CCC is excited to welcome Jasmine from GadgetsFactory.com, who is sharing her insight on the effectiveness of promotional products as marketing tools. Enjoy!

Promotional products are considered powerful marketing tools because they can attract or gain the attention of potential customers in more efficient and inexpensive ways than other forms of advertising. Your company logo becomes more recognizable when people see it on products that are being used by several different people.

USB drives can be an effective way to promote your brand.
Pic credit: Best-Supplier, Inc.

One reason for their effectiveness is the utility that these products can offer to recipients. People will likely appreciate them and use them on a regular basis, so they are considered gifts and not just product advertisements. Other benefits of promotional products are their cost (especially per impression) and ability to be customized. Depending on the item and quantity purchased, costs for your order can be held in check so you don’t have to commit your entire marketing budget to one project. These items can also be easily customized to add different logos, brand names or company slogans at a very reasonable cost. With that in mind, you can be sure that your marketing dollars will not go to waste.

83% of American consumers surveyed like receiving a promotional product with an advertising message

Promotions and endorsement work in two ways with promotional products. First, receiving branded products motivates recipients to support the company who gave them the product. The next time recipients need your products or services, they’ll be more likely to remember you. Branded promotional products also do an excellent job of creating awareness and informing people about new goods or services. As recipients use the promotional item (or pass it along to a friend or co-worker), they’ll likely refer your company to others (verbally or just by using the branded item). Basically, your recipients will do the marketing for you. Remember, people are more likely to listen to product and company recommendations from friends, family, co-workers or others they’re acquainted with. If your promotional products impress people, recipients will be happy to let people know about your company.

Items such as custom USB drives and other technology products and accessories have become popular today and are generally well received. These products work well with newer gadgets or electronic devices, so people are usually familiar with them. If you’re trying to stick to a budget, don’t assume that technology products are out of reach. Accessories can lower the cost and still reach your desired audience.

Statistic source: The Effectiveness of Promotional Products as an Advertising Medium, PPAI