Category Archives: Uncategorized

A CCC Christmas and Your 2017 Favorites

It’s our favorite time of the year at CCC! We’ve been enjoying the sights and sounds of the holiday season while finishing client projects with care. As we count down toward Christmas Day and the New Year, we wanted to showcase your favorites from throughout the year. Enjoy! Top 5 Most Read Posts of 2017Continue reading “A CCC Christmas and Your 2017 Favorites”

Going Live: What Social Platform Suits You?

You’re hearing it everywhere — live streaming is all the rage, and your brand should be doing it. (All the cool ones are, right?) Broadcasting can provide a boost for your brand, but you should think about what works best for your brand before going live. Here are three things to consider: To Keep orContinue reading “Going Live: What Social Platform Suits You?”

Yes, Small Business Owners, There is a Holiday Season

It’s our favorite time of year at CCC. The holidays bring so much joy and cheer — fun festivities, beautiful decorations and spending time with family and friends. How do you take part while still running your business? “It’s beginning to look a lot like Christmas Ev’rywhere you go; Take a look in the five-and-ten,Continue reading “Yes, Small Business Owners, There is a Holiday Season”

5 Cool Gift Ideas for Creative Professionals

It’s the most wonderful time of the year! While some people stress over gift-giving, we enjoy the process of finding the perfect gifts for everyone on our list. (It even sharpens our marketing skills!) If you’re buying for a creative professional, check out our ideas for the mad men or women in your life. Moleskine NotebooksContinue reading “5 Cool Gift Ideas for Creative Professionals”

Does Your Small Business Have a Contingency Plan?

In preparation of the 2016 election, I recently attended my second year of Precinct Election Official (PEO) training by the local Board of Elections (BOE). In addition to keeping up with new developments, it’s helpful to review the massive amounts of information prior to each election. What are the massive amounts of information? In additionContinue reading “Does Your Small Business Have a Contingency Plan?”

2016 Olympic Marketing Game Winners

So many athletes won big at this year’s Olympics, delivering their best performances on the world’s biggest stage. Who won the 2016 Olympic Marketing Games? Gold Under Armour, Rule Yourself  This popular brand has done the best job of taking advantage of changes to Rule 40. It submitted a marketing plan in accordance with the (slightly)Continue reading “2016 Olympic Marketing Game Winners”

Olympic Marketing: A Balancing Act for Brands

The Olympics are an opportunity of a lifetime, not only for athletes but for marketers too. Unfortunately, that dream can quickly turn into a nightmare for brands who aren’t official Olympic sponsors. In 2012, we talked about the limitations of companies who weren’t official sponsors (rumored to cost upward of $25 million) to benefit fromContinue reading “Olympic Marketing: A Balancing Act for Brands”

What’s in the Power of a (Re)Brand? Everything

Rebranding is all over the news these days as brands deal with changing audiences, shifting priorities and, in some cases, dramatically altered landscapes. I was reading a story in Kent State Magazine about my alma mater’s rebranding, when a quote caught my eye. “A brand articulates our aspirations and elevates us to where we want toContinue reading “What’s in the Power of a (Re)Brand? Everything”

2015: Storytelling, Platelets & Facebook, Oh My!

2015: what a long, strange road it’s been. Thank you for visiting the CCC blog this year! We’re excited to see an increase in visitors and views for the 4th straight year, each year of our existence. We publish a wide range of content and that showed in the diversity of our most viewed posts inContinue reading “2015: Storytelling, Platelets & Facebook, Oh My!”