etc. Sponsor teams or leagues, donate branded giveaways for fairs or partner with fellow local companies to create programs that will benefit the community and generate goodwill about your company at the same time. For example, a casual healthy eating restaurant could partner with a fitness center to promote healthy living. Both companies promote the program (and each other) by offering discounted products and services (15% off a fitness center registration with a receipt from the restaurant), helpful information (healthy living tips) and rewards to encourage participation (a free ‘healthy eating set’ after working out at the fitness center 10 times). Not only does partnering with other companies help promote your organization, it can also help with advertising costs. Split the cost of co-branded merchandise, so it’s a winning situation for both companies and the community.

Don’t forget the face paint…