Are attendees excited to attend your company’s events? Or are your events just another stop on the circuit?
Recently CCC had the opportunity to attend ASI Orlando, a leading promotional products show, and headed home with marketing ideas galore. Today, we’re going to focus on how to liven up your meetings and events.
Add some fun with a photo booth (or selfie station)! Whether you’re hosting an evening party or a potentially awkward networking session/ice breaker, a photo booth adds some fun and helps attendees connect with each other. Instead of focusing on differences, visitors will find common ground while making fun memories. The best news? A photo booth doesn’t have to break your budget. Devote a corner, order some fun props (beard fun face, anyone?) and snap away! (Tip: Make sure you have good lighting in whatever area you choose.)
Roll out the red carpet and move registration to the rooms! We’ve all been there — standing in line at a registration booth way too early in order to officially check in to a conference. Why irritate attendees right off the bat? If everyone is staying at the host hotel, move registration to the rooms. Place welcome gifts in each room along with badges and registration materials. Attendees will feel special and be able to swap time standing in line at registration with activities they’d rather be doing, like relaxing, networking or enjoying some fresh air.
Hold a scavenger hunt or set up an escape room experience. Encourage attendees to work together to resolve a situation while having a good time. Both experiences help improve communication and problem solving in a memorable way. Kick the experience up a notch by tying it into the local area or your line of work. Commemorate the experience by printing the scavenger hunt map on a scarf or t-shirts for a job well done (I escaped the 2017 CCC Expo!).
Need to recharge? Head to the Relaxation Station. Set up a Relaxation Station where attendees can head to recharge their gadgets and themselves. Massages, refreshments, mobile chargers/outlets and WiFi are all welcome amenities to weary travelers. Other options for a relaxing space include a coffee bar, connection cafe or nature room. On a similar note, don’t feel the need to fill every minute with sessions and lectures. Unscheduled networking time can produce amazing connections, solutions and big business.
Remember, it’s OK for attendees to have fun and enjoy your events. They can still learn and be productive at the same time. Make your event an exciting destination rather than just another stop on the show circuit.
Meetings & Events Minutes
How do you add fun to your events?
What’s your favorite promotional product (or branded item) that you’ve given out or received at an event?
What activity or experience did you have at an event that was truly memorable?
p.s. Did you know that CCC offers event planning services? From big ideas to small details, we’d love to help you with your next event!
Cheers to a successful event!