This summer, social media platforms debuted so many new features it was hard to keep up. (Miss out while you were on holiday? Catch up with our roundup.) As fall color explodes, the platforms continue to test and release new features, with Instagram leading the way. With all the changes, the story of the yearContinue reading “What’s the Story in Social Media Marketing? Stories.”
There’s much discussion these days about measuring the right key performance indicators, or KPIs. Are likes worth anything? Are shares social gold? Does engagement help if it doesn’t lead directly to business? These questions are important and worth discussing at your company (and on this blog). However, my question today is, how do you measureContinue reading “How Do You Measure the Impact of ‘Dark Social?’”
I’m voting for Frank Underwood for President in 2016, and here’s why: House of Cards is winning the marketing game. I'm in, Mr. President. #FU2016 ✔ Well done, @HouseofCards. 👌 #socialmedia #integratedmarketing pic.twitter.com/uD1T7ajq5y — Jaime Shine 💬 Marketer | Writer (@jaimeshine) February 29, 2016 The trailblazing show has launched an integrated marketing campaign to supportContinue reading “How House of Cards is Winning the Marketing Game”
If you build it, they will come… if you invite them. Did you dream of grabbing a domain name and waking up to a devoted following the next day? Not quite. But if you invite people who enjoy your content and keep them coming back for more, you may end up with your own field of dreams.