When the Livestrong Foundation (formerly known as the Lance Armstrong Foundation) launched the iconic yellow silicone wristband in 2004 as a fundraising initiative, I hoped it would raise some money for a worthy cause. I had no idea that it would catch on across the country — and around the world — as one of the hottest promotional products around. To date, over 80 million Livestrong bands have been sold, inspiring countless other charitable organizations, companies and brands to share their message in this popular manner.
Silicone wristbands are so popular even Elvis has his eye on them.
Like so many others, I thought this trend would never last. Who would want to wear these promotional wristbands? Nearly everyone, it turns out. From young to old and red to blue, people of all ages, nationalities, genders, political beliefs and lifestyles want to rock a wristband. That’s one of many reasons the silicone wristband is here to stay. Ten years later, this staple promotional product is produced in a plethora of colors promoting metro parks to marathons and everything in between.
If you’re interested in promoting your company or brand with a reminder around the wrist, keep the following variables in mind:
- decoration method
- imprint location
- imprint colors
- band sizes
- band colors
- packaging options
- quantity
- in-hands date
All of these factors can affect your pricing, and different options make sense for different objectives.
In addition to exposure, silicone wristbands are also helpful at events. Hand them out to attendees at concerts, conferences and sporting events to easily identify who should be admitted and who shouldn’t. They’re durable, easily spotted and can be kept long after the event for continued exposure and as a keepsake.
Whatever your message is, it’ll go far on a silicone wristband.
Weigh In
What silicone wristbands are in your collection?
Are you surprised at this product’s staying power or did you think it would be a hit?
When did you get your first silicone wristband?
Have you promoted your brand, company, cause, organization or event with one?
Rockin’ the wristband,
Jaime
We don’t have wristbands, but we do have social networks. Connect with CCC!
